{"id":3200,"date":"2008-01-14T21:57:19","date_gmt":"2008-01-14T21:57:19","guid":{"rendered":"http:\/\/blogs.thesocialmedia.com\/leblogenergie\/2008\/01\/14\/gm-veut-faire-d\/"},"modified":"2012-07-12T10:18:39","modified_gmt":"2012-07-12T10:18:39","slug":"gm-veut-faire-d","status":"publish","type":"post","link":"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/2008\/01\/14\/gm-veut-faire-d\/","title":{"rendered":"GM veut faire du low cost…"},"content":{"rendered":"

\"Images_2\"<\/a> Pour r\u00e9pliquer \u00e0 Tata et \u00e0 sa voiture \u00e0 2500<\/a> $, GM veut \u00e0 son tour se lancer dans les voitures \u00e0 bas prix.
Pour Rick Wagoner, les ventes de voitures \u00e0 bas prix n’ont jamais d\u00e9coll\u00e9 aux USA parce que les consommateurs sont sensibles au "dix-\u00e2nes", au normes de s\u00e9curit\u00e9s, et de qualit\u00e9 (sans doute ce qui explique l’effondrement des constructeurs am\u00e9ricains ces trente derni\u00e8res ann\u00e9es.
Mais, c’est certainement la crainte de passer (encore) une fois \u00e0 c\u00f4t\u00e9 du march\u00e9 du futur qui pour Rick Wagoner dans cette voie. <\/p>\n

<\/p>\n

Dans la m\u00eame lign\u00e9e de projets, on peut voir la Logan de Renault<\/a>, \u00e0 l’origine destin\u00e9e aux march\u00e9s \u00e9mergents, puis aux pays d\u00e9velopp\u00e9s, o\u00f9 des gens normaux d\u00e9sirent une voiture sans "dix-\u00e2nes", simplement \u00e9conomique (\u00e0 l’achat et \u00e0 l’entretien), robuste et fiable…
Rappelons dans la m\u00eame lign\u00e9e, le succ\u00e8s de la 205, qui fut largement un succ\u00e8s contre le r\u00e9seau Peugeot, qui rechignait \u00e0 la vendre (la marge \u00e9tait basse), pr\u00e9f\u00e9rant privil\u00e9gier d’autres mod\u00e8les, notamment la 305 plus rentable pour lui…
Moi, je vais me faire l’avocat du diable : et si on demander son avis au consommateur ?
Ce qui fit d\u00e9marrer v\u00e9ritablement le march\u00e9 automobile en France, ce fut l’id\u00e9e d’Andr\u00e9 Citro\u00ebn, celle du minimum automobile.
Il ne faut pas oublier que quand l’escarcelle est vide, on peut difficilement \u00eatre un bon consommateur.
Id\u00e9e largement reprise par MDI et son projet<\/a>…
Mais, n’ayons aucune crainte. Comme \u00e0 son habitude GM va cr\u00e9er une flopp\u00e9e de commissions commissionnantes pour \u00e9tudier le probl\u00e8me…
Bureaucratie, quand tu nous tiens…<\/p>\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Pour r\u00e9pliquer \u00e0 Tata et \u00e0 sa voiture \u00e0 2500 $, GM veut \u00e0 son tour se lancer dans les voitures \u00e0 bas prix. Pour Rick Wagoner, les ventes de voitures \u00e0 bas prix n’ont jamais d\u00e9coll\u00e9 aux USA parce que les consommateurs sont sensibles au "dix-\u00e2nes", au normes de s\u00e9curit\u00e9s, et de qualit\u00e9 (sans […]<\/p>\n","protected":false},"author":198,"featured_media":7469,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,3],"tags":[1218],"class_list":["post-3200","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites","category-energie-fossile","tag-logan-de-renault-voiture-a-2500"],"yoast_head":"\nGM veut faire du low cost... - leblogenergie.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/2008\/01\/14\/gm-veut-faire-d\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"GM veut faire du low cost... - leblogenergie.com\" \/>\n<meta name=\"twitter:description\" content=\"Pour r\u00e9pliquer \u00e0 Tata et \u00e0 sa voiture \u00e0 2500 $, GM veut \u00e0 son tour se lancer dans les voitures \u00e0 bas prix. Pour Rick Wagoner, les ventes de voitures \u00e0 bas prix n’ont jamais d\u00e9coll\u00e9 aux USA parce que les consommateurs sont sensibles au "dix-\u00e2nes", au normes de s\u00e9curit\u00e9s, et de qualit\u00e9 (sans […]\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/files\/2012\/07\/images_239.jpg\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"patrick reymond\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/2008\/01\/14\/gm-veut-faire-d\/\",\"url\":\"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/2008\/01\/14\/gm-veut-faire-d\/\",\"name\":\"GM veut faire du low cost... - leblogenergie.com\",\"isPartOf\":{\"@id\":\"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/2008\/01\/14\/gm-veut-faire-d\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/2008\/01\/14\/gm-veut-faire-d\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/files\/2012\/07\/images_239.jpg\",\"datePublished\":\"2008-01-14T21:57:19+00:00\",\"dateModified\":\"2012-07-12T10:18:39+00:00\",\"author\":{\"@id\":\"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/#\/schema\/person\/348ae2a6d3fa221c5d38a293ee3dba3c\"},\"breadcrumb\":{\"@id\":\"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/2008\/01\/14\/gm-veut-faire-d\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/2008\/01\/14\/gm-veut-faire-d\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/2008\/01\/14\/gm-veut-faire-d\/#primaryimage\",\"url\":\"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/files\/2012\/07\/images_239.jpg\",\"contentUrl\":\"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/files\/2012\/07\/images_239.jpg\",\"width\":\"250\",\"height\":\"195\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/2008\/01\/14\/gm-veut-faire-d\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"GM veut faire du low cost…\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/#website\",\"url\":\"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/\",\"name\":\"leblogenergie\",\"description\":\"Just another The Social Media Group Network site\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/#\/schema\/person\/348ae2a6d3fa221c5d38a293ee3dba3c\",\"name\":\"patrick reymond\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g\",\"caption\":\"patrick reymond\"},\"url\":\"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/author\/patrick-reymond\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"GM veut faire du low cost... - leblogenergie.com","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/2008\/01\/14\/gm-veut-faire-d\/","twitter_card":"summary_large_image","twitter_title":"GM veut faire du low cost... - leblogenergie.com","twitter_description":"Pour r\u00e9pliquer \u00e0 Tata et \u00e0 sa voiture \u00e0 2500 $, GM veut \u00e0 son tour se lancer dans les voitures \u00e0 bas prix. 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