{"id":458,"date":"2010-02-25T17:17:40","date_gmt":"2010-02-25T17:17:40","guid":{"rendered":"http:\/\/blogs.thesocialmedia.com\/leblogenergie\/2010\/02\/25\/qcells-une-entreprise-du-photovoltaique-allemand-qui-abandonne-pas-mal-de-ses-illusions\/"},"modified":"2012-07-12T12:09:49","modified_gmt":"2012-07-12T12:09:49","slug":"qcells-une-entreprise-du-photovoltaique-allemand-qui-abandonne-pas-mal-de-ses-illusions","status":"publish","type":"post","link":"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/2010\/02\/25\/qcells-une-entreprise-du-photovoltaique-allemand-qui-abandonne-pas-mal-de-ses-illusions\/","title":{"rendered":"Q-Cells une entreprise du photovolta\u00efque allemand qui abandonne pas mal de ses illusions"},"content":{"rendered":"<p>La politique industrielle tous azimuts, aux travers de multiples filiales, du leader allemand du photovolta\u00efque, Q-Cells, pr\u00e9sentait jusqu&#039;en 2008 des signes inqui\u00e9tants d&#039;absence d&#039;axe strat\u00e9gique clair. Depuis la crise de surproduction mondiale et d&#039;effondrement des prix est pass\u00e9e par l\u00e0, obligeant l&#039;acteur allemand \u00e0 revenir \u00e0 des conceptions plus raisonnables dans sa politique produit et industrielle. Il aura commercialis\u00e9 en 2009 en cellules et modules divers <strong><span>551 MW<\/span><\/strong> qui sont \u00e0 comparer aux 574 MW livr\u00e9s en 2008. Ces volumes ont conduit \u00e0 un chiffre d&#039;affaire total de <strong><span>801 Meuros<\/span><\/strong> <strong><span>(1,45 euro\/Watt)<\/span><\/strong> venant de 1251 Meuros (2,18 euros\/Watt) en 2008. Formidable effet de ciseau avec une baisse des volumes associ\u00e9e \u00e0 une forte baisse des prix de ventes (50 \u00e0 55% pour les cellules, 305 \u00e0 50% pour les modules affirme l&#039;industriel). C&#039;est la dure r\u00e9alit\u00e9 d&#039;un marchand de composants qui passe en quelques mois d&#039;un march\u00e9 florissant et en croissance, \u00e0 la guerre des tarifs et des parts de march\u00e9s en face de redoutables concurrents chinois.<\/p>\n<p><a href=\"http:\/\/blogs.thesocialmedia.com\/leblogenergie\/files\/2012\/07\/6a00d83451b18369e20120a8d2f677970b-pi.jpg\"><img decoding=\"async\" alt=\"Q-Cells-2009-2010\" class=\"asset asset-image at-xid-6a00d83451b18369e20120a8d2f677970b \" src=\"http:\/\/blogs.thesocialmedia.com\/leblogenergie\/files\/2012\/07\/6a00d83451b18369e20120a8d2f677970b-450wi.jpg\" \/><\/a> <\/p>\n<p>Pour r\u00e9agir, Q-Cells est en train d&#039;axer sa politique industrielle sur la production des modules \u00e0 base de Silicium en Malaisie et sur le d\u00e9veloppement dans sa filiale germano-su\u00e9doise Solibro, de sa technologie CIGS en couches minces, beaucoup plus adapt\u00e9e aux conditions \u00e9conomiques europ\u00e9ennes. Cette focalisation sur deux principales gammes de produits va conduire Q-Cells \u00e0 disposer d&#039;une capacit\u00e9 de production de 1235 MW en 2010 (FIG.). Avec une telle capacit\u00e9 de production, au plus du double de la r\u00e9alisation en 2009, il ne va pas \u00eatre \u00e9vident pour cet industriel de charger correctement ses diverses usines, tout au moins \u00e0 court terme.<\/p>\n<p><a href=\"http:\/\/www.q-cells.com\/medien\/ir\/praesentationen\/2010\/preliminary_figures_2009.pdf\" target=\"_blank\" title=\"Q-Cells\">CONSULTER<\/a> la pr\u00e9sentation de Q-Cells pour entrer dans les donn\u00e9es \u00e9conomiques d\u00e9taill\u00e9es.<\/p>\n<p>Le 25 F\u00e9vrier 2010<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La politique industrielle tous azimuts, aux travers de multiples filiales, du leader allemand du photovolta\u00efque, Q-Cells, pr\u00e9sentait jusqu&#039;en 2008 des signes inqui\u00e9tants d&#039;absence d&#039;axe strat\u00e9gique clair. Depuis la crise de surproduction mondiale et d&#039;effondrement des prix est pass\u00e9e par l\u00e0, obligeant l&#039;acteur allemand \u00e0 revenir \u00e0 des conceptions plus raisonnables dans sa politique produit et [&hellip;]<\/p>\n","protected":false},"author":341,"featured_media":21737,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-458","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Q-Cells une entreprise du photovolta\u00efque allemand qui abandonne pas mal de ses illusions - leblogenergie.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/2010\/02\/25\/qcells-une-entreprise-du-photovoltaique-allemand-qui-abandonne-pas-mal-de-ses-illusions\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Q-Cells une entreprise du photovolta\u00efque allemand qui abandonne pas mal de ses illusions - leblogenergie.com\" \/>\n<meta name=\"twitter:description\" content=\"La politique industrielle tous azimuts, aux travers de multiples filiales, du leader allemand du photovolta\u00efque, Q-Cells, pr\u00e9sentait jusqu&#039;en 2008 des signes inqui\u00e9tants d&#039;absence d&#039;axe strat\u00e9gique clair. 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