{"id":2641,"date":"2008-05-02T11:06:16","date_gmt":"2008-05-02T11:06:16","guid":{"rendered":"http:\/\/blogs.thesocialmedia.com\/leblogenergie\/2008\/05\/02\/le-march-us-aut\/"},"modified":"2012-07-12T10:37:22","modified_gmt":"2012-07-12T10:37:22","slug":"le-march-us-aut","status":"publish","type":"post","link":"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/2008\/05\/02\/le-march-us-aut\/","title":{"rendered":"Le march\u00e9 US automobile est en pleine mutation"},"content":{"rendered":"<p><a href=\"http:\/\/blogs.thesocialmedia.com\/leblogenergie\/files\/2012\/07\/tundra3.jpg\"><img loading=\"lazy\" decoding=\"async\" height=\"187\" alt=\"Tundra\" src=\"http:\/\/blogs.thesocialmedia.com\/leblogenergie\/files\/2012\/07\/tundra1.jpg\" width=\"250\"  \/><\/a>&nbsp; &nbsp;&nbsp; &nbsp;&nbsp; &nbsp;&nbsp; &nbsp;&nbsp; &nbsp;&nbsp; &nbsp;&nbsp; &nbsp;&nbsp; &nbsp;&nbsp; Les statistiques des ventes de voitures du mois d&rsquo;Avril aux USA confirment la tendance du revirement d&rsquo;int\u00e9r\u00eat du consommateur am\u00e9ricain pour les v\u00e9hicules \u00e9conomes aux d\u00e9pens des 4X4 et autres pick-up de la cat\u00e9gorie &quot;small trucks&quot;. Cette fraction du march\u00e9 voit ses ventes <u>chuter de 17,4%<\/u> faisant d&rsquo;Avril le septi\u00e8me mois cons\u00e9cutif de baisse, alors que les ventes de voitures (passenger cars) <u>progressent de 5,2%<\/u>, la premi\u00e8re hausse depuis 5 mois. Pour l&rsquo;ensemble les ventes <u>d\u00e9clinent de 6,9%,<\/u> par rapport au m\u00eame mois de 2007, \u00e0 1,247 millions d&rsquo;unit\u00e9s. C&rsquo;est le sixi\u00e8me mois de baisse d&rsquo;une ann\u00e9e \u00e0 l&rsquo;autre.<\/p>\n<p>&nbsp; &nbsp;&nbsp; &nbsp;&nbsp; &nbsp;&nbsp; &nbsp;&nbsp; &nbsp;&nbsp; &nbsp;&nbsp; &nbsp;&nbsp; &nbsp;&nbsp; &nbsp;&nbsp; &nbsp;Dans ce chamboulement du march\u00e9 les &quot;Big Three&quot;, GM-Ford-Chrysler, perdent des parts de march\u00e9 <u>\u00e0 47,5% contre 48,4%<\/u> le mois pr\u00e9c\u00e9dent. Par contre, Toyota voit ses ventes progresser de 3,4% \u00e0 217.700 unit\u00e9s et sa part de march\u00e9 US <u>grimper \u00e0 17,5%<\/u>. Les ventes de Honda (+6,3%) et de Nissan (+6,7%) progressent \u00e9galement.<\/p>\n<p>&nbsp; &nbsp;&nbsp; &nbsp;&nbsp; &nbsp;&nbsp; &nbsp;&nbsp; &nbsp;&nbsp; &nbsp;&nbsp; &nbsp;&nbsp; &nbsp;&nbsp; &nbsp;&nbsp; &nbsp;&nbsp; Il semble donc que les citoyens am\u00e9ricains pour des raisons \u00e9conomiques ( le litre d&rsquo;essence sup\u00e9rieur \u00e0 un $) mais aussi politiques, relatives \u00e0 l&rsquo;ind\u00e9pendance \u00e9nerg\u00e9tique de leur pays, prennent conscience de la possibilit\u00e9 qu&rsquo;ils ont, d&rsquo;infl\u00e9chir le sens d&rsquo;\u00e9volution de leur consommation en produits p\u00e9troliers. Nul doute que le Marketing automobile va venir surfer sur cette nouvelle tendance avec des voitures plus ch\u00e8res \u00e0 l&rsquo;achat mais plus \u00e9conomes \u00e0 l&#8217;emploi, de types hybrides, ou plug-in (hybrides rechargeables) ou \u00e9lectriques (&quot;v\u00e9hicule de voisinage&quot;). Rappelons que l&rsquo;\u00e9lectricit\u00e9 est beaucoup moins ch\u00e8re aux USA qu&rsquo;en Europe (106$\/MWh en 2007 contre 153 euros en moyenne en Europe).<\/p>\n<p>Le 2 Mai 2008<\/p>\n<p>&#8211;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; &nbsp;&nbsp; &nbsp;&nbsp; &nbsp;&nbsp; &nbsp;&nbsp; &nbsp;&nbsp; &nbsp;&nbsp; &nbsp;&nbsp; &nbsp;&nbsp; Les statistiques des ventes de voitures du mois d&rsquo;Avril aux USA confirment la tendance du revirement d&rsquo;int\u00e9r\u00eat du consommateur am\u00e9ricain pour les v\u00e9hicules \u00e9conomes aux d\u00e9pens des 4X4 et autres pick-up de la cat\u00e9gorie &quot;small trucks&quot;. Cette fraction du march\u00e9 voit ses ventes chuter de 17,4% [&hellip;]<\/p>\n","protected":false},"author":341,"featured_media":8687,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-2641","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Le march\u00e9 US automobile est en pleine mutation - leblogenergie.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/2008\/05\/02\/le-march-us-aut\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Le march\u00e9 US automobile est en pleine mutation - leblogenergie.com\" \/>\n<meta name=\"twitter:description\" content=\"&nbsp; &nbsp;&nbsp; &nbsp;&nbsp; &nbsp;&nbsp; &nbsp;&nbsp; &nbsp;&nbsp; &nbsp;&nbsp; &nbsp;&nbsp; &nbsp;&nbsp; Les statistiques des ventes de voitures du mois d&rsquo;Avril aux USA confirment la tendance du revirement d&rsquo;int\u00e9r\u00eat du consommateur am\u00e9ricain pour les v\u00e9hicules \u00e9conomes aux d\u00e9pens des 4X4 et autres pick-up de la cat\u00e9gorie &quot;small trucks&quot;. Cette fraction du march\u00e9 voit ses ventes chuter de 17,4% [&hellip;]\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/files\/2012\/07\/tundra1.jpg\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Raymond Bonnaterre\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/2008\/05\/02\/le-march-us-aut\/\",\"url\":\"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/2008\/05\/02\/le-march-us-aut\/\",\"name\":\"Le march\u00e9 US automobile est en pleine mutation - leblogenergie.com\",\"isPartOf\":{\"@id\":\"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/2008\/05\/02\/le-march-us-aut\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/2008\/05\/02\/le-march-us-aut\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/files\/2012\/07\/tundra1.jpg\",\"datePublished\":\"2008-05-02T11:06:16+00:00\",\"dateModified\":\"2012-07-12T10:37:22+00:00\",\"author\":{\"@id\":\"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/#\/schema\/person\/debca67b8b93370360bdbd19ceb00794\"},\"breadcrumb\":{\"@id\":\"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/2008\/05\/02\/le-march-us-aut\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/2008\/05\/02\/le-march-us-aut\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/2008\/05\/02\/le-march-us-aut\/#primaryimage\",\"url\":\"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/files\/2012\/07\/tundra1.jpg\",\"contentUrl\":\"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/files\/2012\/07\/tundra1.jpg\",\"width\":\"250\",\"height\":\"187\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/2008\/05\/02\/le-march-us-aut\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Le march\u00e9 US automobile est en pleine mutation\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/#website\",\"url\":\"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/\",\"name\":\"leblogenergie\",\"description\":\"Just another The Social Media Group Network site\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/#\/schema\/person\/debca67b8b93370360bdbd19ceb00794\",\"name\":\"Raymond Bonnaterre\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/4c04f9e9aab7489452c52f805e42fbd3?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/4c04f9e9aab7489452c52f805e42fbd3?s=96&d=mm&r=g\",\"caption\":\"Raymond Bonnaterre\"},\"url\":\"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/author\/raymond-bonnaterre\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Le march\u00e9 US automobile est en pleine mutation - leblogenergie.com","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/2008\/05\/02\/le-march-us-aut\/","twitter_card":"summary_large_image","twitter_title":"Le march\u00e9 US automobile est en pleine mutation - leblogenergie.com","twitter_description":"&nbsp; &nbsp;&nbsp; &nbsp;&nbsp; &nbsp;&nbsp; &nbsp;&nbsp; &nbsp;&nbsp; &nbsp;&nbsp; &nbsp;&nbsp; &nbsp;&nbsp; Les statistiques des ventes de voitures du mois d&rsquo;Avril aux USA confirment la tendance du revirement d&rsquo;int\u00e9r\u00eat du consommateur am\u00e9ricain pour les v\u00e9hicules \u00e9conomes aux d\u00e9pens des 4X4 et autres pick-up de la cat\u00e9gorie &quot;small trucks&quot;. 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