{"id":2695,"date":"2008-04-22T14:26:28","date_gmt":"2008-04-22T14:26:28","guid":{"rendered":"http:\/\/blogs.thesocialmedia.com\/leblogenergie\/2008\/04\/22\/usa-le-march-de\/"},"modified":"2012-07-12T10:35:47","modified_gmt":"2012-07-12T10:35:47","slug":"usa-le-march-de","status":"publish","type":"post","link":"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/2008\/04\/22\/usa-le-march-de\/","title":{"rendered":"USA: le march\u00e9 des voitures hybrides, une opportunit\u00e9 pour les constructeurs"},"content":{"rendered":"<p><a href=\"http:\/\/blogs.thesocialmedia.com\/leblogenergie\/files\/2012\/07\/toyota8.jpg\"><img loading=\"lazy\" decoding=\"async\" height=\"200\" alt=\"Toyota\" src=\"http:\/\/blogs.thesocialmedia.com\/leblogenergie\/files\/2012\/07\/toyota1.jpg\" width=\"250\"  \/><\/a>&nbsp; &nbsp;&nbsp; &nbsp;&nbsp; &nbsp;&nbsp; &nbsp;&nbsp; &nbsp;&nbsp; &nbsp;&nbsp; &nbsp;&nbsp; &nbsp;&nbsp; &nbsp;&nbsp; &nbsp;<span style=\"font-size: 1.4em\"><strong>I<\/strong><\/span>l a \u00e9t\u00e9 soulign\u00e9 ici que dans un march\u00e9 am\u00e9ricain de la voiture neuve assez d\u00e9prim\u00e9, le segment des v\u00e9hicules hybrides conservait tout son <a href=\"http:\/\/www.leblogenergie.com\/2008\/04\/usa-dans-le-mar.html\">dynamisme<\/a>. Le Cabinet d&rsquo;\u00e9tudes marketing R.L. POLK a essay\u00e9 de comprendre plus en d\u00e9tail ce segment de march\u00e9 particuli\u00e8rement porteur (progression de +38% en 2007 avec 350 000 immatriculations sur ce march\u00e9 US). Il est g\u00e9ographiquement tir\u00e9 par la Californie qui repr\u00e9sente plus du quart des voitures vendues (26%). Il a \u00e9t\u00e9 vendu plus de 40000 voitures hybrides \u00e0 Los Angeles, plus de 27 000 \u00e0 San Francisco. New York n&rsquo;arrive qu&rsquo;en troisi\u00e8me position avec 20700 v\u00e9hicules immatricul\u00e9s en 2007. Polk montre que le type client\u00e8le peut varier fortement d&rsquo;un mod\u00e8le \u00e0 l&rsquo;autre: client\u00e8le de petits&nbsp; ou moyens v\u00e9hicules pour la PRIUS, client\u00e8le de v\u00e9hicules de luxe pour la Lexus. En d&rsquo;autres termes il y a continuit\u00e9 dans le choix du mod\u00e8le hybride et le type de v\u00e9hicule d\u00e9j\u00e0 utilis\u00e9 par le client. Il n&rsquo;y a pas un large saut de mode de locomotion lorsque le client d\u00e9cide d&rsquo;acc\u00e9der \u00e0 un v\u00e9hicule hybride. <\/p>\n<p>&nbsp; &nbsp;&nbsp; &nbsp;&nbsp; &nbsp;&nbsp; &nbsp;&nbsp; &nbsp;&nbsp; &nbsp;&nbsp; &nbsp;&nbsp; &nbsp;&nbsp; &nbsp; Ce comportement sera un frein \u00e9vident pour une \u00e9volution rapide des consommateurs am\u00e9ricains vers les petits v\u00e9hicules l\u00e9gers et \u00e9conomes de style japonais ou europ\u00e9en. Par contre, cela appelle un large \u00e9ventail de propositions de v\u00e9hicules hybrides de la part des constructeurs am\u00e9ricains qui devrait ainsi soutenir la progression du march\u00e9.<\/p>\n<p>Voir le <a href=\"http:\/\/www.prnewswire.com\/cgi-bin\/stories.pl?ACCT=104&amp;STORY=\/www\/story\/04-21-2008\/0004796208&amp;EDATE=\">r\u00e9sum\u00e9 de cette \u00e9tude<\/a> (en Anglais)<\/p>\n<p>Le 22 Avril 2008<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; &nbsp;&nbsp; &nbsp;&nbsp; &nbsp;&nbsp; &nbsp;&nbsp; &nbsp;&nbsp; &nbsp;&nbsp; &nbsp;&nbsp; &nbsp;&nbsp; &nbsp;&nbsp; &nbsp;Il a \u00e9t\u00e9 soulign\u00e9 ici que dans un march\u00e9 am\u00e9ricain de la voiture neuve assez d\u00e9prim\u00e9, le segment des v\u00e9hicules hybrides conservait tout son dynamisme. Le Cabinet d&rsquo;\u00e9tudes marketing R.L. POLK a essay\u00e9 de comprendre plus en d\u00e9tail ce segment de march\u00e9 particuli\u00e8rement porteur (progression [&hellip;]<\/p>\n","protected":false},"author":341,"featured_media":8570,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-2695","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-vehicules-electriques"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>USA: le march\u00e9 des voitures hybrides, une opportunit\u00e9 pour les constructeurs - leblogenergie.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/2008\/04\/22\/usa-le-march-de\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"USA: le march\u00e9 des voitures hybrides, une opportunit\u00e9 pour les constructeurs - leblogenergie.com\" \/>\n<meta name=\"twitter:description\" content=\"&nbsp; &nbsp;&nbsp; &nbsp;&nbsp; &nbsp;&nbsp; &nbsp;&nbsp; &nbsp;&nbsp; &nbsp;&nbsp; &nbsp;&nbsp; &nbsp;&nbsp; &nbsp;&nbsp; &nbsp;Il a \u00e9t\u00e9 soulign\u00e9 ici que dans un march\u00e9 am\u00e9ricain de la voiture neuve assez d\u00e9prim\u00e9, le segment des v\u00e9hicules hybrides conservait tout son dynamisme. 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