{"id":1087,"date":"2009-03-03T15:22:57","date_gmt":"2009-03-03T15:22:57","guid":{"rendered":"http:\/\/blogs.thesocialmedia.com\/leblogenergie\/2009\/03\/03\/la-vrit-sur-le\/"},"modified":"2012-07-12T11:25:19","modified_gmt":"2012-07-12T11:25:19","slug":"la-vrit-sur-le","status":"publish","type":"post","link":"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/2009\/03\/03\/la-vrit-sur-le\/","title":{"rendered":"La v\u00e9rit\u00e9 sur le transport a\u00e9rien."},"content":{"rendered":"

\"Images\"<\/a> Petit \u00e0 petit, le voile se l\u00e8ve sur l’inanit\u00e9 profonde<\/a> du transport a\u00e9rien.
Depuis 2001, cette activit\u00e9 se survit. Elle n’est, en effet, tout bonnement, pas rentable.
7 ann\u00e9es de pertes sur 8, et sans \u00eatre grand clerc, on peut annoncer une huiti\u00e8me ann\u00e9e d\u00e9plorable. Seul 2007 a \u00e9t\u00e9 b\u00e9n\u00e9ficiaire, sans \u00e9ponger les d\u00e9ficits cumul\u00e9s.
Et encore, les compagnies "reines de la terre", les compagnies a\u00e9riennes am\u00e9ricains sont elles dans une spirale profonde de r\u00e9cession. Toutes elles se mettent, les unes apr\u00e8s les autres, sous le chapitre 11, histoire de compresser un peu plus salari\u00e9s et retrait\u00e9s.
93 appareils mis en service en Janvier, 96 retir\u00e9s, 23 d\u00e9finitivement, 73 stock\u00e9s…
Sur les 5 derniers mois, les retraits sont palpables : 441 appareils mis en service, 632 retir\u00e9s. <\/p>\n

On pourrait dire que c’est une modernisation, que cela n’a rien de catastrophique. M\u00eame pas.
Car le vrai recul n’est pas, statistiquement perceptible : il s’agit de la moindre rotation des appareils, qui s’apparente elle, \u00e0 des retraits massifs de capacit\u00e9s.
Mais l’IATA l\u00e2che le morceau a un moment :
"Les compagnies tentent pourtant de r\u00e9pliquer \u00e0 la crise. Elles r\u00e9duisent leurs capacit\u00e9s depuis plusieurs mois d\u00e9j\u00e0, mais jamais de fa\u00e7on aussi importante que ne recule le trafic, si bien que les avions sont toujours moins remplis. La seule exception soulign\u00e9e par l’IATA est le march\u00e9 int\u00e9rieur nord-am\u00e9ricain, o\u00f9 la strat\u00e9gie de baisse de l’offre conna\u00eet un certain succ\u00e8s.  "
STRATEGIE DE BAISSE DE L’OFFRE<\/em> ?
Serait donc DEJA<\/em> rentr\u00e9 dans une strat\u00e9gie POST CROISSANCE<\/em> ?<\/p>\n

Les am\u00e9ricains savent aussi \u00eatre fort pragmatique<\/a>. Les destinations les moins rentables ou les  d\u00e9ficitaires sont tout bonnement abandonn\u00e9es, purement et simplement.
En janvier, le fret a\u00e9rien \u00e9tait \u00e0 son huiti\u00e8me mois de d\u00e9clin, le trafic passager \u00e0 son cinqui\u00e8me.
On parle de "consolidation" ? C’est l’appellation polie d’un monopole reconstitu\u00e9 qui masquerait la perte de sens \u00e9conomique. <\/p>\n

Mardi 3 Mars 2009<\/p>\n","protected":false},"excerpt":{"rendered":"

Petit \u00e0 petit, le voile se l\u00e8ve sur l’inanit\u00e9 profonde du transport a\u00e9rien.Depuis 2001, cette activit\u00e9 se survit. Elle n’est, en effet, tout bonnement, pas rentable. 7 ann\u00e9es de pertes sur 8, et sans \u00eatre grand clerc, on peut annoncer une huiti\u00e8me ann\u00e9e d\u00e9plorable. Seul 2007 a \u00e9t\u00e9 b\u00e9n\u00e9ficiaire, sans \u00e9ponger les d\u00e9ficits cumul\u00e9s.Et encore, […]<\/p>\n","protected":false},"author":198,"featured_media":12033,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[356],"class_list":["post-1087","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites","tag-le-voile-se-leve-sur-linanite-profonde-etre-fort-pragmatique"],"yoast_head":"\nLa v\u00e9rit\u00e9 sur le transport a\u00e9rien. - leblogenergie.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/2009\/03\/03\/la-vrit-sur-le\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"La v\u00e9rit\u00e9 sur le transport a\u00e9rien. - leblogenergie.com\" \/>\n<meta name=\"twitter:description\" content=\"Petit \u00e0 petit, le voile se l\u00e8ve sur l’inanit\u00e9 profonde du transport a\u00e9rien.Depuis 2001, cette activit\u00e9 se survit. 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