{"id":2952,"date":"2008-03-02T15:24:33","date_gmt":"2008-03-02T15:24:33","guid":{"rendered":"http:\/\/blogs.thesocialmedia.com\/leblogenergie\/2008\/03\/02\/le-ptrolier-bp\/"},"modified":"2012-07-12T10:28:00","modified_gmt":"2012-07-12T10:28:00","slug":"le-ptrolier-bp","status":"publish","type":"post","link":"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/2008\/03\/02\/le-ptrolier-bp\/","title":{"rendered":"Le p\u00e9trolier BP pr\u00e9cise ses objectifs strat\u00e9giques"},"content":{"rendered":"

\"Tony_hayward\"<\/a>                          Tony Hayward, le r\u00e9cent patron de la major BP, a pr\u00e9cis\u00e9 avec l’aide de son \u00e9tat-major les objectifs strat\u00e9giques de sa Compagnie pour les ann\u00e9es \u00e0 venir. De ces pr\u00e9sentations il est possible de d\u00e9gager quelques axes forts de cette strat\u00e9gie mais \u00e9galement de d\u00e9couvrir quelques zones d’ombre dues \u00e0 la volont\u00e9 du management de ne pas tout d\u00e9voiler ou bien dues \u00e0 de r\u00e9elles lacunes strat\u00e9giques.<\/p>\n

               Mais regardons d’abord ce qui est clair.<\/p>\n

    \n
  1. Accro\u00eetre la s\u00e9curit\u00e9 et la fiabilit\u00e9 des op\u00e9rations<\/u>: c’est l’objectif N\u00b0 1 de BP qui a tant souffert d’\u00e9v\u00e8nements accidentels durant ces derni\u00e8res ann\u00e9es. L’atteinte de cet objectif repose sur l’existence de proc\u00e9dures mondialis\u00e9es (Operation Management System) et de formations d\u00e9di\u00e9es. Durant 2008 les installations qui avaient souffert de ces accidents devraient revenir op\u00e9rationnelles: la plateforme Atlantis qui a d\u00e9marr\u00e9, les raffineries de Whiting et de Texas City qui seront \u00e0 100% op\u00e9rationnelles \u00e0 mi-2008, la plateforme Thunder horse qui devrait d\u00e9marrer en 2008. BP estime que les incidents sur trois raffineries (Texas city, Whiting et Toledo) ont repr\u00e9sent\u00e9 une perte de marge de plus de 5 mrds$ en trois ans.<\/li>\n
  2. Simplifier l’organisation<\/u> en partant du haut de la hi\u00e9rarchie et r\u00e9duire les effectifs d’appui de 5000 postes. Ces restructurations co\u00fbteront un milliard de dollars en 2008.<\/li>\n
  3. Accro\u00eetre les investissements<\/u> en les portant \u00e0 22 mrds$ en 2008<\/u> dont 15mrds$ pour l’amont et 5 mrds$ pour le raffinage.<\/li>\n
  4. Cr\u00e9er avec Husky une filiale 50\/50 pour l’exploitation des sables bitumineux<\/u> de l’Alberta dans laquelle BP apporte sa raffinerie am\u00e9ricaine de Toledo. Les productions devraient d\u00e9marrer en 2012.<\/li>\n<\/ol>\n

                        Puis il y a ce qui est moins clair:<\/p>\n

      \n
    1. TNK-BP<\/u> tout d’abord cette filiale d\u00e9tenue \u00e0 50% par de fortun\u00e9s citoyens russes et \u00e0 50% par BP  agit en permanence sous la menace des foudres du Kremlin. C’est la troisi\u00e8me Soci\u00e9t\u00e9 p\u00e9troli\u00e8re russe. Elle doit donc donner beaucoup de signes d’all\u00e9geance et de bonne volont\u00e9. Ses productions stagnent mais ses r\u00e9serves croissent, gr\u00e2ce \u00e0 l’introduction des nouvelles technologies occidentales dans la prospection. Les investissements en 2008 seront en croissance \u00e0 4 mrds$. La pr\u00e9sentation de Bob Dudley le Directeur G\u00e9n\u00e9ral de TNK-BP montre toute la bonne volont\u00e9 de la Soci\u00e9t\u00e9 \u00e0 l’\u00e9gard de la Nation Russe. Il sait que son papier va \u00eatre lu au Kremlin!<\/li>\n
    2. La profitabilit\u00e9 du Raffinage et du Marketing<\/u> n’est pas bonne. Alors on parle de simplification, de rationalisation. Mais les choix industriels n’apparaissent pas clairement, peut-\u00eatre volontairement.<\/li>\n
    3. Les \u00e9nergies alternatives<\/u> qui sont rattach\u00e9es au Si\u00e8ge, pr\u00e9sentent une politique tous azimuts: le vent, le soleil, les biofuels, l’hydrog\u00e8ne, etc. Tout cela ne fait pas tr\u00e8s professionnel.<\/li>\n<\/ol>\n

                           En conclusion l’avenir de BP d\u00e9pend beaucoup de ce que deviendra TNK-BP. Dans l’hypoth\u00e8se d’une s\u00e9paration demand\u00e9e par la Russie, la sant\u00e9 pr\u00e9caire de la partie occidentale<\/a> de BP serait \u00e9vidente. <\/p>\n","protected":false},"excerpt":{"rendered":"

                                Tony Hayward, le r\u00e9cent patron de la major BP, a pr\u00e9cis\u00e9 avec l’aide de son \u00e9tat-major les objectifs strat\u00e9giques de sa Compagnie pour les ann\u00e9es \u00e0 venir. De ces pr\u00e9sentations il est possible de d\u00e9gager quelques axes forts de cette strat\u00e9gie mais \u00e9galement de d\u00e9couvrir quelques […]<\/p>\n","protected":false},"author":341,"featured_media":8021,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-2952","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites"],"yoast_head":"\nLe p\u00e9trolier BP pr\u00e9cise ses objectifs strat\u00e9giques - leblogenergie.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/2008\/03\/02\/le-ptrolier-bp\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Le p\u00e9trolier BP pr\u00e9cise ses objectifs strat\u00e9giques - leblogenergie.com\" \/>\n<meta name=\"twitter:description\" content=\"                          Tony Hayward, le r\u00e9cent patron de la major BP, a pr\u00e9cis\u00e9 avec l’aide de son \u00e9tat-major les objectifs strat\u00e9giques de sa Compagnie pour les ann\u00e9es \u00e0 venir. 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