{"id":2094,"date":"2008-08-14T10:23:55","date_gmt":"2008-08-14T10:23:55","guid":{"rendered":"http:\/\/blogs.thesocialmedia.com\/leblogenergie\/2008\/08\/14\/une-tude-ibm-af\/"},"modified":"2012-07-12T10:52:35","modified_gmt":"2012-07-12T10:52:35","slug":"une-tude-ibm-af","status":"publish","type":"post","link":"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/2008\/08\/14\/une-tude-ibm-af\/","title":{"rendered":"Une \u00e9tude IBM affirme que tous les nouveaux v\u00e9hicules en 2020 seront plus ou moins hybrides"},"content":{"rendered":"<p><a href=\"http:\/\/blogs.thesocialmedia.com\/leblogenergie\/files\/2012\/07\/ibmauto20201.jpg\"><img loading=\"lazy\" decoding=\"async\" height=\"330\" alt=\"Ibmauto2020\" src=\"http:\/\/blogs.thesocialmedia.com\/leblogenergie\/files\/2012\/07\/ibmauto2020.jpg\" width=\"249\"  \/><\/a>&nbsp; &nbsp;&nbsp; &nbsp;&nbsp; &nbsp;&nbsp; &nbsp;&nbsp; &nbsp;&nbsp; &nbsp;<strong><span style=\"font-size: 1.4em\">D<\/span><\/strong>ans une \u00e9tude prospective, bas\u00e9e sur l&rsquo;interview de 125 dirigeants de l&rsquo;industrie automobile mondiale ou d&rsquo;activit\u00e9s proches, les \u00e9quipes d&rsquo;IBM Institute for Business Value viennent de publier un rapport intitul\u00e9 &quot;La clart\u00e9 apr\u00e8s le chaos&quot; sur leur vision de l&rsquo;industrie automobile, des produits et services propos\u00e9s \u00e0 l&rsquo;horizon 2020. &quot;Dans les dix ans \u00e0 venir nous conna\u00eetrons plus de changements que durant les 50 derni\u00e8res ann\u00e9es pass\u00e9es&quot; d\u00e9clare un des patrons europ\u00e9ens interview\u00e9. Il ressort de cette \u00e9tude que les deux principales motivations qui vont essentiellement d\u00e9terminer le choix des consommateurs seront la consommation en carburant (fuel efficiency) et le respect \u00e9cologique du v\u00e9hicule (FIG.). Toutes les personnes interrog\u00e9es pensent que les nouveaux v\u00e9hicules en 2020 comporteront une part hybride dans leur mode de propulsion et que la ma\u00eetrise du stockage d&rsquo;\u00e9nergie sera un point cl\u00e9 du d\u00e9veloppement. Les batteries de type Li-Ion sont privil\u00e9gi\u00e9es dans cette approche. Les Piles \u00e0 Combustibles trop ch\u00e8res et n\u00e9cessitant des infrastructures de distribution d&rsquo;hydrog\u00e8ne resteront marginales. La part des biocarburants, issus de cultures non alimentaires, sera en croissance. <\/p>\n<p>&nbsp; &nbsp;&nbsp; &nbsp;&nbsp; &nbsp;&nbsp; &nbsp;&nbsp; &nbsp;&nbsp; &nbsp;&nbsp; &nbsp;&nbsp; &nbsp;&nbsp; Cette \u00e9tude ne constitue qu&rsquo;une photographie instantan\u00e9e de l&rsquo;opinion d&rsquo;un certain nombre de dirigeants et le chiffre moyen d&rsquo;\u00e9missions de CO2 des v\u00e9hicules (97 g\/km) n&rsquo;a que bien peu de sens. Elle confirme que les \u00e9quipes Marketing de cette industrie vont axer leur communication et le d\u00e9veloppement des nouvelles gammes produits vers les \u00e9conomies d&rsquo;\u00e9nergie et le respect de l&rsquo;environnement. L\u00e0 est l&rsquo;essentiel.<\/p>\n<p>&nbsp; &nbsp;&nbsp; &nbsp;&nbsp; &nbsp;&nbsp; &nbsp;&nbsp; &nbsp;&nbsp; &nbsp;&nbsp; &nbsp;&nbsp; &nbsp; Les progr\u00e8s technologiques dans les \u00e9conomies et le stockage de l&rsquo;\u00e9nergie (r\u00e9duction de la masse, r\u00e9duction des pertes par frottements, optimisation des rendements en carburants et di\u00e9s\u00e9lisation, r\u00e9cup\u00e9ration de l&rsquo;\u00e9nergie cin\u00e9tique au freinage ou thermique des gaz d&rsquo;\u00e9chappement, optimisation de la climatisation, optimisation des batteries, etc.) aussi bien dans les voitures que dans les poids lourds permettront \u00e0 cette industrie de proposer des produits plus conformes \u00e0 la demande des utilisateurs sensibles \u00e0 leurs d\u00e9penses financi\u00e8res et aux menaces \u00e9cologiques, tout en se d\u00e9veloppant et de r\u00e9alisant des profits. Mieux vaut tard que jamais!<\/p>\n<p><a href=\"http:\/\/www-935.ibm.com\/services\/us\/gbs\/bus\/pdf\/gbe03079-usen-auto2020.pdf\">LIRE<\/a> cette \u00e9tude (en anglais).<\/p>\n<p>Le 14 Ao\u00fbt 2008.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; &nbsp;&nbsp; &nbsp;&nbsp; &nbsp;&nbsp; &nbsp;&nbsp; &nbsp;&nbsp; &nbsp;Dans une \u00e9tude prospective, bas\u00e9e sur l&rsquo;interview de 125 dirigeants de l&rsquo;industrie automobile mondiale ou d&rsquo;activit\u00e9s proches, les \u00e9quipes d&rsquo;IBM Institute for Business Value viennent de publier un rapport intitul\u00e9 &quot;La clart\u00e9 apr\u00e8s le chaos&quot; sur leur vision de l&rsquo;industrie automobile, des produits et services propos\u00e9s \u00e0 l&rsquo;horizon 2020. [&hellip;]<\/p>\n","protected":false},"author":341,"featured_media":9855,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"class_list":["post-2094","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-vehicules-ecologiques"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Une \u00e9tude IBM affirme que tous les nouveaux v\u00e9hicules en 2020 seront plus ou moins hybrides - leblogenergie.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/2008\/08\/14\/une-tude-ibm-af\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Une \u00e9tude IBM affirme que tous les nouveaux v\u00e9hicules en 2020 seront plus ou moins hybrides - leblogenergie.com\" \/>\n<meta name=\"twitter:description\" content=\"&nbsp; &nbsp;&nbsp; &nbsp;&nbsp; &nbsp;&nbsp; &nbsp;&nbsp; &nbsp;&nbsp; &nbsp;Dans une \u00e9tude prospective, bas\u00e9e sur l&rsquo;interview de 125 dirigeants de l&rsquo;industrie automobile mondiale ou d&rsquo;activit\u00e9s proches, les \u00e9quipes d&rsquo;IBM Institute for Business Value viennent de publier un rapport intitul\u00e9 &quot;La clart\u00e9 apr\u00e8s le chaos&quot; sur leur vision de l&rsquo;industrie automobile, des produits et services propos\u00e9s \u00e0 l&rsquo;horizon 2020. 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