{"id":545,"date":"2009-12-27T06:31:51","date_gmt":"2009-12-27T06:31:51","guid":{"rendered":"http:\/\/blogs.thesocialmedia.com\/leblogenergie\/2009\/12\/27\/dans-le-cadre-dune-strategie-agressive-panasonic-annonce-longtemps-a-lavance-de-nouveaux-produits-li\/"},"modified":"2012-07-12T12:03:52","modified_gmt":"2012-07-12T12:03:52","slug":"dans-le-cadre-dune-strategie-agressive-panasonic-annonce-longtemps-a-lavance-de-nouveaux-produits-li","status":"publish","type":"post","link":"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/2009\/12\/27\/dans-le-cadre-dune-strategie-agressive-panasonic-annonce-longtemps-a-lavance-de-nouveaux-produits-li\/","title":{"rendered":"Dans le cadre d&rsquo;une strat\u00e9gie agressive, Panasonic annonce longtemps \u00e0 l&rsquo;avance de nouveaux produits Li-Ion"},"content":{"rendered":"<p>&#160;Une des strat\u00e9gies gagnantes dans l&#039;industrie des composants s&#039;adressant aux march\u00e9s OEM, est de conserver une avance technique importante vis \u00e0 vis de ses concurrents afin de pouvoir imposer ses prix sur la partie haut de gamme (&quot;Premium&quot;) du March\u00e9. Cela suppose des politiques de R&amp;D et industrielle tr\u00e8s agressives, relay\u00e9es par des annonces marketing ventant r\u00e9guli\u00e8rement les progr\u00e8s \u00e0 venir. Tout le monde a compris maintenant la strat\u00e9gie du &quot;Intel Inside&quot; formidable image de progr\u00e8s continu et de performances croissantes, qui d\u00e9termine pour une bonne part le geste d&#039;achat final. La politique de Panasonic dans le domaine des accumulateurs Li-Ion s&#039;inspire de cette d\u00e9marche. Pour lutter contre la concurrence \u00e0 vil prix chinoise, le constructeur japonais doit r\u00e9guli\u00e8rement apporter des am\u00e9liorations techniques d\u00e9marquant vers le haut ses produits. Apr\u00e8s avoir annonc\u00e9 r\u00e9cemment la commercialisation d&#039;un accumulateur 18650 de 3,1 Ah (<a href=\"http:\/\/blogs.thesocialmedia.com\/leblogenergie\/files\/2012\/07\/panasonic-presente-un-accumulateur-liion-de-forte-capacite-pour-les-applications-portables.html_.png\" title=\"Panasonic 18650\">LIRE<\/a>), voila Panasonic qui annonce pour le printemps 2012 un accumulateur au LiNiO2 am\u00e9lior\u00e9 de 3,4 Ah. Et pour faire bonne mesure le Groupe japonais n&#039;h\u00e9site pas \u00e0 annoncer un produit de 4 Ah pour le printemps 2013 qui contiendrait une <span style=\"text-decoration: underline\">\u00e9lectrode n\u00e9gative \u00e0 base de silicium<\/span>, rempla\u00e7ant le carbone comme mat\u00e9riau d&#039;insertion du Lithium (TAB.). Ce produit malgr\u00e9 une tension de d\u00e9charge l\u00e9g\u00e8rement d\u00e9grad\u00e9e pr\u00e9senterait, avec une tension de charge maintenue \u00e0 4,2V, une \u00e9nergie volumique de 800 Wh\/litre, ce qui devrait permettre d&#039;atteindre les 650 Wh\/litre en batterie.<\/p>\n<p><a href=\"http:\/\/clabedan.typepad.com\/.a\/6a00d83451b18369e201287683ca82970c-pi\"><\/a><a href=\"http:\/\/clabedan.typepad.com\/.a\/6a00d83451b18369e20120a780f6bd970b-pi\"><\/a> <\/p>\n<p><a href=\"http:\/\/clabedan.typepad.com\/.a\/6a00d83451b18369e201287683d2c4970c-pi\"><img decoding=\"async\" alt=\"Panasoic-18650-2009-12\" class=\"asset asset-image at-xid-6a00d83451b18369e201287683d2c4970c \" src=\"http:\/\/blogs.thesocialmedia.com\/leblogenergie\/files\/2012\/07\/6a00d83451b18369e201287683d2c4970c-450wi.jpg\" \/><\/a> <\/p>\n<p>Le fait que Panasonic annonce ces produits signifie qu&#039;ils ont d\u00e9j\u00e0 \u00e9t\u00e9 au moins test\u00e9s et valid\u00e9s sous forme de maquettes. L&#039;industrialisation de masse qui suppose la mise \u00e0 disposition en larges quantit\u00e9s de nouveaux mat\u00e9riaux par les sous-traitants peut expliquer les d\u00e9lais de deux ans et trois ans annonc\u00e9s.<\/p>\n<p><a href=\"http:\/\/panasonic.co.jp\/corp\/news\/official.data\/data.dir\/jn091225-1\/jn091225-1.html\" target=\"_blank\" title=\"Panasonic 18650 au Silicium\">VOIR<\/a> l&#039;annonce de Panasonic qui compare les deux nouveaux produits au 18650 classique de 2,9Ah<br \/>&#160;&#160;<br \/>&#160;&#160;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#160;Une des strat\u00e9gies gagnantes dans l&#039;industrie des composants s&#039;adressant aux march\u00e9s OEM, est de conserver une avance technique importante vis \u00e0 vis de ses concurrents afin de pouvoir imposer ses prix sur la partie haut de gamme (&quot;Premium&quot;) du March\u00e9. Cela suppose des politiques de R&amp;D et industrielle tr\u00e8s agressives, relay\u00e9es par des annonces marketing [&hellip;]<\/p>\n","protected":false},"author":341,"featured_media":21448,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[133,131,132],"class_list":["post-545","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites","tag-133","tag-panasonic","tag-silicon-anode"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Dans le cadre d&#039;une strat\u00e9gie agressive, Panasonic annonce longtemps \u00e0 l&#039;avance de nouveaux produits Li-Ion - leblogenergie.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/2009\/12\/27\/dans-le-cadre-dune-strategie-agressive-panasonic-annonce-longtemps-a-lavance-de-nouveaux-produits-li\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Dans le cadre d&#039;une strat\u00e9gie agressive, Panasonic annonce longtemps \u00e0 l&#039;avance de nouveaux produits Li-Ion - leblogenergie.com\" \/>\n<meta name=\"twitter:description\" content=\"&#160;Une des strat\u00e9gies gagnantes dans l&#039;industrie des composants s&#039;adressant aux march\u00e9s OEM, est de conserver une avance technique importante vis \u00e0 vis de ses concurrents afin de pouvoir imposer ses prix sur la partie haut de gamme (&quot;Premium&quot;) du March\u00e9. Cela suppose des politiques de R&amp;D et industrielle tr\u00e8s agressives, relay\u00e9es par des annonces marketing [&hellip;]\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/files\/2012\/07\/6a00d83451b18369e201287683d2c4970c-450wi.jpg\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Raymond Bonnaterre\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/2009\/12\/27\/dans-le-cadre-dune-strategie-agressive-panasonic-annonce-longtemps-a-lavance-de-nouveaux-produits-li\/\",\"url\":\"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/2009\/12\/27\/dans-le-cadre-dune-strategie-agressive-panasonic-annonce-longtemps-a-lavance-de-nouveaux-produits-li\/\",\"name\":\"Dans le cadre d'une strat\u00e9gie agressive, Panasonic annonce longtemps \u00e0 l'avance de nouveaux produits Li-Ion - leblogenergie.com\",\"isPartOf\":{\"@id\":\"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/2009\/12\/27\/dans-le-cadre-dune-strategie-agressive-panasonic-annonce-longtemps-a-lavance-de-nouveaux-produits-li\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/2009\/12\/27\/dans-le-cadre-dune-strategie-agressive-panasonic-annonce-longtemps-a-lavance-de-nouveaux-produits-li\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/files\/2012\/07\/6a00d83451b18369e201287683d2c4970c-450wi.jpg\",\"datePublished\":\"2009-12-27T06:31:51+00:00\",\"dateModified\":\"2012-07-12T12:03:52+00:00\",\"author\":{\"@id\":\"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/#\/schema\/person\/debca67b8b93370360bdbd19ceb00794\"},\"breadcrumb\":{\"@id\":\"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/2009\/12\/27\/dans-le-cadre-dune-strategie-agressive-panasonic-annonce-longtemps-a-lavance-de-nouveaux-produits-li\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/2009\/12\/27\/dans-le-cadre-dune-strategie-agressive-panasonic-annonce-longtemps-a-lavance-de-nouveaux-produits-li\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/2009\/12\/27\/dans-le-cadre-dune-strategie-agressive-panasonic-annonce-longtemps-a-lavance-de-nouveaux-produits-li\/#primaryimage\",\"url\":\"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/files\/2012\/07\/6a00d83451b18369e201287683d2c4970c-450wi.jpg\",\"contentUrl\":\"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/files\/2012\/07\/6a00d83451b18369e201287683d2c4970c-450wi.jpg\",\"width\":\"450\",\"height\":\"271\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/2009\/12\/27\/dans-le-cadre-dune-strategie-agressive-panasonic-annonce-longtemps-a-lavance-de-nouveaux-produits-li\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Dans le cadre d&rsquo;une strat\u00e9gie agressive, Panasonic annonce longtemps \u00e0 l&rsquo;avance de nouveaux produits Li-Ion\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/#website\",\"url\":\"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/\",\"name\":\"leblogenergie\",\"description\":\"Just another The Social Media Group Network site\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/#\/schema\/person\/debca67b8b93370360bdbd19ceb00794\",\"name\":\"Raymond Bonnaterre\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/4c04f9e9aab7489452c52f805e42fbd3?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/4c04f9e9aab7489452c52f805e42fbd3?s=96&d=mm&r=g\",\"caption\":\"Raymond Bonnaterre\"},\"url\":\"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/author\/raymond-bonnaterre\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Dans le cadre d'une strat\u00e9gie agressive, Panasonic annonce longtemps \u00e0 l'avance de nouveaux produits Li-Ion - leblogenergie.com","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/2009\/12\/27\/dans-le-cadre-dune-strategie-agressive-panasonic-annonce-longtemps-a-lavance-de-nouveaux-produits-li\/","twitter_card":"summary_large_image","twitter_title":"Dans le cadre d'une strat\u00e9gie agressive, Panasonic annonce longtemps \u00e0 l'avance de nouveaux produits Li-Ion - leblogenergie.com","twitter_description":"&#160;Une des strat\u00e9gies gagnantes dans l&#039;industrie des composants s&#039;adressant aux march\u00e9s OEM, est de conserver une avance technique importante vis \u00e0 vis de ses concurrents afin de pouvoir imposer ses prix sur la partie haut de gamme (&quot;Premium&quot;) du March\u00e9. Cela suppose des politiques de R&amp;D et industrielle tr\u00e8s agressives, relay\u00e9es par des annonces marketing [&hellip;]","twitter_image":"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/files\/2012\/07\/6a00d83451b18369e201287683d2c4970c-450wi.jpg","twitter_misc":{"\u00c9crit par":"Raymond Bonnaterre","Dur\u00e9e de lecture estim\u00e9e":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/2009\/12\/27\/dans-le-cadre-dune-strategie-agressive-panasonic-annonce-longtemps-a-lavance-de-nouveaux-produits-li\/","url":"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/2009\/12\/27\/dans-le-cadre-dune-strategie-agressive-panasonic-annonce-longtemps-a-lavance-de-nouveaux-produits-li\/","name":"Dans le cadre d'une strat\u00e9gie agressive, Panasonic annonce longtemps \u00e0 l'avance de nouveaux produits Li-Ion - leblogenergie.com","isPartOf":{"@id":"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/#website"},"primaryImageOfPage":{"@id":"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/2009\/12\/27\/dans-le-cadre-dune-strategie-agressive-panasonic-annonce-longtemps-a-lavance-de-nouveaux-produits-li\/#primaryimage"},"image":{"@id":"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/2009\/12\/27\/dans-le-cadre-dune-strategie-agressive-panasonic-annonce-longtemps-a-lavance-de-nouveaux-produits-li\/#primaryimage"},"thumbnailUrl":"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/files\/2012\/07\/6a00d83451b18369e201287683d2c4970c-450wi.jpg","datePublished":"2009-12-27T06:31:51+00:00","dateModified":"2012-07-12T12:03:52+00:00","author":{"@id":"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/#\/schema\/person\/debca67b8b93370360bdbd19ceb00794"},"breadcrumb":{"@id":"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/2009\/12\/27\/dans-le-cadre-dune-strategie-agressive-panasonic-annonce-longtemps-a-lavance-de-nouveaux-produits-li\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blogs.thesocialmedia.com\/leblogenergie\/2009\/12\/27\/dans-le-cadre-dune-strategie-agressive-panasonic-annonce-longtemps-a-lavance-de-nouveaux-produits-li\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/2009\/12\/27\/dans-le-cadre-dune-strategie-agressive-panasonic-annonce-longtemps-a-lavance-de-nouveaux-produits-li\/#primaryimage","url":"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/files\/2012\/07\/6a00d83451b18369e201287683d2c4970c-450wi.jpg","contentUrl":"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/files\/2012\/07\/6a00d83451b18369e201287683d2c4970c-450wi.jpg","width":"450","height":"271"},{"@type":"BreadcrumbList","@id":"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/2009\/12\/27\/dans-le-cadre-dune-strategie-agressive-panasonic-annonce-longtemps-a-lavance-de-nouveaux-produits-li\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/"},{"@type":"ListItem","position":2,"name":"Dans le cadre d&rsquo;une strat\u00e9gie agressive, Panasonic annonce longtemps \u00e0 l&rsquo;avance de nouveaux produits Li-Ion"}]},{"@type":"WebSite","@id":"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/#website","url":"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/","name":"leblogenergie","description":"Just another The Social Media Group Network site","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Person","@id":"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/#\/schema\/person\/debca67b8b93370360bdbd19ceb00794","name":"Raymond Bonnaterre","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/4c04f9e9aab7489452c52f805e42fbd3?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/4c04f9e9aab7489452c52f805e42fbd3?s=96&d=mm&r=g","caption":"Raymond Bonnaterre"},"url":"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/author\/raymond-bonnaterre\/"}]}},"_links":{"self":[{"href":"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/wp-json\/wp\/v2\/posts\/545","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/wp-json\/wp\/v2\/users\/341"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/wp-json\/wp\/v2\/comments?post=545"}],"version-history":[{"count":2,"href":"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/wp-json\/wp\/v2\/posts\/545\/revisions"}],"predecessor-version":[{"id":21449,"href":"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/wp-json\/wp\/v2\/posts\/545\/revisions\/21449"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/wp-json\/wp\/v2\/media\/21448"}],"wp:attachment":[{"href":"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/wp-json\/wp\/v2\/media?parent=545"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/wp-json\/wp\/v2\/categories?post=545"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/wp-json\/wp\/v2\/tags?post=545"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}