{"id":1837,"date":"2008-10-06T10:59:02","date_gmt":"2008-10-06T10:59:02","guid":{"rendered":"http:\/\/blogs.thesocialmedia.com\/leblogenergie\/2008\/10\/06\/lindustrie-auto\/"},"modified":"2012-07-12T11:01:06","modified_gmt":"2012-07-12T11:01:06","slug":"lindustrie-auto","status":"publish","type":"post","link":"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/2008\/10\/06\/lindustrie-auto\/","title":{"rendered":"L&rsquo;industrie automobile europ\u00e9enne prise en \u00e9tau entre cr\u00e9dit crunch, normes, demande et offre produit inadapt\u00e9e"},"content":{"rendered":"<p>&nbsp; &nbsp;&nbsp; &nbsp;&nbsp; &nbsp;&nbsp; &nbsp;&nbsp; &nbsp;&nbsp; &nbsp;<strong><span style=\"font-size: 1.4em\">L<\/span><\/strong>&lsquo;industrie automobile a besoin de cr\u00e9dit pour assurer les prises de commandes de ses clients et pour mener \u00e0 bien ses investissements. Le &quot;credit crunch&quot; survient alors qu&rsquo;\u00e0 la suite des envol\u00e9es des cours du p\u00e9trole et des contraintes \u00e9cologiques nationales ou europ\u00e9ennes, la demande du march\u00e9 s&rsquo;est compl\u00e8tement invers\u00e9e, passant du 4X4 rugissant \u00e0 la voiture l\u00e9g\u00e8re et \u00e9conome en carburant, associ\u00e9e \u00e0 une baisse globale de la demande (-16% au mois d&rsquo;Ao\u00fbt). Bien s\u00fbr le marketing n&rsquo;avait rien vu venir, l&rsquo;offre produit est largement inadapt\u00e9e. Les techniques de v\u00e9hicules hybrides et les syst\u00e8mes batteries ne sont pas ma\u00eetris\u00e9s. L&rsquo;industrie automobile europ\u00e9enne doit assurer une r\u00e9volution technologique dans un contexte \u00e9conomique tr\u00e8s d\u00e9favorable. L&rsquo;aide financi\u00e8re de l&rsquo;Europe sera la bien venue.<a href=\"http:\/\/blogs.thesocialmedia.com\/leblogenergie\/files\/2012\/07\/automobilecrise1.jpg\"><img loading=\"lazy\" decoding=\"async\" height=\"318\" alt=\"Automobilecrise\" src=\"http:\/\/blogs.thesocialmedia.com\/leblogenergie\/files\/2012\/07\/automobilecrise.jpg\" width=\"480\"  \/><\/a> <\/p>\n<p>&nbsp; &nbsp;&nbsp; &nbsp;&nbsp; &nbsp;&nbsp; &nbsp;&nbsp; &nbsp;&nbsp; Parmi les constructeurs qui devraient normalement s&rsquo;en tirer sans trop de difficult\u00e9s se trouve Renault gr\u00e2ce \u00e0 son alliance avec Nissan. Si les futurs produits Nissan sont performants et bien accueillis dans le monde, les produits Renault d\u00e9riv\u00e9s le seront \u00e9galement. Cette avance strat\u00e9gique de Carlos Ghosn est fondamentale. Il joue d&rsquo;ailleurs un r\u00f4le de leader au sein de la communaut\u00e9 des producteurs europ\u00e9ens (ACEA) en proposant l&rsquo;\u00e9tablissement de normes communes pour les futurs v\u00e9hicules \u00e9lectriques. <\/p>\n<p>&nbsp; &nbsp;&nbsp; &nbsp;&nbsp; &nbsp;&nbsp; &nbsp;&nbsp; &nbsp; Mais les autres constructeurs qui n&rsquo;ont pas de liens forts avec un Groupe japonais vont devoir mettre les bouch\u00e9es doubles pour essayer de rattraper un \u00e9norme retard. <\/p>\n<p>&nbsp; &nbsp;&nbsp; &nbsp;&nbsp; &nbsp;&nbsp; &nbsp;Pour illustrer ce retard il suffit d&rsquo;examiner une page de la pr\u00e9sentation de Valeo au Salon qui montre le chemin \u00e0 accomplir entre le Stop &amp; Start ou se trouvent les constructeurs europ\u00e9ens et le Plug-in Hybrid&nbsp; ou le 100% \u00e9lectrique sur lesquels exp\u00e9rimentent et industrialisent en ce moment les constructeurs japonais.<\/p>\n<p>.<a href=\"http:\/\/blogs.thesocialmedia.com\/leblogenergie\/files\/2012\/07\/valeohybridsteps1.jpg\"><img loading=\"lazy\" decoding=\"async\" height=\"357\" alt=\"Valeohybridsteps\" src=\"http:\/\/blogs.thesocialmedia.com\/leblogenergie\/files\/2012\/07\/valeohybridsteps.jpg\" width=\"480\"  \/><\/a><\/p>\n<p>Le 6 Octobre 2008.<\/p>\n<p>&#8211;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; &nbsp;&nbsp; &nbsp;&nbsp; &nbsp;&nbsp; &nbsp;&nbsp; &nbsp;&nbsp; &nbsp;L&lsquo;industrie automobile a besoin de cr\u00e9dit pour assurer les prises de commandes de ses clients et pour mener \u00e0 bien ses investissements. Le &quot;credit crunch&quot; survient alors qu&rsquo;\u00e0 la suite des envol\u00e9es des cours du p\u00e9trole et des contraintes \u00e9cologiques nationales ou europ\u00e9ennes, la demande du march\u00e9 s&rsquo;est compl\u00e8tement [&hellip;]<\/p>\n","protected":false},"author":341,"featured_media":10399,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-1837","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>L&#039;industrie automobile europ\u00e9enne prise en \u00e9tau entre cr\u00e9dit crunch, normes, demande et offre produit inadapt\u00e9e - leblogenergie.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/2008\/10\/06\/lindustrie-auto\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"L&#039;industrie automobile europ\u00e9enne prise en \u00e9tau entre cr\u00e9dit crunch, normes, demande et offre produit inadapt\u00e9e - leblogenergie.com\" \/>\n<meta name=\"twitter:description\" content=\"&nbsp; &nbsp;&nbsp; &nbsp;&nbsp; &nbsp;&nbsp; &nbsp;&nbsp; &nbsp;&nbsp; &nbsp;L&lsquo;industrie automobile a besoin de cr\u00e9dit pour assurer les prises de commandes de ses clients et pour mener \u00e0 bien ses investissements. Le &quot;credit crunch&quot; survient alors qu&rsquo;\u00e0 la suite des envol\u00e9es des cours du p\u00e9trole et des contraintes \u00e9cologiques nationales ou europ\u00e9ennes, la demande du march\u00e9 s&rsquo;est compl\u00e8tement [&hellip;]\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/files\/2012\/07\/automobilecrise.jpg\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Raymond Bonnaterre\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/2008\/10\/06\/lindustrie-auto\/\",\"url\":\"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/2008\/10\/06\/lindustrie-auto\/\",\"name\":\"L'industrie automobile europ\u00e9enne prise en \u00e9tau entre cr\u00e9dit crunch, normes, demande et offre produit inadapt\u00e9e - leblogenergie.com\",\"isPartOf\":{\"@id\":\"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/2008\/10\/06\/lindustrie-auto\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/2008\/10\/06\/lindustrie-auto\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/files\/2012\/07\/automobilecrise.jpg\",\"datePublished\":\"2008-10-06T10:59:02+00:00\",\"dateModified\":\"2012-07-12T11:01:06+00:00\",\"author\":{\"@id\":\"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/#\/schema\/person\/debca67b8b93370360bdbd19ceb00794\"},\"breadcrumb\":{\"@id\":\"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/2008\/10\/06\/lindustrie-auto\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/2008\/10\/06\/lindustrie-auto\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/2008\/10\/06\/lindustrie-auto\/#primaryimage\",\"url\":\"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/files\/2012\/07\/automobilecrise.jpg\",\"contentUrl\":\"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/files\/2012\/07\/automobilecrise.jpg\",\"width\":\"480\",\"height\":\"318\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/2008\/10\/06\/lindustrie-auto\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"L&rsquo;industrie automobile europ\u00e9enne prise en \u00e9tau entre cr\u00e9dit crunch, normes, demande et offre produit inadapt\u00e9e\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/#website\",\"url\":\"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/\",\"name\":\"leblogenergie\",\"description\":\"Just another The Social Media Group Network site\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/#\/schema\/person\/debca67b8b93370360bdbd19ceb00794\",\"name\":\"Raymond Bonnaterre\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/4c04f9e9aab7489452c52f805e42fbd3?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/4c04f9e9aab7489452c52f805e42fbd3?s=96&d=mm&r=g\",\"caption\":\"Raymond Bonnaterre\"},\"url\":\"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/author\/raymond-bonnaterre\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"L'industrie automobile europ\u00e9enne prise en \u00e9tau entre cr\u00e9dit crunch, normes, demande et offre produit inadapt\u00e9e - leblogenergie.com","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/2008\/10\/06\/lindustrie-auto\/","twitter_card":"summary_large_image","twitter_title":"L'industrie automobile europ\u00e9enne prise en \u00e9tau entre cr\u00e9dit crunch, normes, demande et offre produit inadapt\u00e9e - leblogenergie.com","twitter_description":"&nbsp; &nbsp;&nbsp; &nbsp;&nbsp; &nbsp;&nbsp; &nbsp;&nbsp; &nbsp;&nbsp; &nbsp;L&lsquo;industrie automobile a besoin de cr\u00e9dit pour assurer les prises de commandes de ses clients et pour mener \u00e0 bien ses investissements. Le &quot;credit crunch&quot; survient alors qu&rsquo;\u00e0 la suite des envol\u00e9es des cours du p\u00e9trole et des contraintes \u00e9cologiques nationales ou europ\u00e9ennes, la demande du march\u00e9 s&rsquo;est compl\u00e8tement [&hellip;]","twitter_image":"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/files\/2012\/07\/automobilecrise.jpg","twitter_misc":{"\u00c9crit par":"Raymond Bonnaterre","Dur\u00e9e de lecture estim\u00e9e":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/2008\/10\/06\/lindustrie-auto\/","url":"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/2008\/10\/06\/lindustrie-auto\/","name":"L'industrie automobile europ\u00e9enne prise en \u00e9tau entre cr\u00e9dit crunch, normes, demande et offre produit inadapt\u00e9e - leblogenergie.com","isPartOf":{"@id":"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/#website"},"primaryImageOfPage":{"@id":"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/2008\/10\/06\/lindustrie-auto\/#primaryimage"},"image":{"@id":"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/2008\/10\/06\/lindustrie-auto\/#primaryimage"},"thumbnailUrl":"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/files\/2012\/07\/automobilecrise.jpg","datePublished":"2008-10-06T10:59:02+00:00","dateModified":"2012-07-12T11:01:06+00:00","author":{"@id":"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/#\/schema\/person\/debca67b8b93370360bdbd19ceb00794"},"breadcrumb":{"@id":"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/2008\/10\/06\/lindustrie-auto\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blogs.thesocialmedia.com\/leblogenergie\/2008\/10\/06\/lindustrie-auto\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/2008\/10\/06\/lindustrie-auto\/#primaryimage","url":"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/files\/2012\/07\/automobilecrise.jpg","contentUrl":"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/files\/2012\/07\/automobilecrise.jpg","width":"480","height":"318"},{"@type":"BreadcrumbList","@id":"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/2008\/10\/06\/lindustrie-auto\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/"},{"@type":"ListItem","position":2,"name":"L&rsquo;industrie automobile europ\u00e9enne prise en \u00e9tau entre cr\u00e9dit crunch, normes, demande et offre produit inadapt\u00e9e"}]},{"@type":"WebSite","@id":"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/#website","url":"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/","name":"leblogenergie","description":"Just another The Social Media Group Network site","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Person","@id":"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/#\/schema\/person\/debca67b8b93370360bdbd19ceb00794","name":"Raymond Bonnaterre","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/4c04f9e9aab7489452c52f805e42fbd3?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/4c04f9e9aab7489452c52f805e42fbd3?s=96&d=mm&r=g","caption":"Raymond Bonnaterre"},"url":"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/author\/raymond-bonnaterre\/"}]}},"_links":{"self":[{"href":"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/wp-json\/wp\/v2\/posts\/1837","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/wp-json\/wp\/v2\/users\/341"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/wp-json\/wp\/v2\/comments?post=1837"}],"version-history":[{"count":2,"href":"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/wp-json\/wp\/v2\/posts\/1837\/revisions"}],"predecessor-version":[{"id":18080,"href":"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/wp-json\/wp\/v2\/posts\/1837\/revisions\/18080"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/wp-json\/wp\/v2\/media\/10399"}],"wp:attachment":[{"href":"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/wp-json\/wp\/v2\/media?parent=1837"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/wp-json\/wp\/v2\/categories?post=1837"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/wp-json\/wp\/v2\/tags?post=1837"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}