{"id":338,"date":"2010-08-05T17:43:05","date_gmt":"2010-08-05T17:43:05","guid":{"rendered":"http:\/\/blogs.thesocialmedia.com\/leblogenergie\/2010\/08\/05\/en-13-ans-les-ventes-cumulees-de-voitures-hybrides-toyota-ont-depasse-le-million-dexemplaires-au-jap\/"},"modified":"2012-07-12T12:18:24","modified_gmt":"2012-07-12T12:18:24","slug":"en-13-ans-les-ventes-cumulees-de-voitures-hybrides-toyota-ont-depasse-le-million-dexemplaires-au-jap","status":"publish","type":"post","link":"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/2010\/08\/05\/en-13-ans-les-ventes-cumulees-de-voitures-hybrides-toyota-ont-depasse-le-million-dexemplaires-au-jap\/","title":{"rendered":"En 13 ans, les ventes cumul\u00e9es de voitures hybrides Toyota ont d\u00e9pass\u00e9 le million d&rsquo;exemplaires au Japon"},"content":{"rendered":"<p>&#160;Il n&#039;y a qu&#039;aux r\u00e9unions mondaines du Grenelle de l&#039;environnement qu&#039;on imagine relancer l&#039;\u00e9conomie l&#039;an prochain par &quot;l&#039;innovation verte&quot;. Sorte de champignon hallucinog\u00e8ne qui pousserait ex nihilo sur les paillasses de jeunes chercheurs boutonneux, embauch\u00e9s le mois pr\u00e9c\u00e9dent. Malheureusement, les choses dans le domaine de l&#039;innovation technologique sont beaucoup plus complexes et se d\u00e9clinent sur des p\u00e9riodes beaucoup plus longues. L&#039;exemple de Toyota qui f\u00eate, en ce moment, son millioni\u00e8me exemplaire hybride vendu au Japon, illustre parfaitement cette lenteur industrielle. Il aura fallu 13 ans d&#039;annonces commerciales (depuis 1997), auxquelles il faut ajouter je ne sais combien d&#039;ann\u00e9es de recherches et d\u00e9veloppement pr\u00e9alables, pour assister \u00e0 un r\u00e9el succ\u00e8s de la formule chez Toyota. Ce ph\u00e9nom\u00e8ne est illustr\u00e9 par le tout dernier lancement de l&#039;Auris hybride en Europe, et par l&#039;essoufflement des concurrents marris qui courent tous derri\u00e8re.<\/p>\n<p> <a href=\"http:\/\/blogs.thesocialmedia.com\/leblogenergie\/files\/2012\/07\/6a00d83451b18369e201348601374d970c-pi.jpg\"><img decoding=\"async\" alt=\"Toyota-hybride\" class=\"asset asset-image at-xid-6a00d83451b18369e201348601374d970c \" src=\"http:\/\/blogs.thesocialmedia.com\/leblogenergie\/files\/2012\/07\/6a00d83451b18369e201348601374d970c-450wi.jpg\" style=\"width: 450px\" \/><\/a>&#160;<\/p>\n<p>Ce succ\u00e8s de la technologie hybride est la cons\u00e9quence<\/p>\n<p>-d&#039;une id\u00e9e simple de Judoka, r\u00e9cup\u00e9rer l&#039;\u00e9nergie cin\u00e9tique du v\u00e9hicule au freinage, <\/p>\n<p>-de l&#039;arriv\u00e9e de technologies complexes de batteries Ni-MH innovantes rendant possible le stockage de cette \u00e9nergie sous forme \u00e9lectrique,<\/p>\n<p>-de la mont\u00e9e d&#039;une angoisse de p\u00e9nurie imminente d&#039;\u00e9nergies fossiles,<\/p>\n<p>-de la volont\u00e9 politique des gouvernements de surfer sur la vague \u00e9colo au moyen classique d&#039;aides financi\u00e8res,<\/p>\n<p>-d&#039;une approche marketing \u00e0 la japonaise, ax\u00e9e sur le long terme et l&#039;avance technologique.<\/p>\n<p>D\u00e9velopper une politique industrielle innovante n\u00e9cessite donc une masse importante de travail sur la dur\u00e9e, une politique constante des acteurs \u00e9conomiques et&#8230;un peu de chance. L&#039;unit\u00e9 de temps dans ce domaine est la d\u00e9cennie.<\/p>\n<p><a href=\"http:\/\/www2.toyota.co.jp\/en\/news\/10\/08\/0805.html\" target=\"_blank\">LIRE<\/a> le communiqu\u00e9 de TOYOTA sur le sujet qui affirme toujours vouloir g\u00e9n\u00e9raliser la technologie hybride sur toutes les s\u00e9ries: &quot;<span class=\"normal\"><span class=\"normal\">introducing hybrid models in all vehicle series in its lineup as early as possible in the 2020s&quot;&#8230;une d\u00e9cennie de plus!<br \/><\/span><\/span><\/p>\n<p><span class=\"normal\"><span class=\"normal\">Le 5 Ao\u00fbt 2010<br \/><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#160;Il n&#039;y a qu&#039;aux r\u00e9unions mondaines du Grenelle de l&#039;environnement qu&#039;on imagine relancer l&#039;\u00e9conomie l&#039;an prochain par &quot;l&#039;innovation verte&quot;. Sorte de champignon hallucinog\u00e8ne qui pousserait ex nihilo sur les paillasses de jeunes chercheurs boutonneux, embauch\u00e9s le mois pr\u00e9c\u00e9dent. Malheureusement, les choses dans le domaine de l&#039;innovation technologique sont beaucoup plus complexes et se d\u00e9clinent sur [&hellip;]<\/p>\n","protected":false},"author":341,"featured_media":22144,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,9],"tags":[],"class_list":["post-338","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites","category-vehicules-ecologiques"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>En 13 ans, les ventes cumul\u00e9es de voitures hybrides Toyota ont d\u00e9pass\u00e9 le million d&#039;exemplaires au Japon - leblogenergie.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/2010\/08\/05\/en-13-ans-les-ventes-cumulees-de-voitures-hybrides-toyota-ont-depasse-le-million-dexemplaires-au-jap\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"En 13 ans, les ventes cumul\u00e9es de voitures hybrides Toyota ont d\u00e9pass\u00e9 le million d&#039;exemplaires au Japon - leblogenergie.com\" \/>\n<meta name=\"twitter:description\" content=\"&#160;Il n&#039;y a qu&#039;aux r\u00e9unions mondaines du Grenelle de l&#039;environnement qu&#039;on imagine relancer l&#039;\u00e9conomie l&#039;an prochain par &quot;l&#039;innovation verte&quot;. Sorte de champignon hallucinog\u00e8ne qui pousserait ex nihilo sur les paillasses de jeunes chercheurs boutonneux, embauch\u00e9s le mois pr\u00e9c\u00e9dent. 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