{"id":496,"date":"2010-02-01T11:03:58","date_gmt":"2010-02-01T11:03:58","guid":{"rendered":"http:\/\/blogs.thesocialmedia.com\/leblogenergie\/2010\/02\/01\/vers-un-possible-tassement-des-ventes-de-4x4-urbains-aux-etatsunis\/"},"modified":"2012-07-12T12:07:09","modified_gmt":"2012-07-12T12:07:09","slug":"vers-un-possible-tassement-des-ventes-de-4x4-urbains-aux-etatsunis","status":"publish","type":"post","link":"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/2010\/02\/01\/vers-un-possible-tassement-des-ventes-de-4x4-urbains-aux-etatsunis\/","title":{"rendered":"Vers un possible tassement des ventes de 4X4 urbains aux Etats-Unis"},"content":{"rendered":"<p>&#160;Les Etats-Unis forment un grand pays agricole riche et dynamique. Sa population souvent tr\u00e8s attach\u00e9e \u00e0 ses grands espaces, prend souvent plaisir \u00e0 se retrouver dans un cadre rural au volant d&#039;un 4X4 ou d&#039;un pick-up. Le mythe du cow-boy est encore vivant, mais le cheval inconfortable a \u00e9t\u00e9 mis au rancard. Ce sentiment profond\u00e9ment partag\u00e9 a donn\u00e9 l&#039;opportunit\u00e9 aux \u00e9quipes Marketing des constructeurs am\u00e9ricains et japonais de v\u00e9hicules de lancer la mode du 4X4 urbain dans les ann\u00e9es quatre-vingt dix, depuis largement diffus\u00e9e dans la plupart des pays du monde. Bien s\u00fbr, ce mouvement qui a connu son apog\u00e9e en 2004 et 2005 aux Etats-Unis avec plus de 9,7 millions d&#039;exemplaires vendus (FIG., courbe bleue) s&#039;est heurt\u00e9 de plein fouet avec la hausse des prix des carburants, ce qui a entra\u00een\u00e9 la baisse des ventes de ces produits d\u00e9s les ann\u00e9es 2006 et 2007, alors que les ventes de limousines restaient relativement stables (courbe rouge). Par la suite, la crise financi\u00e8re puis \u00e9conomique a r\u00e9v\u00e9l\u00e9 l&#039;inad\u00e9quation de cette offre obs\u00e9quieuse par rapport \u00e0 une demande plus orient\u00e9e vers une ma\u00eetrise des co\u00fbts du transport routier. 2009 finit l&#039;ann\u00e9e avec des ventes de &quot;trucks&quot; de 5,15 millions d&#039;exemplaires pour des commercialisations de limousines qui ont repris le leadership, perdu en 1999, avec 5,46 millions d&#039;exemplaires.<\/p>\n<p><a href=\"http:\/\/blogs.thesocialmedia.com\/leblogenergie\/files\/2012\/07\/6a00d83451b18369e20128773d4f1b970c-pi.jpg\"><img decoding=\"async\" alt=\"Ventes-US-1979-2009\" class=\"asset asset-image at-xid-6a00d83451b18369e20128773d4f1b970c \" src=\"http:\/\/blogs.thesocialmedia.com\/leblogenergie\/files\/2012\/07\/6a00d83451b18369e20128773d4f1b970c-450wi.jpg\" \/><\/a> <\/p>\n<p>&#160;L&#039;avenir du 4X4 am\u00e9ricain va d\u00e9pendre pour une large part de la politique marketing des grands groupes. La client\u00e8le rurale pour des questions professionnelles continuera \u00e0 acheter ce type de v\u00e9hicule. Il est possible historiquement d&#039;\u00e9valuer ce march\u00e9 autour des 3 \u00e0 4 millions d&#039;exemplaires des ann\u00e9es quatre-vingts. L&#039;introduction de la technologie hybride va permettre de faire l&#039;\u00e9conomie de quelques litres d&#039;essence aux cent miles, enfin la technologie hybride rechargeable permettra de produire quelques dizaines de milliers de v\u00e9hicules de tr\u00e8s haut de gamme. <\/p>\n<p>&#160;Le futur de ce march\u00e9s am\u00e9ricain des v\u00e9hicules lourds (&gt;2,1 tonnes en moyenne) peut donc \u00eatre estim\u00e9 autour des 5 \u00e0 6 millions d&#039;exemplaires pour les ann\u00e9es \u00e0 venir. Un compromis entre 4X4 et limousine pour un v\u00e9hicule urbain plus l\u00e9ger utilisant les plastiques arm\u00e9s et les mat\u00e9riaux composites, pr\u00e9sentant un coefficient de p\u00e9n\u00e9tration dans l&#039;air acceptable et \u00e9quip\u00e9 de la technologie hybride demeure \u00e0 inventer. Ce serait alors le principal concurrent du traditionnel 4X4 qui tire vers le haut la consommation moyenne du parc automobile am\u00e9ricain \u00e0 des niveaux d&#039;un autre temps (11 litres aux cent km en moyenne en 2009 pour une masse moyenne de 1,9 tonnes, nous dit l&#039;EPA!).<\/p>\n<p><a href=\"http:\/\/www.leblogenergie.com\/2009\/11\/unrapport-souligne-une-timide-r%C3%A9duction-des-consommations-moyennes-des-v%C3%A9hicules-am%C3%A9ricains.html\" title=\"EPA\">LIRE<\/a> les consommations de carburants du parc automobile US publi\u00e9 par l&#039;EPA.<\/p>\n<p>Le 1er F\u00e9vrier 2010.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#160;Les Etats-Unis forment un grand pays agricole riche et dynamique. Sa population souvent tr\u00e8s attach\u00e9e \u00e0 ses grands espaces, prend souvent plaisir \u00e0 se retrouver dans un cadre rural au volant d&#039;un 4X4 ou d&#039;un pick-up. Le mythe du cow-boy est encore vivant, mais le cheval inconfortable a \u00e9t\u00e9 mis au rancard. Ce sentiment profond\u00e9ment [&hellip;]<\/p>\n","protected":false},"author":341,"featured_media":21615,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-496","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Vers un possible tassement des ventes de 4X4 urbains aux Etats-Unis - leblogenergie.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/2010\/02\/01\/vers-un-possible-tassement-des-ventes-de-4x4-urbains-aux-etatsunis\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Vers un possible tassement des ventes de 4X4 urbains aux Etats-Unis - leblogenergie.com\" \/>\n<meta name=\"twitter:description\" content=\"&#160;Les Etats-Unis forment un grand pays agricole riche et dynamique. Sa population souvent tr\u00e8s attach\u00e9e \u00e0 ses grands espaces, prend souvent plaisir \u00e0 se retrouver dans un cadre rural au volant d&#039;un 4X4 ou d&#039;un pick-up. Le mythe du cow-boy est encore vivant, mais le cheval inconfortable a \u00e9t\u00e9 mis au rancard. 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