{"id":448,"date":"2010-03-04T13:44:33","date_gmt":"2010-03-04T13:44:33","guid":{"rendered":"http:\/\/blogs.thesocialmedia.com\/leblogenergie\/2010\/03\/04\/les-ventes-de-voitures-hybrides-au-japon-connaissent-des-succes-divers\/"},"modified":"2012-07-12T12:10:35","modified_gmt":"2012-07-12T12:10:35","slug":"les-ventes-de-voitures-hybrides-au-japon-connaissent-des-succes-divers","status":"publish","type":"post","link":"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/2010\/03\/04\/les-ventes-de-voitures-hybrides-au-japon-connaissent-des-succes-divers\/","title":{"rendered":"Les ventes de voitures hybrides au Japon connaissent des succ\u00e8s divers"},"content":{"rendered":"<p>&#160;Il est int\u00e9ressant de comparer les succ\u00e8s divergents des deux mod\u00e8les leaders de voitures hybrides au Japon : la Prius de Toyota et l&#039;Insight de Honda. Pour de m\u00eames conditions \u00e9conomiques et d&#039;aides gouvernementales similaires, les succ\u00e8s commerciaux des deux mod\u00e8les sont largement divergents. Alors que le mod\u00e8le Prius de Toyota caracole \u00e0 la premi\u00e8re place des ventes japonaises depuis son premier mois de commercialisation en Mai 2009, le mod\u00e8le Insight de Honda fugacement N\u00b01 japonais au mois d&#039;Avril 2009 se retrouve \u00e0 la 22\u00e8me place des ventes japonaises en F\u00e9vrier 2010 avec 3500 exemplaires. Ces sorts divergents de deux mod\u00e8les peu diff\u00e9rents sur le papier, l&#039;Insight ayant \u00e9t\u00e9 con\u00e7ue pour optimiser les marges, la Prius pour optimiser les performances, montrent l&#039;importance du positionnement marketing de chacun des mod\u00e8les. Le client japonais ach\u00e8te la performance et l&#039;image de haute technologie. Il semble peu attir\u00e9 par l&#039;hybride \u00e0 petit prix.<\/p>\n<p><a href=\"http:\/\/blogs.thesocialmedia.com\/leblogenergie\/files\/2012\/07\/6a00d83451b18369e201310f5ff198970c-pi.jpg\"><img decoding=\"async\" alt=\"Hybrides-japon-2010-02\" class=\"asset asset-image at-xid-6a00d83451b18369e201310f5ff198970c \" src=\"http:\/\/blogs.thesocialmedia.com\/leblogenergie\/files\/2012\/07\/6a00d83451b18369e201310f5ff198970c-450wi.jpg\" \/><\/a> <\/p>\n<p>&#160;Honda va peut-\u00eatre pouvoir se consoler avec son nouveau mod\u00e8le CRZ hybride mod\u00e8le sportif qui vient d&#039;\u00eatre commercialis\u00e9 et dont il compte livrer 1000 exemplaires par mois au Japon.<\/p>\n<p><a href=\"http:\/\/www.jada.or.jp\/contents\/data\/ranking\/index.php\" target=\"_blank\" title=\"JADA\">CONSULTER<\/a> les statistiques nippones<\/p>\n<p>Le 4 Mars 2010<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#160;Il est int\u00e9ressant de comparer les succ\u00e8s divergents des deux mod\u00e8les leaders de voitures hybrides au Japon : la Prius de Toyota et l&#039;Insight de Honda. Pour de m\u00eames conditions \u00e9conomiques et d&#039;aides gouvernementales similaires, les succ\u00e8s commerciaux des deux mod\u00e8les sont largement divergents. Alors que le mod\u00e8le Prius de Toyota caracole \u00e0 la premi\u00e8re [&hellip;]<\/p>\n","protected":false},"author":341,"featured_media":21768,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"class_list":["post-448","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-vehicules-ecologiques"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Les ventes de voitures hybrides au Japon connaissent des succ\u00e8s divers - leblogenergie.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/2010\/03\/04\/les-ventes-de-voitures-hybrides-au-japon-connaissent-des-succes-divers\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Les ventes de voitures hybrides au Japon connaissent des succ\u00e8s divers - leblogenergie.com\" \/>\n<meta name=\"twitter:description\" content=\"&#160;Il est int\u00e9ressant de comparer les succ\u00e8s divergents des deux mod\u00e8les leaders de voitures hybrides au Japon : la Prius de Toyota et l&#039;Insight de Honda. Pour de m\u00eames conditions \u00e9conomiques et d&#039;aides gouvernementales similaires, les succ\u00e8s commerciaux des deux mod\u00e8les sont largement divergents. Alors que le mod\u00e8le Prius de Toyota caracole \u00e0 la premi\u00e8re [&hellip;]\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/files\/2012\/07\/6a00d83451b18369e201310f5ff198970c-450wi.jpg\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Raymond Bonnaterre\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/2010\/03\/04\/les-ventes-de-voitures-hybrides-au-japon-connaissent-des-succes-divers\/\",\"url\":\"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/2010\/03\/04\/les-ventes-de-voitures-hybrides-au-japon-connaissent-des-succes-divers\/\",\"name\":\"Les ventes de voitures hybrides au Japon connaissent des succ\u00e8s divers - leblogenergie.com\",\"isPartOf\":{\"@id\":\"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/2010\/03\/04\/les-ventes-de-voitures-hybrides-au-japon-connaissent-des-succes-divers\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/2010\/03\/04\/les-ventes-de-voitures-hybrides-au-japon-connaissent-des-succes-divers\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/files\/2012\/07\/6a00d83451b18369e201310f5ff198970c-450wi.jpg\",\"datePublished\":\"2010-03-04T13:44:33+00:00\",\"dateModified\":\"2012-07-12T12:10:35+00:00\",\"author\":{\"@id\":\"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/#\/schema\/person\/debca67b8b93370360bdbd19ceb00794\"},\"breadcrumb\":{\"@id\":\"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/2010\/03\/04\/les-ventes-de-voitures-hybrides-au-japon-connaissent-des-succes-divers\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/2010\/03\/04\/les-ventes-de-voitures-hybrides-au-japon-connaissent-des-succes-divers\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/2010\/03\/04\/les-ventes-de-voitures-hybrides-au-japon-connaissent-des-succes-divers\/#primaryimage\",\"url\":\"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/files\/2012\/07\/6a00d83451b18369e201310f5ff198970c-450wi.jpg\",\"contentUrl\":\"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/files\/2012\/07\/6a00d83451b18369e201310f5ff198970c-450wi.jpg\",\"width\":\"450\",\"height\":\"334\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/2010\/03\/04\/les-ventes-de-voitures-hybrides-au-japon-connaissent-des-succes-divers\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Les ventes de voitures hybrides au Japon connaissent des succ\u00e8s divers\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/#website\",\"url\":\"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/\",\"name\":\"leblogenergie\",\"description\":\"Just another The Social Media Group Network site\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/#\/schema\/person\/debca67b8b93370360bdbd19ceb00794\",\"name\":\"Raymond Bonnaterre\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/4c04f9e9aab7489452c52f805e42fbd3?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/4c04f9e9aab7489452c52f805e42fbd3?s=96&d=mm&r=g\",\"caption\":\"Raymond Bonnaterre\"},\"url\":\"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/author\/raymond-bonnaterre\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Les ventes de voitures hybrides au Japon connaissent des succ\u00e8s divers - leblogenergie.com","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/2010\/03\/04\/les-ventes-de-voitures-hybrides-au-japon-connaissent-des-succes-divers\/","twitter_card":"summary_large_image","twitter_title":"Les ventes de voitures hybrides au Japon connaissent des succ\u00e8s divers - leblogenergie.com","twitter_description":"&#160;Il est int\u00e9ressant de comparer les succ\u00e8s divergents des deux mod\u00e8les leaders de voitures hybrides au Japon : la Prius de Toyota et l&#039;Insight de Honda. Pour de m\u00eames conditions \u00e9conomiques et d&#039;aides gouvernementales similaires, les succ\u00e8s commerciaux des deux mod\u00e8les sont largement divergents. Alors que le mod\u00e8le Prius de Toyota caracole \u00e0 la premi\u00e8re [&hellip;]","twitter_image":"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/files\/2012\/07\/6a00d83451b18369e201310f5ff198970c-450wi.jpg","twitter_misc":{"\u00c9crit par":"Raymond Bonnaterre","Dur\u00e9e de lecture estim\u00e9e":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/2010\/03\/04\/les-ventes-de-voitures-hybrides-au-japon-connaissent-des-succes-divers\/","url":"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/2010\/03\/04\/les-ventes-de-voitures-hybrides-au-japon-connaissent-des-succes-divers\/","name":"Les ventes de voitures hybrides au Japon connaissent des succ\u00e8s divers - leblogenergie.com","isPartOf":{"@id":"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/#website"},"primaryImageOfPage":{"@id":"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/2010\/03\/04\/les-ventes-de-voitures-hybrides-au-japon-connaissent-des-succes-divers\/#primaryimage"},"image":{"@id":"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/2010\/03\/04\/les-ventes-de-voitures-hybrides-au-japon-connaissent-des-succes-divers\/#primaryimage"},"thumbnailUrl":"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/files\/2012\/07\/6a00d83451b18369e201310f5ff198970c-450wi.jpg","datePublished":"2010-03-04T13:44:33+00:00","dateModified":"2012-07-12T12:10:35+00:00","author":{"@id":"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/#\/schema\/person\/debca67b8b93370360bdbd19ceb00794"},"breadcrumb":{"@id":"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/2010\/03\/04\/les-ventes-de-voitures-hybrides-au-japon-connaissent-des-succes-divers\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blogs.thesocialmedia.com\/leblogenergie\/2010\/03\/04\/les-ventes-de-voitures-hybrides-au-japon-connaissent-des-succes-divers\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/2010\/03\/04\/les-ventes-de-voitures-hybrides-au-japon-connaissent-des-succes-divers\/#primaryimage","url":"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/files\/2012\/07\/6a00d83451b18369e201310f5ff198970c-450wi.jpg","contentUrl":"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/files\/2012\/07\/6a00d83451b18369e201310f5ff198970c-450wi.jpg","width":"450","height":"334"},{"@type":"BreadcrumbList","@id":"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/2010\/03\/04\/les-ventes-de-voitures-hybrides-au-japon-connaissent-des-succes-divers\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/"},{"@type":"ListItem","position":2,"name":"Les ventes de voitures hybrides au Japon connaissent des succ\u00e8s divers"}]},{"@type":"WebSite","@id":"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/#website","url":"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/","name":"leblogenergie","description":"Just another The Social Media Group Network site","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Person","@id":"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/#\/schema\/person\/debca67b8b93370360bdbd19ceb00794","name":"Raymond Bonnaterre","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/4c04f9e9aab7489452c52f805e42fbd3?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/4c04f9e9aab7489452c52f805e42fbd3?s=96&d=mm&r=g","caption":"Raymond Bonnaterre"},"url":"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/author\/raymond-bonnaterre\/"}]}},"_links":{"self":[{"href":"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/wp-json\/wp\/v2\/posts\/448","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/wp-json\/wp\/v2\/users\/341"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/wp-json\/wp\/v2\/comments?post=448"}],"version-history":[{"count":1,"href":"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/wp-json\/wp\/v2\/posts\/448\/revisions"}],"predecessor-version":[{"id":21770,"href":"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/wp-json\/wp\/v2\/posts\/448\/revisions\/21770"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/wp-json\/wp\/v2\/media\/21768"}],"wp:attachment":[{"href":"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/wp-json\/wp\/v2\/media?parent=448"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/wp-json\/wp\/v2\/categories?post=448"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/wp-json\/wp\/v2\/tags?post=448"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}