{"id":185,"date":"2011-04-07T17:13:19","date_gmt":"2011-04-07T17:13:19","guid":{"rendered":"http:\/\/blogs.thesocialmedia.com\/leblogenergie\/2011\/04\/07\/suivre-la-strategie-de-ge-dans-le-photovoltaique-est-un-exercice-complexe\/"},"modified":"2012-07-12T12:29:37","modified_gmt":"2012-07-12T12:29:37","slug":"suivre-la-strategie-de-ge-dans-le-photovoltaique-est-un-exercice-complexe","status":"publish","type":"post","link":"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/2011\/04\/07\/suivre-la-strategie-de-ge-dans-le-photovoltaique-est-un-exercice-complexe\/","title":{"rendered":"Suivre la strat\u00e9gie de GE dans le photovolta\u00efque est un exercice complexe"},"content":{"rendered":"<p><a href=\"http:\/\/blogs.thesocialmedia.com\/leblogenergie\/files\/2012\/07\/6a00d83451b18369e2014e60731837970c-pi.jpg\"><img decoding=\"async\" alt=\"Business-update\" class=\"asset  asset-image at-xid-6a00d83451b18369e2014e60731837970c\" src=\"http:\/\/blogs.thesocialmedia.com\/leblogenergie\/files\/2012\/07\/6a00d83451b18369e2014e60731837970c-250wi.jpg\" style=\"width: 220px;margin: 0px 5px 5px 0px\" \/><\/a>&#160; GE, comme bien d&#039;autres grosses boutiques, a loup\u00e9 le lancement du photovolta\u00efque mondial. Prenant bien conscience que le premier fournisseur am\u00e9ricain d&#039;\u00e9quipements de g\u00e9n\u00e9ration d&#039;\u00e9lectricit\u00e9 ne peut pas \u00eatre absent de ce march\u00e9, GE avait annonc\u00e9 en Octobre 2010 qu&#039;il avait choisi deux options: d\u00e9velopper le Business d&#039;une start-up PrimeStar Solar dans les modules en couche mince Cd-Te et s&#039;allier avec le japonais Showa Shell (Solar Frontier) pour commercialiser des modules de technologie CIGS aux \u00c9tats-Unis. En 2010 il semblait que c&#039;\u00e9tait cette deuxi\u00e8me option qui constituait l&#039;axe strat\u00e9gique de GE lui permettant de pr\u00e9senter les produits en couches minces les plus avanc\u00e9s du moment et ouvrait la porte \u00e0 un futur d\u00e9veloppement industriel conjoint avec Shell aux USA. <\/p>\n<p>&#160;La derni\u00e8re annonce de GE d&#039;acqu\u00e9rir la totalit\u00e9 de son partenaire am\u00e9ricain et de vouloir implanter une usine de 400 MW de capacit\u00e9 aux \u00c9tats-Unis \u00e0 partir de la technologie PrimeStar va \u00e0 l&#039;encontre de l&#039;hypoth\u00e8se pr\u00e9c\u00e9dente. Elle semble vouloir dire que GE en partant d&#039;une unit\u00e9 de taille modeste veut d\u00e9velopper une industrie en concurrence frontale avec le leader incontest\u00e9 du moment qui est l&#039;am\u00e9ricain First Solar. Ce dernier disposera \u00e0 fin 2011 d&#039;une capacit\u00e9 de production de 2,2 GW r\u00e9partie entre la Malaisie, l&#039;Allemagne et les USA et qui sera compl\u00e9t\u00e9e par la suite par des productions au Vietnam et \u00e9ventuellement en France.<\/p>\n<p>&#160;Partir en rattrapage industriel du march\u00e9 photovolta\u00efque am\u00e9ricain sur une technologie \u00e9conomique et \u00e9prouv\u00e9e d\u00e9j\u00e0 bien en main par un leader mondial semble \u00eatre un pari audacieux de la part de GE. Ce dernier dispose des avantages incontestables que sont sa marque et de ses moyens financiers, outils essentiels pour lancer de grands programmes d&#039;unit\u00e9s photovolta\u00efques.<\/p>\n<p>LIRE<a href=\"http:\/\/www.genewscenter.com\/content\/Detail.aspx?ReleaseID=12247&amp;NewsAreaID=2\" target=\"_self\"> le dernier communiqu\u00e9 de GE<\/a> et le <a href=\"http:\/\/www.leblogenergie.com\/2010\/10\/general-electric-va-commercialiser-les-modules-cigs-de-showa-shell-dans-les-grands-projets-solaires.html\" target=\"_self\">papier pr\u00e9c\u00e9dent sur le sujet<\/a>.<\/p>\n<p>Le 7 Avril 2011<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#160; GE, comme bien d&#039;autres grosses boutiques, a loup\u00e9 le lancement du photovolta\u00efque mondial. Prenant bien conscience que le premier fournisseur am\u00e9ricain d&#039;\u00e9quipements de g\u00e9n\u00e9ration d&#039;\u00e9lectricit\u00e9 ne peut pas \u00eatre absent de ce march\u00e9, GE avait annonc\u00e9 en Octobre 2010 qu&#039;il avait choisi deux options: d\u00e9velopper le Business d&#039;une start-up PrimeStar Solar dans les modules [&hellip;]<\/p>\n","protected":false},"author":341,"featured_media":22674,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"class_list":["post-185","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-solaire"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Suivre la strat\u00e9gie de GE dans le photovolta\u00efque est un exercice complexe - leblogenergie.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/2011\/04\/07\/suivre-la-strategie-de-ge-dans-le-photovoltaique-est-un-exercice-complexe\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Suivre la strat\u00e9gie de GE dans le photovolta\u00efque est un exercice complexe - leblogenergie.com\" \/>\n<meta name=\"twitter:description\" content=\"&#160; GE, comme bien d&#039;autres grosses boutiques, a loup\u00e9 le lancement du photovolta\u00efque mondial. 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