{"id":2378,"date":"2008-06-21T09:32:16","date_gmt":"2008-06-21T09:32:16","guid":{"rendered":"http:\/\/blogs.thesocialmedia.com\/leblogenergie\/2008\/06\/21\/etats-unis-le-d\/"},"modified":"2012-07-12T10:44:32","modified_gmt":"2012-07-12T10:44:32","slug":"etats-unis-le-d","status":"publish","type":"post","link":"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/2008\/06\/21\/etats-unis-le-d\/","title":{"rendered":"Etats-Unis: le d\u00e9clin des ventes de 4X4 se confirme au mois de Mai"},"content":{"rendered":"<p>&nbsp; &nbsp;&nbsp; &nbsp;&nbsp; &nbsp;&nbsp; &nbsp;&nbsp; &nbsp;&nbsp; &nbsp;&nbsp; &nbsp; <strong><span style=\"font-size: 1.4em\">D<\/span><\/strong>epuis le d\u00e9but de l&rsquo;ann\u00e9e les ventes de gros v\u00e9hicules am\u00e9ricains sont en net retrait ce qui a conduit Rick Wagoner, le patron de General Motors, a faire engager \u00e0 sa Soci\u00e9t\u00e9 dans un changement de cap strat\u00e9gique jamais vu jusqu&rsquo;alors. Les chiffres du mois de Mai des ventes de v\u00e9hicules aux Etats-Unis viennent confirmer ce changement <u>structurel <\/u>du march\u00e9 am\u00e9ricain. Les ventes de 4X4 (light trucks) \u00e0 602 mille exemplaires, ont globalement chut\u00e9 de <strong><span style=\"color: #3300cc\">24%<\/span><\/strong> par rapport \u00e0 celles du mois de Mai 2007 et en cumul\u00e9 depuis le d\u00e9but de l&rsquo;ann\u00e9e ces ventes affichent un recul de 16%. Les ventes de 4X4 qui repr\u00e9sentaient plus de 50% des ventes en Mai 2007, ne repr\u00e9sentent plus que <strong><span style=\"color: #3300cc\">43% des ventes en Mai 2008<\/span><\/strong> et qui affichent les proportions des ventes de 1996, formidable retour en arri\u00e8re en quelque mois (FIG.)<a href=\"http:\/\/blogs.thesocialmedia.com\/leblogenergie\/files\/2012\/07\/may08sales11.png\"><img loading=\"lazy\" decoding=\"async\" height=\"348\" alt=\"May08sales1\" src=\"http:\/\/blogs.thesocialmedia.com\/leblogenergie\/files\/2012\/07\/may08sales1.png\" width=\"480\"  \/><\/a>.<\/p>\n<p>&nbsp; &nbsp;&nbsp; &nbsp;&nbsp; &nbsp;&nbsp; &nbsp;&nbsp; &nbsp;&nbsp; &nbsp;&nbsp; &nbsp; Tous les constructeurs sont concern\u00e9s par cette chute des ventes de 4X4 au mois de Mai : GM (-37%), Ford (-26%), Chrysler (-24%), Toyota (-12%), Honda (-9%), Nissan (-10%). Ce ph\u00e9nom\u00e8ne de renversement de la demande vers des v\u00e9hicules moins gourmands en carburants devrait s&rsquo;amplifier avec les offres de nouveaux v\u00e9hicules &quot;\u00e9conomiques&quot; que pr\u00e9senteront les constructeurs dans les mois ou les ann\u00e9es \u00e0 venir. Citons quelques succ\u00e8s du mois de Mai dans les voitures classiques (passengers cars) comme la&nbsp; gamme Honda (+32%) ou Nissan (+19%). Enfin notons le tr\u00e8s beau succ\u00e8s de la mini BMW avec un score de +53% (6300 exemplaires vendus).<\/p>\n<p>&nbsp; &nbsp;&nbsp; &nbsp;&nbsp; &nbsp;&nbsp; &nbsp;&nbsp; &nbsp;&nbsp; &nbsp;&nbsp; &nbsp;&nbsp; En dehors de l&rsquo;anecdote, ces quelques chiffres montrent que le consommateur am\u00e9ricain sait formidablement s&rsquo;adapter \u00e0 une nouvelle donne de carburants chers et que ses go\u00fbts \u00e9volueront vers des voitures plus l\u00e9g\u00e8res, plus \u00e9conomes mais aussi plus \u00e9l\u00e9gantes et technologiquement avanc\u00e9es. L&rsquo;image du &quot;red neck&quot; dans son pick-up polluant avec le fusil derri\u00e8re la cabine, fera bient\u00f4t partie du folklore pass\u00e9 am\u00e9ricain.<\/p>\n<p>Lire \u00e9galement: <a href=\"http:\/\/www.leblogenergie.com\/2008\/06\/un-sondage-ipso.html\">Sondage Ipsos<\/a>, <a href=\"http:\/\/www.leblogenergie.com\/2008\/06\/etats-unis-la-r.html\">la r\u00e9volution automobile<\/a>, <a href=\"http:\/\/www.leblogenergie.com\/2008\/06\/neuf-amricains.html\">le changement de mentalit\u00e9<\/a>.<\/p>\n<p>Le 21 Juin 2008<\/p>\n<p>&#8211;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; &nbsp;&nbsp; &nbsp;&nbsp; &nbsp;&nbsp; &nbsp;&nbsp; &nbsp;&nbsp; &nbsp;&nbsp; &nbsp; Depuis le d\u00e9but de l&rsquo;ann\u00e9e les ventes de gros v\u00e9hicules am\u00e9ricains sont en net retrait ce qui a conduit Rick Wagoner, le patron de General Motors, a faire engager \u00e0 sa Soci\u00e9t\u00e9 dans un changement de cap strat\u00e9gique jamais vu jusqu&rsquo;alors. Les chiffres du mois de Mai [&hellip;]<\/p>\n","protected":false},"author":341,"featured_media":9251,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-2378","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-rechauffement-climatique"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Etats-Unis: le d\u00e9clin des ventes de 4X4 se confirme au mois de Mai - leblogenergie.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/2008\/06\/21\/etats-unis-le-d\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Etats-Unis: le d\u00e9clin des ventes de 4X4 se confirme au mois de Mai - leblogenergie.com\" \/>\n<meta name=\"twitter:description\" content=\"&nbsp; &nbsp;&nbsp; &nbsp;&nbsp; &nbsp;&nbsp; &nbsp;&nbsp; &nbsp;&nbsp; &nbsp;&nbsp; &nbsp; Depuis le d\u00e9but de l&rsquo;ann\u00e9e les ventes de gros v\u00e9hicules am\u00e9ricains sont en net retrait ce qui a conduit Rick Wagoner, le patron de General Motors, a faire engager \u00e0 sa Soci\u00e9t\u00e9 dans un changement de cap strat\u00e9gique jamais vu jusqu&rsquo;alors. 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