{"id":667,"date":"2009-10-02T14:00:33","date_gmt":"2009-10-02T14:00:33","guid":{"rendered":"http:\/\/blogs.thesocialmedia.com\/leblogenergie\/2009\/10\/02\/la-part-des-4x4-et-autres-lighttrucks-vendus-aux-etatsunis-nest-plus-majoritaire\/"},"modified":"2012-07-12T11:54:08","modified_gmt":"2012-07-12T11:54:08","slug":"la-part-des-4x4-et-autres-lighttrucks-vendus-aux-etatsunis-nest-plus-majoritaire","status":"publish","type":"post","link":"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/2009\/10\/02\/la-part-des-4x4-et-autres-lighttrucks-vendus-aux-etatsunis-nest-plus-majoritaire\/","title":{"rendered":"La part des 4X4 et autres \u00ab\u00a0light-trucks\u00a0\u00bb vendus aux Etats-Unis n&rsquo;est plus majoritaire"},"content":{"rendered":"<p>&#160;Le citoyen am\u00e9ricain ais\u00e9 est g\u00e9n\u00e9ralement un amateur de gros 4X4 et autres SUVs, affichant ainsi sa bonne sant\u00e9 financi\u00e8re et convaincu que sa s\u00e9curit\u00e9 physique est ainsi beaucoup plus prot\u00e9g\u00e9e en cas d&#039;accident de la route. La forme exacerb\u00e9e&#160;de ce comportement atteignant le ridicule avec l&#039;in\u00e9narrable Hummer. Cependant comme pour tout geste de consommateur avis\u00e9, l&#039;\u00e9quation \u00e9conomique entre en jeu dans le choix du type de v\u00e9hicule neuf achet\u00e9. C&#039;est ainsi que durant 2007 le choix d&#039;un light-truck \u00e9tait majoritaire (FIG., courbe verte), mais que dans la premi\u00e8re partie de 2008 (FIG. courbe violette) le march\u00e9 a connu une baisse de ces ventes de 4X4 sous l&#039;impact de la folle ascension des cours des carburants. Ces ventes ont baiss\u00e9 bien avant le d\u00e9clenchement officiel de la crise. Puis \u00e0 partir du mois d&#039;Ao\u00fbt, la crise faisant baisser les ventes de berlines, le prix de l&#039;essence baissant et les promotions commerciales battant leur plein, la part des ventes de light trucks se mit \u00e0 remonter et redevenir majoritaire. Puis en 2009 (FIG., courbe rouge) le mouvement inverse s&#039;amor\u00e7a pour conna\u00eetre un minimum provisoire avec la prime \u00e0 la casse du mois d&#039;Ao\u00fbt.<\/p>\n<p><a href=\"http:\/\/blogs.thesocialmedia.com\/leblogenergie\/files\/2012\/07\/6a00d83451b18369e20120a60bb516970c-pi.jpg\"><img decoding=\"async\" alt=\"Ventes-4X4-USA-2009-09\" class=\"asset asset-image at-xid-6a00d83451b18369e20120a60bb516970c \" src=\"http:\/\/blogs.thesocialmedia.com\/leblogenergie\/files\/2012\/07\/6a00d83451b18369e20120a60bb516970c-450wi.jpg\" \/><\/a> <\/p>\n<p>&#160;Ces oscillations des parts de ventes de 4X4 autour de la m\u00e9diane montrent combien est long un processus de modification radicale des comportements d&#039;achats. Les raisons de cette viscosit\u00e9 des comportements sont s\u00fbrement li\u00e9es \u00e0 l&#039;agressivit\u00e9 des offres commerciales (il faut \u00e9couler les stocks de 4X4 \u00e0 tout prix), \u00e0 l&#039;arriv\u00e9e de nouveaux clients solvables avec la baisse des prix, \u00e0 la fluctuation rapide des cours des carburants tr\u00e8s faiblement tax\u00e9s aux Etats-Unis, \u00e0 l&#039;absence d&#039;offre alternative dans les cr\u00e9neaux haut de gamme qu&#039;occupent traditionnellement ces produits.<\/p>\n<p>&#160;Il sera int\u00e9ressant de suivre l&#039;\u00e9volution de cette r\u00e9partition des ventes avec l&#039;apparition de nouvelles offres de berlines beaucoup plus sobres en carburants et les modifications \u00e9ventuelles des r\u00e8gles de consommation des v\u00e9hicules par l&#039;Administration am\u00e9ricaine. Mais il est \u00e9vident que cette part importante de 4X4 dans les ventes, alt\u00e8re la capacit\u00e9 de ce pays \u00e0 r\u00e9duire son gaspillage \u00e9nerg\u00e9tique.<\/p>\n<p>Le 2 Octobre 2009<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#160;Le citoyen am\u00e9ricain ais\u00e9 est g\u00e9n\u00e9ralement un amateur de gros 4X4 et autres SUVs, affichant ainsi sa bonne sant\u00e9 financi\u00e8re et convaincu que sa s\u00e9curit\u00e9 physique est ainsi beaucoup plus prot\u00e9g\u00e9e en cas d&#039;accident de la route. La forme exacerb\u00e9e&#160;de ce comportement atteignant le ridicule avec l&#039;in\u00e9narrable Hummer. Cependant comme pour tout geste de consommateur [&hellip;]<\/p>\n","protected":false},"author":341,"featured_media":21021,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,6],"tags":[190,303],"class_list":["post-667","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites","category-rechauffement-climatique","tag-car-market","tag-light-trucks"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>La part des 4X4 et autres &quot;light-trucks&quot; vendus aux Etats-Unis n&#039;est plus majoritaire - leblogenergie.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/2009\/10\/02\/la-part-des-4x4-et-autres-lighttrucks-vendus-aux-etatsunis-nest-plus-majoritaire\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"La part des 4X4 et autres &quot;light-trucks&quot; vendus aux Etats-Unis n&#039;est plus majoritaire - leblogenergie.com\" \/>\n<meta name=\"twitter:description\" content=\"&#160;Le citoyen am\u00e9ricain ais\u00e9 est g\u00e9n\u00e9ralement un amateur de gros 4X4 et autres SUVs, affichant ainsi sa bonne sant\u00e9 financi\u00e8re et convaincu que sa s\u00e9curit\u00e9 physique est ainsi beaucoup plus prot\u00e9g\u00e9e en cas d&#039;accident de la route. La forme exacerb\u00e9e&#160;de ce comportement atteignant le ridicule avec l&#039;in\u00e9narrable Hummer. Cependant comme pour tout geste de consommateur [&hellip;]\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/files\/2012\/07\/6a00d83451b18369e20120a60bb516970c-450wi.jpg\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Raymond Bonnaterre\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/2009\/10\/02\/la-part-des-4x4-et-autres-lighttrucks-vendus-aux-etatsunis-nest-plus-majoritaire\/\",\"url\":\"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/2009\/10\/02\/la-part-des-4x4-et-autres-lighttrucks-vendus-aux-etatsunis-nest-plus-majoritaire\/\",\"name\":\"La part des 4X4 et autres \\\"light-trucks\\\" vendus aux Etats-Unis n'est plus majoritaire - leblogenergie.com\",\"isPartOf\":{\"@id\":\"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/2009\/10\/02\/la-part-des-4x4-et-autres-lighttrucks-vendus-aux-etatsunis-nest-plus-majoritaire\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/2009\/10\/02\/la-part-des-4x4-et-autres-lighttrucks-vendus-aux-etatsunis-nest-plus-majoritaire\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/files\/2012\/07\/6a00d83451b18369e20120a60bb516970c-450wi.jpg\",\"datePublished\":\"2009-10-02T14:00:33+00:00\",\"dateModified\":\"2012-07-12T11:54:08+00:00\",\"author\":{\"@id\":\"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/#\/schema\/person\/debca67b8b93370360bdbd19ceb00794\"},\"breadcrumb\":{\"@id\":\"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/2009\/10\/02\/la-part-des-4x4-et-autres-lighttrucks-vendus-aux-etatsunis-nest-plus-majoritaire\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/2009\/10\/02\/la-part-des-4x4-et-autres-lighttrucks-vendus-aux-etatsunis-nest-plus-majoritaire\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/2009\/10\/02\/la-part-des-4x4-et-autres-lighttrucks-vendus-aux-etatsunis-nest-plus-majoritaire\/#primaryimage\",\"url\":\"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/files\/2012\/07\/6a00d83451b18369e20120a60bb516970c-450wi.jpg\",\"contentUrl\":\"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/files\/2012\/07\/6a00d83451b18369e20120a60bb516970c-450wi.jpg\",\"width\":\"450\",\"height\":\"390\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/2009\/10\/02\/la-part-des-4x4-et-autres-lighttrucks-vendus-aux-etatsunis-nest-plus-majoritaire\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"La part des 4X4 et autres \u00ab\u00a0light-trucks\u00a0\u00bb vendus aux Etats-Unis n&rsquo;est plus majoritaire\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/#website\",\"url\":\"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/\",\"name\":\"leblogenergie\",\"description\":\"Just another The Social Media Group Network site\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/#\/schema\/person\/debca67b8b93370360bdbd19ceb00794\",\"name\":\"Raymond Bonnaterre\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/4c04f9e9aab7489452c52f805e42fbd3?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/4c04f9e9aab7489452c52f805e42fbd3?s=96&d=mm&r=g\",\"caption\":\"Raymond Bonnaterre\"},\"url\":\"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/author\/raymond-bonnaterre\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"La part des 4X4 et autres \"light-trucks\" vendus aux Etats-Unis n'est plus majoritaire - leblogenergie.com","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/2009\/10\/02\/la-part-des-4x4-et-autres-lighttrucks-vendus-aux-etatsunis-nest-plus-majoritaire\/","twitter_card":"summary_large_image","twitter_title":"La part des 4X4 et autres \"light-trucks\" vendus aux Etats-Unis n'est plus majoritaire - leblogenergie.com","twitter_description":"&#160;Le citoyen am\u00e9ricain ais\u00e9 est g\u00e9n\u00e9ralement un amateur de gros 4X4 et autres SUVs, affichant ainsi sa bonne sant\u00e9 financi\u00e8re et convaincu que sa s\u00e9curit\u00e9 physique est ainsi beaucoup plus prot\u00e9g\u00e9e en cas d&#039;accident de la route. La forme exacerb\u00e9e&#160;de ce comportement atteignant le ridicule avec l&#039;in\u00e9narrable Hummer. Cependant comme pour tout geste de consommateur [&hellip;]","twitter_image":"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/files\/2012\/07\/6a00d83451b18369e20120a60bb516970c-450wi.jpg","twitter_misc":{"\u00c9crit par":"Raymond Bonnaterre","Dur\u00e9e de lecture estim\u00e9e":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/2009\/10\/02\/la-part-des-4x4-et-autres-lighttrucks-vendus-aux-etatsunis-nest-plus-majoritaire\/","url":"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/2009\/10\/02\/la-part-des-4x4-et-autres-lighttrucks-vendus-aux-etatsunis-nest-plus-majoritaire\/","name":"La part des 4X4 et autres \"light-trucks\" vendus aux Etats-Unis n'est plus majoritaire - leblogenergie.com","isPartOf":{"@id":"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/#website"},"primaryImageOfPage":{"@id":"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/2009\/10\/02\/la-part-des-4x4-et-autres-lighttrucks-vendus-aux-etatsunis-nest-plus-majoritaire\/#primaryimage"},"image":{"@id":"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/2009\/10\/02\/la-part-des-4x4-et-autres-lighttrucks-vendus-aux-etatsunis-nest-plus-majoritaire\/#primaryimage"},"thumbnailUrl":"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/files\/2012\/07\/6a00d83451b18369e20120a60bb516970c-450wi.jpg","datePublished":"2009-10-02T14:00:33+00:00","dateModified":"2012-07-12T11:54:08+00:00","author":{"@id":"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/#\/schema\/person\/debca67b8b93370360bdbd19ceb00794"},"breadcrumb":{"@id":"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/2009\/10\/02\/la-part-des-4x4-et-autres-lighttrucks-vendus-aux-etatsunis-nest-plus-majoritaire\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blogs.thesocialmedia.com\/leblogenergie\/2009\/10\/02\/la-part-des-4x4-et-autres-lighttrucks-vendus-aux-etatsunis-nest-plus-majoritaire\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/2009\/10\/02\/la-part-des-4x4-et-autres-lighttrucks-vendus-aux-etatsunis-nest-plus-majoritaire\/#primaryimage","url":"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/files\/2012\/07\/6a00d83451b18369e20120a60bb516970c-450wi.jpg","contentUrl":"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/files\/2012\/07\/6a00d83451b18369e20120a60bb516970c-450wi.jpg","width":"450","height":"390"},{"@type":"BreadcrumbList","@id":"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/2009\/10\/02\/la-part-des-4x4-et-autres-lighttrucks-vendus-aux-etatsunis-nest-plus-majoritaire\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/"},{"@type":"ListItem","position":2,"name":"La part des 4X4 et autres \u00ab\u00a0light-trucks\u00a0\u00bb vendus aux Etats-Unis n&rsquo;est plus majoritaire"}]},{"@type":"WebSite","@id":"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/#website","url":"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/","name":"leblogenergie","description":"Just another The Social Media Group Network site","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Person","@id":"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/#\/schema\/person\/debca67b8b93370360bdbd19ceb00794","name":"Raymond Bonnaterre","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/4c04f9e9aab7489452c52f805e42fbd3?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/4c04f9e9aab7489452c52f805e42fbd3?s=96&d=mm&r=g","caption":"Raymond Bonnaterre"},"url":"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/author\/raymond-bonnaterre\/"}]}},"_links":{"self":[{"href":"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/wp-json\/wp\/v2\/posts\/667","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/wp-json\/wp\/v2\/users\/341"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/wp-json\/wp\/v2\/comments?post=667"}],"version-history":[{"count":1,"href":"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/wp-json\/wp\/v2\/posts\/667\/revisions"}],"predecessor-version":[{"id":21023,"href":"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/wp-json\/wp\/v2\/posts\/667\/revisions\/21023"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/wp-json\/wp\/v2\/media\/21021"}],"wp:attachment":[{"href":"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/wp-json\/wp\/v2\/media?parent=667"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/wp-json\/wp\/v2\/categories?post=667"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/wp-json\/wp\/v2\/tags?post=667"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}