{"id":662,"date":"2009-10-07T10:54:28","date_gmt":"2009-10-07T10:54:28","guid":{"rendered":"http:\/\/blogs.thesocialmedia.com\/leblogenergie\/2009\/10\/07\/toyota-va-presenter-sa-petite-citadine-electrique-au-salon-de-tokyo\/"},"modified":"2012-07-12T11:54:34","modified_gmt":"2012-07-12T11:54:34","slug":"toyota-va-presenter-sa-petite-citadine-electrique-au-salon-de-tokyo","status":"publish","type":"post","link":"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/2009\/10\/07\/toyota-va-presenter-sa-petite-citadine-electrique-au-salon-de-tokyo\/","title":{"rendered":"Toyota va pr\u00e9senter sa petite citadine \u00e9lectrique au Salon de Tokyo"},"content":{"rendered":"<p>&#160;Les Fran\u00e7ais consid\u00e8rent que la prime de 5000 euros pour l&#039;achat des premiers cent mille v\u00e9hicules \u00e9lectriques, annonc\u00e9e par notre ami J.L.Borloo, est un gadget. Cette r\u00e9ponse montre combien nos contemporains connaissent JLB mais sous-estiment la r\u00e9volution en cours des modes de transports. R\u00e9volution tranquille certes, \u00e9voluant au gr\u00e9 des technologies et des \u00e9volutions mentales des consommateurs, mais inscrite dans la nouvelle approche marketing des constructeurs automobiles et dans leur politique de nouveaux produits. Les petites citadines \u00e9lectriques vont arriver dans nos villes avec la e-MiEV de Mitsubishi Motors tout d&#039;abord (2010), distribu\u00e9e par Peugeot, puis avec les mod\u00e8les Renault-Nissan (2011). Mais il faudra compter \u00e9galement avec les mod\u00e8les de Toyota qui ne peut pas \u00eatre absent de ce segment de march\u00e9 en forte croissance (FIG.). Le premier constructeur japonais&#160;va pr\u00e9senter sa petite citadine \u00e9lectrique au Salon de l&#039;Auto de Tokyo. Par la suite Honda N\u00b02 au Japon, les constructeurs cor\u00e9ens (Hyundai) et chinois (BYD et autres) proposeront leurs propres mod\u00e8les.<\/p>\n<p><a href=\"http:\/\/blogs.thesocialmedia.com\/leblogenergie\/files\/2012\/07\/6a00d83451b18369e20120a61f7f11970c-pi.jpg\"><img decoding=\"async\" alt=\"EV-segmentation\" class=\"asset asset-image at-xid-6a00d83451b18369e20120a61f7f11970c \" src=\"http:\/\/blogs.thesocialmedia.com\/leblogenergie\/files\/2012\/07\/6a00d83451b18369e20120a61f7f11970c-450wi.jpg\" \/><\/a> <\/p>\n<p>Cette offre de v\u00e9hicules typiquement urbains, non polluants et silencieux, d&#039;entretien simplifi\u00e9, correspond \u00e0 une demande qui ne pourra aller qu&#039;en croissant avec la pression \u00e9cologique et l&#039;urbanisation des populations. Il est \u00e9vident que pour ce type de v\u00e9hicules le premier march\u00e9 mondial sera rapidement la Chine qui dispose des comp\u00e9tences dans la conception et l&#039;assemblage des batteries et dont le d\u00e9veloppement de la mobilit\u00e9 urbaine individuelle <span style=\"text-decoration: underline\">ne pourra \u00eatre qu&#039;\u00e9lectrique<\/span>. C&#039;est d\u00e9j\u00e0 le cas aujourd&#039;hui avec les scooters et autres v\u00e9hicules \u00e0 deux roues \u00e9lectrifi\u00e9s qu&#039;utilisent les Chinois laborieux.<\/p>\n<p>La pr\u00e9sentation par Toyota d&#039;une Prius Plug-in rechargeable au r\u00e9seau correspond au march\u00e9 un peu plus sophistiqu\u00e9 des limousines et des 4X4 qui \u00e9volueront dans de vastes m\u00e9tropoles urbaines ou dans les banlieues \u00e9loign\u00e9es de grandes agglom\u00e9rations am\u00e9ricaines. Il y a de toute \u00e9vidence compl\u00e9mentarit\u00e9 entre les deux gammes qui profiteront des infrastructures de recharge mises \u00e0 leur disposition.<\/p>\n<p>Pour plus tard, Toyota ne perd pas espoir de d\u00e9finir une Pile \u00e0 Combustible qui serait 10 fois moins on\u00e9reuse que le produit actuel pour fournir l&#039;\u00e9nergie \u00e9lectrique aux v\u00e9hicules. D\u00e9fi \u00e0 la japonaise pour un objectif industriel \u00e0 plusieurs d\u00e9cennies et remettant en selle les hydrocarbures. En attendant les mod\u00e8les hybrides et les biocarburants assureront les solutions techniques des segments des v\u00e9hicules lourds. Le gaz naturel comprim\u00e9 constituant une option pour les lourds v\u00e9hicules urbains dont l&#039;hybridation sera un plus \u00e9vident.<\/p>\n<p><a href=\"http:\/\/www2.toyota.co.jp\/en\/news\/09\/10\/1006.html\" target=\"_blank\" title=\"Toyota\">LIRE<\/a> le communiqu\u00e9 de TOYOTA pour plus de d\u00e9tails sur ses nouveaux mod\u00e8les.<\/p>\n<p>Le 7 Octobre 2009<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#160;Les Fran\u00e7ais consid\u00e8rent que la prime de 5000 euros pour l&#039;achat des premiers cent mille v\u00e9hicules \u00e9lectriques, annonc\u00e9e par notre ami J.L.Borloo, est un gadget. Cette r\u00e9ponse montre combien nos contemporains connaissent JLB mais sous-estiment la r\u00e9volution en cours des modes de transports. R\u00e9volution tranquille certes, \u00e9voluant au gr\u00e9 des technologies et des \u00e9volutions mentales [&hellip;]<\/p>\n","protected":false},"author":341,"featured_media":21041,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,7],"tags":[],"class_list":["post-662","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites","category-vehicules-electriques"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Toyota va pr\u00e9senter sa petite citadine \u00e9lectrique au Salon de Tokyo - leblogenergie.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/2009\/10\/07\/toyota-va-presenter-sa-petite-citadine-electrique-au-salon-de-tokyo\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Toyota va pr\u00e9senter sa petite citadine \u00e9lectrique au Salon de Tokyo - leblogenergie.com\" \/>\n<meta name=\"twitter:description\" content=\"&#160;Les Fran\u00e7ais consid\u00e8rent que la prime de 5000 euros pour l&#039;achat des premiers cent mille v\u00e9hicules \u00e9lectriques, annonc\u00e9e par notre ami J.L.Borloo, est un gadget. 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