{"id":424,"date":"2010-03-25T15:23:39","date_gmt":"2010-03-25T15:23:39","guid":{"rendered":"http:\/\/blogs.thesocialmedia.com\/leblogenergie\/2010\/03\/25\/le-patron-de-siemens-a-la-recherche-de-la-solution-pour-resister-face-a-la-concurrence-asiatique\/"},"modified":"2012-07-12T12:12:32","modified_gmt":"2012-07-12T12:12:32","slug":"le-patron-de-siemens-a-la-recherche-de-la-solution-pour-resister-face-a-la-concurrence-asiatique","status":"publish","type":"post","link":"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/2010\/03\/25\/le-patron-de-siemens-a-la-recherche-de-la-solution-pour-resister-face-a-la-concurrence-asiatique\/","title":{"rendered":"Le patron de Siemens \u00e0 la recherche de la solution pour r\u00e9sister face \u00e0 la concurrence asiatique"},"content":{"rendered":"<p>Ne vous-y trompez pas! L&#039;industrie allemande triomphante c&#039;\u00e9tait avant la crise, avant l&#039;euro trop fort, avant le d\u00e9collage de l&#039;Asie qui voulait alors s&#039;\u00e9quiper \u00e0 tout prix. Alors les grands patrons d&#039;industrie allemands se posent des questions sur comment tenir le coup face \u00e0 la concurrence am\u00e9ricaine et asiatique. C&#039;est le cas de Peter L\u00f6scher qui publie une interview dans le Financial Times de ce matin. &quot;Siemens seeks to stead ahead of Asian rivals&quot;, annonce le titre. Il cherche \u00e0 rester devant dans une ambiance de surcapacit\u00e9 de ses clients potentiels et de reprise molle (sluggish). Et pour L\u00f6scher il n&#039;y a qu&#039;une approche pour r\u00e9sister: garnir ses offres de prestations de services qui lui assurent une meilleure rentabilit\u00e9 et des revenus r\u00e9currents. Assurer la maintenance du parc d&#039;\u00e9quipements commercialis\u00e9 semble \u00eatre la voie \u00e0 suivre. C&#039;est ce qu&#039;il fait dans les \u00e9oliennes offshore dont Siemens est leader mondial. Mais quels que soient les propos rassurants de ce capitaine d&#039;industrie, un examen des entr\u00e9es de commandes trimestrielles de Siemens, depuis un peu plus de deux ans, illustre parfaitement la chute des commandes observ\u00e9e sur les quatre trimestres cons\u00e9cutifs \u00e0 cheval sur 2008-2009. Malgr\u00e9 une certaine reprise au cours du deuxi\u00e8me semestre 2009, la tendance n&#039;est pas terrible. Je vous propose donc de remplacer le portrait de PL du Financial Times par cette courbe&#8230;c&#039;est beaucoup plus parlant.<\/p>\n<p><a href=\"http:\/\/blogs.thesocialmedia.com\/leblogenergie\/files\/2012\/07\/6a00d83451b18369e201310fdc6264970c-pi.jpg\"><img decoding=\"async\" alt=\"Siemens-commandes\" class=\"asset asset-image at-xid-6a00d83451b18369e201310fdc6264970c \" src=\"http:\/\/blogs.thesocialmedia.com\/leblogenergie\/files\/2012\/07\/6a00d83451b18369e201310fdc6264970c-450wi.jpg\" \/><\/a> <\/p>\n<p><a href=\"http:\/\/www.ft.com\/cms\/s\/0\/79a90f80-376c-11df-9176-00144feabdc0.html\" target=\"_blank\" title=\"Siemens\">LIRE<\/a> l&#039;interview de Peter L\u00f6scher.<\/p>\n<p>Le 25 Mars 2010&#160;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ne vous-y trompez pas! L&#039;industrie allemande triomphante c&#039;\u00e9tait avant la crise, avant l&#039;euro trop fort, avant le d\u00e9collage de l&#039;Asie qui voulait alors s&#039;\u00e9quiper \u00e0 tout prix. Alors les grands patrons d&#039;industrie allemands se posent des questions sur comment tenir le coup face \u00e0 la concurrence am\u00e9ricaine et asiatique. C&#039;est le cas de Peter L\u00f6scher [&hellip;]<\/p>\n","protected":false},"author":341,"featured_media":21860,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-424","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Le patron de Siemens \u00e0 la recherche de la solution pour r\u00e9sister face \u00e0 la concurrence asiatique - leblogenergie.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/2010\/03\/25\/le-patron-de-siemens-a-la-recherche-de-la-solution-pour-resister-face-a-la-concurrence-asiatique\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Le patron de Siemens \u00e0 la recherche de la solution pour r\u00e9sister face \u00e0 la concurrence asiatique - leblogenergie.com\" \/>\n<meta name=\"twitter:description\" content=\"Ne vous-y trompez pas! L&#039;industrie allemande triomphante c&#039;\u00e9tait avant la crise, avant l&#039;euro trop fort, avant le d\u00e9collage de l&#039;Asie qui voulait alors s&#039;\u00e9quiper \u00e0 tout prix. Alors les grands patrons d&#039;industrie allemands se posent des questions sur comment tenir le coup face \u00e0 la concurrence am\u00e9ricaine et asiatique. 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