{"id":3035,"date":"2008-02-15T21:05:35","date_gmt":"2008-02-15T21:05:35","guid":{"rendered":"http:\/\/blogs.thesocialmedia.com\/leblogenergie\/2008\/02\/15\/le-succs-parado\/"},"modified":"2012-07-12T10:25:18","modified_gmt":"2012-07-12T10:25:18","slug":"le-succs-parado","status":"publish","type":"post","link":"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/2008\/02\/15\/le-succs-parado\/","title":{"rendered":"Le succ\u00e8s paradoxal."},"content":{"rendered":"<p><a href=\"http:\/\/blogs.thesocialmedia.com\/leblogenergie\/files\/2012\/07\/images_2220.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"250\" height=\"227\"  src=\"http:\/\/blogs.thesocialmedia.com\/leblogenergie\/files\/2012\/07\/images_253.jpg\" alt=\"Images_2\" style=\"margin: 0px 5px 5px 0px;float: left\" \/><\/a> Renault a eu du succ\u00e8s, avec une voiture \u00e9conomique, la Dacia. <br \/>C&rsquo;est un <a href=\"http:\/\/www.lefigaro.fr\/societes-francaises\/2008\/02\/15\/04010-20080215ARTFIG00362-la-logan-tire-la-rentabilite-de-renault-.php\">succ\u00e8s non d\u00e9sir\u00e9<\/a>, non voulu, paradoxal, comme le succ\u00e8s de la 205 au d\u00e9but des ann\u00e9es 1980. <br \/>Peugeot a lui, voulu monter en gamme, pour se faire du gras. <br \/>Seulement, il y a un hic, c&rsquo;est le consommateur.<br \/>Il a pr\u00e9f\u00e9r\u00e9 une voiture peu ch\u00e8re, et absolument sans pr\u00e9tention, un outil quoi.<br \/>Ce qui fait que cette voiture, ultra-\u00e9conomique, ultra-peu publicis\u00e9e, ultra outil, n&rsquo;a aucun besoin de b\u00e9quille de quelque ordre que ce soit, et r\u00e9pond \u00e0 un mot d&rsquo;ordre lib\u00e9ral : &quot;quand on a un bon produit, on le vend&quot;. <\/p>\n<p>367000 ventes en 2007. Faible co\u00fbt ne veut pas dire faible marge. Il faudrait expliquer cela aux &quot;grands constructeurs&quot;, acharn\u00e9s \u00e0 d\u00e9truire la demande par des plans sociaux en tous genres&#8230;<br \/>On peut se poser la question pour la <a href=\"http:\/\/www.enerzine.com\/12\/4172+La-voiture-a-air-comprime-prendra-la-route-dans-un-an+.html\">voiture \u00e0 air comprim\u00e9<\/a>. (Si elle arrive sur le march\u00e9). <br \/>Tata pr\u00e9voit de faire&#8230; 1 % du march\u00e9&#8230;<br \/>Et, si, en supposant que ce mod\u00e8le, ou que le mod\u00e8le mixte fonctionne bien, n&rsquo;y aurait il pas un risque que le succ\u00e8s soit plus important que pr\u00e9vu ? Apr\u00e8s tout, pour une deuxi\u00e8me ou troisi\u00e8me voiture destin\u00e9e \u00e0 faire 10 Km\/ jour et des trajets de 2 \u00e0 3 km, ce n&rsquo;est pas forc\u00e9ment inint\u00e9ressant.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Renault a eu du succ\u00e8s, avec une voiture \u00e9conomique, la Dacia. C&rsquo;est un succ\u00e8s non d\u00e9sir\u00e9, non voulu, paradoxal, comme le succ\u00e8s de la 205 au d\u00e9but des ann\u00e9es 1980. Peugeot a lui, voulu monter en gamme, pour se faire du gras. Seulement, il y a un hic, c&rsquo;est le consommateur.Il a pr\u00e9f\u00e9r\u00e9 une voiture [&hellip;]<\/p>\n","protected":false},"author":198,"featured_media":7840,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[1156],"class_list":["post-3035","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites","tag-succes-non-desire-voiture-a-air-comprime"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Le succ\u00e8s paradoxal. - leblogenergie.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/2008\/02\/15\/le-succs-parado\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Le succ\u00e8s paradoxal. - leblogenergie.com\" \/>\n<meta name=\"twitter:description\" content=\"Renault a eu du succ\u00e8s, avec une voiture \u00e9conomique, la Dacia. C&rsquo;est un succ\u00e8s non d\u00e9sir\u00e9, non voulu, paradoxal, comme le succ\u00e8s de la 205 au d\u00e9but des ann\u00e9es 1980. Peugeot a lui, voulu monter en gamme, pour se faire du gras. 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