{"id":2981,"date":"2008-02-26T13:39:44","date_gmt":"2008-02-26T13:39:44","guid":{"rendered":"http:\/\/blogs.thesocialmedia.com\/leblogenergie\/2008\/02\/26\/un-vecteur-mark\/"},"modified":"2012-07-12T10:27:02","modified_gmt":"2012-07-12T10:27:02","slug":"un-vecteur-mark","status":"publish","type":"post","link":"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/2008\/02\/26\/un-vecteur-mark\/","title":{"rendered":"Un vecteur marketing porteur pour Michelin: les pneus \u00e9conomes en \u00e9nergie"},"content":{"rendered":"<p><a href=\"http:\/\/blogs.thesocialmedia.com\/leblogenergie\/files\/2012\/07\/michelingreenmeters1.gif\"><img loading=\"lazy\" decoding=\"async\" height=\"112\" alt=\"Michelingreenmeters\" src=\"http:\/\/blogs.thesocialmedia.com\/leblogenergie\/files\/2012\/07\/michelingreenmeters.gif\" width=\"250\"  \/><\/a>&nbsp; &nbsp;&nbsp; &nbsp;&nbsp; &nbsp;&nbsp; &nbsp;&nbsp; &nbsp;&nbsp; &nbsp;&nbsp; &nbsp;&nbsp; &nbsp; Un bon pneu \u00e9tait un pneu inusable. Les choses changent, un bon pneu est devenu un pneu durable et \u00e9conome en carburant. C&rsquo;est ce qu&rsquo;a bien compris le Marketing de Michelin qui depuis 1992 a vendu 570 millions de pneus \u00e0 faible r\u00e9sistance au roulement. La publicit\u00e9 de Michelin affirme que ces ventes ont permis de r\u00e9duire les \u00e9missions de CO2 de plus de 25 millions de tonnes. Ce sont les d\u00e9formations des pneumatiques qui au contact de la route, durant les diverses phases de roulage, d&rsquo;acc\u00e9l\u00e9ration, de freinage, de virage, transforment l&rsquo;\u00e9nergie en chaleur dans la gomme des roues du v\u00e9hicule. Ces pertes d&rsquo;\u00e9nergies peuvent atteindre 20% de la consommation pour un v\u00e9hicule de tourisme et m\u00eame 30% pour un poids lourd.<\/p>\n<p>&nbsp; &nbsp;&nbsp; &nbsp;&nbsp; &nbsp;&nbsp; &nbsp;&nbsp; &nbsp;&nbsp; &nbsp;&nbsp; &nbsp;&nbsp; &nbsp;&nbsp; &nbsp;&nbsp; &nbsp; Michelin a fait de la <span style=\"color: #333333\">r\u00e9duction de la r\u00e9sistance au roulement <\/span>de ses produits un de ses axes strat\u00e9giques de recherches et d&rsquo;am\u00e9liorations.<\/p>\n<p>&nbsp; &nbsp;&nbsp; &nbsp;&nbsp; &nbsp;&nbsp; &nbsp;&nbsp; &nbsp;&nbsp; &nbsp;&nbsp; &nbsp;&nbsp; &nbsp;&nbsp; &nbsp; La MARC (Michelin Americas Research Company) a donc engag\u00e9 un grand programme de recherche de 6,8 millions de dollars sur le sujet. Elle sous traitera pour 1,8 millions de dollars la partie&nbsp; Recherche amont du projet \u00e0 l&rsquo;Universit\u00e9 de Clemson en Caroline du Sud qui dispose d&rsquo;un Centre Mondial de Recherche Automobile. L&rsquo;objectif de ce projet est de d\u00e9velopper de nouvelles gammes de pneus \u00e0 tr\u00e8s faible r\u00e9sistance au roulement en mettant en cause les proc\u00e9d\u00e9s, les mat\u00e9riaux et le design des pneus \u00e0 l&rsquo;aide d&rsquo;outils de mod\u00e9lisation et de simulation.<\/p>\n<p>&nbsp; &nbsp;&nbsp; &nbsp;&nbsp; &nbsp;&nbsp; &nbsp;&nbsp; &nbsp;&nbsp; &nbsp;&nbsp; &nbsp;&nbsp; &nbsp;&nbsp; &nbsp;&nbsp; &nbsp;Ces nouveaux produits seront particuli\u00e8rement indispensables aux futurs <a href=\"http:\/\/www.leblogenergie.com\/2008\/02\/mitsubishi-lanc.html\">v\u00e9hicules \u00e9lectriques<\/a> qui doivent faire la chasse \u00e0 toutes les pertes d&rsquo;\u00e9nergie, au profit de l&rsquo;autonomie du v\u00e9hicule.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; &nbsp;&nbsp; &nbsp;&nbsp; &nbsp;&nbsp; &nbsp;&nbsp; &nbsp;&nbsp; &nbsp;&nbsp; &nbsp;&nbsp; &nbsp; Un bon pneu \u00e9tait un pneu inusable. Les choses changent, un bon pneu est devenu un pneu durable et \u00e9conome en carburant. C&rsquo;est ce qu&rsquo;a bien compris le Marketing de Michelin qui depuis 1992 a vendu 570 millions de pneus \u00e0 faible r\u00e9sistance au roulement. La [&hellip;]<\/p>\n","protected":false},"author":341,"featured_media":7959,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-2981","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-rechauffement-climatique"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Un vecteur marketing porteur pour Michelin: les pneus \u00e9conomes en \u00e9nergie - leblogenergie.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/2008\/02\/26\/un-vecteur-mark\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Un vecteur marketing porteur pour Michelin: les pneus \u00e9conomes en \u00e9nergie - leblogenergie.com\" \/>\n<meta name=\"twitter:description\" content=\"&nbsp; &nbsp;&nbsp; &nbsp;&nbsp; &nbsp;&nbsp; &nbsp;&nbsp; &nbsp;&nbsp; &nbsp;&nbsp; &nbsp;&nbsp; &nbsp; Un bon pneu \u00e9tait un pneu inusable. Les choses changent, un bon pneu est devenu un pneu durable et \u00e9conome en carburant. C&rsquo;est ce qu&rsquo;a bien compris le Marketing de Michelin qui depuis 1992 a vendu 570 millions de pneus \u00e0 faible r\u00e9sistance au roulement. 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