{"id":1132,"date":"2009-02-22T11:55:05","date_gmt":"2009-02-22T11:55:05","guid":{"rendered":"http:\/\/blogs.thesocialmedia.com\/leblogenergie\/2009\/02\/22\/le-cas-saab-1\/"},"modified":"2012-07-12T11:23:56","modified_gmt":"2012-07-12T11:23:56","slug":"le-cas-saab-1","status":"publish","type":"post","link":"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/2009\/02\/22\/le-cas-saab-1\/","title":{"rendered":"Le cas SAAB."},"content":{"rendered":"

\"Images\"<\/a> Le constructeur automobile su\u00e9dois<\/a> a \u00e9t\u00e9 abandonn\u00e9 par GM \u00e0 son sort, \u00e0 savoir le redressement judiciaire ou la liquidation, si l’\u00e9tat n’intervient pas.
Peut \u00eatre, GM reverrait sa copie, si subventions.
En r\u00e9alit\u00e9, on touche l\u00e0, du doigt, le probl\u00e8me de l’automobile.
Quel est il ?
Andr\u00e9 Citro\u00ebn avait voulu d\u00e9mocratis\u00e9 le produit, en le mettant \u00e0 la port\u00e9e de tous, c’\u00e9tait la c\u00e9l\u00e8bre deux chevaux. <\/p>\n

Mais le probl\u00e8me principal de la deux chevaux, \u00e9tait pour le constructeur. En effet, cette voiture, qui se voulait \u00e9conomique tant \u00e0 l’achat qu’\u00e0 l’usage, ne rapportait rien au constructeur (ou si peu ! En tout cas, trop peu !).
Mod\u00e8le d’entr\u00e9e de gamme, que tous les constructeurs ont imit\u00e9s, elle \u00e9tait destin\u00e9 \u00e0 ouvrir la voie \u00e0 des v\u00e9hicules plus chers, plus "confortables", plus "riches" (et beaucoup plus rentables pour le constructeur).
Le probl\u00e8me, c’est que ce genre de v\u00e9hicules, peu de gens, ont r\u00e9ellement les moyens de l’acqu\u00e9rir, et g\u00e9n\u00e9ralement peu de gens avaient les moyens de l’acqu\u00e9rir.
Rentre ici la partie rentable pour le constructeur, celle qui depuis 25 ans fait sa marge : le pr\u00eat.
Depuis une g\u00e9n\u00e9ration, ce qui fait la rentabilit\u00e9 des constructeurs, ce n’est pas le produit lui m\u00eame, c’est le pr\u00eat.
La bureaucratie s’est en effet empar\u00e9 du secteur, pour faire du produit, "cheap" pas cher \u00e0 la production, un monstre hors de prix.
Combien vaut une automobile sortant de l’usine ? Pas cher. Pas cher du tout. Aussi, les alibis sur la d\u00e9localisation sont ils surr\u00e9alistes.
L’usine \u00e0 gaz de l’industrie automobile est devenu un monstre autophage, centr\u00e9 sur lui m\u00eame, menteur, manipulateur, courtisan et a aboutit \u00e0 ce qui arrive \u00e0 toute institution humaine : une complexification <\/a>si grande qu’elle implose.<\/p>\n

Bien entendu, la seule comp\u00e9tence des constructeurs<\/a> se limitent \u00e0 tendre la s\u00e9bille. Les rois de la terre finissent clochards. <\/p>\n

Dimanche 22 F\u00e9vrier 2009<\/p>\n","protected":false},"excerpt":{"rendered":"

Le constructeur automobile su\u00e9dois a \u00e9t\u00e9 abandonn\u00e9 par GM \u00e0 son sort, \u00e0 savoir le redressement judiciaire ou la liquidation, si l’\u00e9tat n’intervient pas.Peut \u00eatre, GM reverrait sa copie, si subventions. En r\u00e9alit\u00e9, on touche l\u00e0, du doigt, le probl\u00e8me de l’automobile. Quel est il ? Andr\u00e9 Citro\u00ebn avait voulu d\u00e9mocratis\u00e9 le produit, en le […]<\/p>\n","protected":false},"author":198,"featured_media":11938,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[373],"class_list":["post-1132","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites","tag-une-complexification-le-constructeur-automobile-suedois-la-seule-competence-des-constructeurs"],"yoast_head":"\nLe cas SAAB. - leblogenergie.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/2009\/02\/22\/le-cas-saab-1\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Le cas SAAB. - leblogenergie.com\" \/>\n<meta name=\"twitter:description\" content=\"Le constructeur automobile su\u00e9dois a \u00e9t\u00e9 abandonn\u00e9 par GM \u00e0 son sort, \u00e0 savoir le redressement judiciaire ou la liquidation, si l’\u00e9tat n’intervient pas.Peut \u00eatre, GM reverrait sa copie, si subventions. En r\u00e9alit\u00e9, on touche l\u00e0, du doigt, le probl\u00e8me de l’automobile. Quel est il ? 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