{"id":1800,"date":"2008-10-14T09:31:28","date_gmt":"2008-10-14T09:31:28","guid":{"rendered":"http:\/\/blogs.thesocialmedia.com\/leblogenergie\/2008\/10\/14\/sharp-veut-atta\/"},"modified":"2012-07-12T11:02:23","modified_gmt":"2012-07-12T11:02:23","slug":"sharp-veut-atta","status":"publish","type":"post","link":"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/2008\/10\/14\/sharp-veut-atta\/","title":{"rendered":"Sharp veut attaquer le march\u00e9 de masse am\u00e9ricain du photovolta\u00efque"},"content":{"rendered":"<p><a href=\"http:\/\/blogs.thesocialmedia.com\/leblogenergie\/files\/2012\/07\/sharpsolar112.jpg\"><img loading=\"lazy\" decoding=\"async\" height=\"166\" alt=\"Sharpsolar1\" src=\"http:\/\/blogs.thesocialmedia.com\/leblogenergie\/files\/2012\/07\/sharpsolar14.jpg\" width=\"250\"  \/><\/a>&nbsp; &nbsp;&nbsp; &nbsp;&nbsp; &nbsp;&nbsp; &nbsp;&nbsp; &nbsp;&nbsp; &nbsp;&nbsp; &nbsp;&nbsp; &nbsp; <strong><span style=\"font-size: 1.4em\">L<\/span><\/strong>e patron de Sharp Solar aux Etats-Unis, Ron Kennedi, est tr\u00e8s clair sur sa strat\u00e9gie: il veut s&rsquo;attaquer frontalement au march\u00e9 des unit\u00e9s solaires de plusieurs m\u00e9gawatts destin\u00e9es \u00e0 \u00e9quiper les grands Groupes fournisseurs d&rsquo;\u00e9lectricit\u00e9 des Etats am\u00e9ricains qui imposent des quotas d&rsquo;\u00e9nergie renouvelable dans leur mix \u00e9nerg\u00e9tique. Son arme nouvelle : la technologie en couche mince qui va lui permettre de se battre sur les prix. Sharp dispose maintenant d&rsquo;une capacit\u00e9 de production en technologie couche mince de Silicium de 160MW, elle sera port\u00e9e \u00e0 640 MW en 2010 avec la mise en production d&rsquo;une nouvelle usine au Japon. La strat\u00e9gie de Sharp est donc de s&rsquo;attaquer aux march\u00e9s de volumes des Etats-Unis en s&rsquo;affrontant \u00e0 First Solar qui domine ces march\u00e9s avec sa technologie \u00e9conomique en couche mince \u00e0 base de Cd-Te.<\/p>\n<p>&nbsp; &nbsp;&nbsp; &nbsp;&nbsp; &nbsp;&nbsp; &nbsp;&nbsp; &nbsp;&nbsp; &nbsp;&nbsp; &nbsp;&nbsp; &nbsp;La strat\u00e9gie de Sharp qui compte atteindre des volumes de productions r\u00e9partis \u00e0 parts \u00e9gales entre Silicium cristallin et technologie en couche mince de 1000 MW chacun \u00e0 l&rsquo;horizon 2011 est donc assez simple. D&rsquo;une part, satisfaire le march\u00e9 des maisons individuelles ou des petites installations commerciales ou industrielles avec des produits \u00e0 base de Silicium cristallin, \u00e0 forte valeur ajout\u00e9e (design, fort rendement de conversion, stockage d&rsquo;\u00e9nergie en tampon dans des batteries, etc.). D&rsquo;autre part attaquer les march\u00e9s de masse am\u00e9ricains et europ\u00e9ens avec un produit \u00e9conomique et donc en se battant sur les prix, en face de clients industriels voulant produire de l&rsquo;\u00e9lectricit\u00e9 \u00e0 moindre co\u00fbt. Pour cela il propose un module en technologie tandem-junction, de large surface 1400mm X 1000mm et de 128 W de puissance, soit un coefficient de conversion de 9%.<\/p>\n<p>&nbsp; &nbsp;&nbsp; &nbsp;&nbsp; &nbsp;&nbsp; &nbsp;&nbsp; &nbsp;&nbsp; &nbsp;&nbsp; &nbsp; C&rsquo;est la segmentation du march\u00e9 actuelle qui tient compte de l&rsquo;espace disponible pour implanter les capteurs: faibles surfaces en agglom\u00e9rations, contraintes d&rsquo;esth\u00e9tique, n\u00e9cessit\u00e9 de tr\u00e8s forts rendements de conversion. Ces contraintes disparaissent en plein d\u00e9sert et c&rsquo;est alors la rentabilit\u00e9 des capitaux investis et la fiabilit\u00e9 des syst\u00e8mes qui deviennent pr\u00e9pond\u00e9rantes. C&rsquo;est donc dans ce segment de march\u00e9 o\u00f9 la guerre des prix va se d\u00e9clarer en premier.<\/p>\n<p>&nbsp; &nbsp;&nbsp; &nbsp;&nbsp; &nbsp;&nbsp; &nbsp;&nbsp; &nbsp;&nbsp; &nbsp;&nbsp; &nbsp;First Solar propose une solution technique originale \u00e0 base de tellurure de cadmium. Un des points faibles potentiels de cette technologie est la raret\u00e9 du Tellure dans le monde. C&rsquo;est un sous-produit, avec le S\u00e9l\u00e9nium, retrouv\u00e9 dans les boues des anodes lors de la purification du Cuivre par \u00e9lectrolyse. Certains, comme IMEC en Belgique, pensent que les ressources de Tellure seront \u00e0 terme insuffisantes pour assurer plusieurs gigawatts de production. Mais nous n&rsquo;en sommes pas encore l\u00e0 et la guerre des prix sera f\u00e9roce.<\/p>\n<p>Le 14 Octobre 2008.<\/p>\n<p>&#8211;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; &nbsp;&nbsp; &nbsp;&nbsp; &nbsp;&nbsp; &nbsp;&nbsp; &nbsp;&nbsp; &nbsp;&nbsp; &nbsp;&nbsp; &nbsp; Le patron de Sharp Solar aux Etats-Unis, Ron Kennedi, est tr\u00e8s clair sur sa strat\u00e9gie: il veut s&rsquo;attaquer frontalement au march\u00e9 des unit\u00e9s solaires de plusieurs m\u00e9gawatts destin\u00e9es \u00e0 \u00e9quiper les grands Groupes fournisseurs d&rsquo;\u00e9lectricit\u00e9 des Etats am\u00e9ricains qui imposent des quotas d&rsquo;\u00e9nergie renouvelable dans leur [&hellip;]<\/p>\n","protected":false},"author":341,"featured_media":10478,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"class_list":["post-1800","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-solaire"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Sharp veut attaquer le march\u00e9 de masse am\u00e9ricain du photovolta\u00efque - leblogenergie.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/2008\/10\/14\/sharp-veut-atta\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Sharp veut attaquer le march\u00e9 de masse am\u00e9ricain du photovolta\u00efque - leblogenergie.com\" \/>\n<meta name=\"twitter:description\" content=\"&nbsp; &nbsp;&nbsp; &nbsp;&nbsp; &nbsp;&nbsp; &nbsp;&nbsp; &nbsp;&nbsp; &nbsp;&nbsp; &nbsp;&nbsp; &nbsp; Le patron de Sharp Solar aux Etats-Unis, Ron Kennedi, est tr\u00e8s clair sur sa strat\u00e9gie: il veut s&rsquo;attaquer frontalement au march\u00e9 des unit\u00e9s solaires de plusieurs m\u00e9gawatts destin\u00e9es \u00e0 \u00e9quiper les grands Groupes fournisseurs d&rsquo;\u00e9lectricit\u00e9 des Etats am\u00e9ricains qui imposent des quotas d&rsquo;\u00e9nergie renouvelable dans leur [&hellip;]\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/files\/2012\/07\/sharpsolar14.jpg\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Raymond Bonnaterre\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/2008\/10\/14\/sharp-veut-atta\/\",\"url\":\"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/2008\/10\/14\/sharp-veut-atta\/\",\"name\":\"Sharp veut attaquer le march\u00e9 de masse am\u00e9ricain du photovolta\u00efque - leblogenergie.com\",\"isPartOf\":{\"@id\":\"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/2008\/10\/14\/sharp-veut-atta\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/2008\/10\/14\/sharp-veut-atta\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/files\/2012\/07\/sharpsolar14.jpg\",\"datePublished\":\"2008-10-14T09:31:28+00:00\",\"dateModified\":\"2012-07-12T11:02:23+00:00\",\"author\":{\"@id\":\"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/#\/schema\/person\/debca67b8b93370360bdbd19ceb00794\"},\"breadcrumb\":{\"@id\":\"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/2008\/10\/14\/sharp-veut-atta\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/2008\/10\/14\/sharp-veut-atta\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/2008\/10\/14\/sharp-veut-atta\/#primaryimage\",\"url\":\"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/files\/2012\/07\/sharpsolar14.jpg\",\"contentUrl\":\"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/files\/2012\/07\/sharpsolar14.jpg\",\"width\":\"250\",\"height\":\"166\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/2008\/10\/14\/sharp-veut-atta\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Sharp veut attaquer le march\u00e9 de masse am\u00e9ricain du photovolta\u00efque\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/#website\",\"url\":\"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/\",\"name\":\"leblogenergie\",\"description\":\"Just another The Social Media Group Network site\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/#\/schema\/person\/debca67b8b93370360bdbd19ceb00794\",\"name\":\"Raymond Bonnaterre\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/4c04f9e9aab7489452c52f805e42fbd3?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/4c04f9e9aab7489452c52f805e42fbd3?s=96&d=mm&r=g\",\"caption\":\"Raymond Bonnaterre\"},\"url\":\"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/author\/raymond-bonnaterre\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Sharp veut attaquer le march\u00e9 de masse am\u00e9ricain du photovolta\u00efque - leblogenergie.com","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/2008\/10\/14\/sharp-veut-atta\/","twitter_card":"summary_large_image","twitter_title":"Sharp veut attaquer le march\u00e9 de masse am\u00e9ricain du photovolta\u00efque - leblogenergie.com","twitter_description":"&nbsp; &nbsp;&nbsp; &nbsp;&nbsp; &nbsp;&nbsp; &nbsp;&nbsp; &nbsp;&nbsp; &nbsp;&nbsp; &nbsp;&nbsp; &nbsp; Le patron de Sharp Solar aux Etats-Unis, Ron Kennedi, est tr\u00e8s clair sur sa strat\u00e9gie: il veut s&rsquo;attaquer frontalement au march\u00e9 des unit\u00e9s solaires de plusieurs m\u00e9gawatts destin\u00e9es \u00e0 \u00e9quiper les grands Groupes fournisseurs d&rsquo;\u00e9lectricit\u00e9 des Etats am\u00e9ricains qui imposent des quotas d&rsquo;\u00e9nergie renouvelable dans leur [&hellip;]","twitter_image":"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/files\/2012\/07\/sharpsolar14.jpg","twitter_misc":{"\u00c9crit par":"Raymond Bonnaterre","Dur\u00e9e de lecture estim\u00e9e":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/2008\/10\/14\/sharp-veut-atta\/","url":"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/2008\/10\/14\/sharp-veut-atta\/","name":"Sharp veut attaquer le march\u00e9 de masse am\u00e9ricain du photovolta\u00efque - leblogenergie.com","isPartOf":{"@id":"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/#website"},"primaryImageOfPage":{"@id":"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/2008\/10\/14\/sharp-veut-atta\/#primaryimage"},"image":{"@id":"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/2008\/10\/14\/sharp-veut-atta\/#primaryimage"},"thumbnailUrl":"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/files\/2012\/07\/sharpsolar14.jpg","datePublished":"2008-10-14T09:31:28+00:00","dateModified":"2012-07-12T11:02:23+00:00","author":{"@id":"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/#\/schema\/person\/debca67b8b93370360bdbd19ceb00794"},"breadcrumb":{"@id":"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/2008\/10\/14\/sharp-veut-atta\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blogs.thesocialmedia.com\/leblogenergie\/2008\/10\/14\/sharp-veut-atta\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/2008\/10\/14\/sharp-veut-atta\/#primaryimage","url":"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/files\/2012\/07\/sharpsolar14.jpg","contentUrl":"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/files\/2012\/07\/sharpsolar14.jpg","width":"250","height":"166"},{"@type":"BreadcrumbList","@id":"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/2008\/10\/14\/sharp-veut-atta\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/"},{"@type":"ListItem","position":2,"name":"Sharp veut attaquer le march\u00e9 de masse am\u00e9ricain du photovolta\u00efque"}]},{"@type":"WebSite","@id":"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/#website","url":"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/","name":"leblogenergie","description":"Just another The Social Media Group Network site","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Person","@id":"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/#\/schema\/person\/debca67b8b93370360bdbd19ceb00794","name":"Raymond Bonnaterre","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/4c04f9e9aab7489452c52f805e42fbd3?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/4c04f9e9aab7489452c52f805e42fbd3?s=96&d=mm&r=g","caption":"Raymond Bonnaterre"},"url":"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/author\/raymond-bonnaterre\/"}]}},"_links":{"self":[{"href":"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/wp-json\/wp\/v2\/posts\/1800","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/wp-json\/wp\/v2\/users\/341"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/wp-json\/wp\/v2\/comments?post=1800"}],"version-history":[{"count":2,"href":"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/wp-json\/wp\/v2\/posts\/1800\/revisions"}],"predecessor-version":[{"id":18152,"href":"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/wp-json\/wp\/v2\/posts\/1800\/revisions\/18152"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/wp-json\/wp\/v2\/media\/10478"}],"wp:attachment":[{"href":"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/wp-json\/wp\/v2\/media?parent=1800"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/wp-json\/wp\/v2\/categories?post=1800"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/wp-json\/wp\/v2\/tags?post=1800"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}