{"id":682,"date":"2009-09-24T13:46:43","date_gmt":"2009-09-24T13:46:43","guid":{"rendered":"http:\/\/blogs.thesocialmedia.com\/leblogenergie\/2009\/09\/24\/etatsunis-lattractivite-des-marques-automobiles-en-plein-chamboulement\/"},"modified":"2012-07-12T11:53:01","modified_gmt":"2012-07-12T11:53:01","slug":"etatsunis-lattractivite-des-marques-automobiles-en-plein-chamboulement","status":"publish","type":"post","link":"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/2009\/09\/24\/etatsunis-lattractivite-des-marques-automobiles-en-plein-chamboulement\/","title":{"rendered":"Etats-Unis: l&rsquo;attractivit\u00e9 des marques automobiles en plein chamboulement"},"content":{"rendered":"<p><p class=\"asset asset-image\">&#160;L&#039;Institut de sondage Rasmussen \u00e9value p\u00e9riodiquement l&#039;attractivit\u00e9 des marques automobiles aupr\u00e8s de la client\u00e8le am\u00e9ricaine, \u00e0 l&#039;aide de questions sur les intentions de choix de marque concernant l&#039;achat du prochain v\u00e9hicule. Le r\u00e9sultat publi\u00e9 ce mois-ci montre que les choix fermes de marque (FIG., barres rouges) mettent en t\u00eate GM (14%), Ford (13%) et Toyota (11%). Par contre Chrysler est repouss\u00e9 dans le classement \u00e0 la sixi\u00e8me place (4%), derri\u00e8re Honda (8%) et Mercedes (5%). Mais il est aussi int\u00e9ressant de mesurer l&#039;attractivit\u00e9 des marques en int\u00e9grant \u00e9galement les r\u00e9ponses moins d\u00e9finitives, mais qui envisagent la marque concern\u00e9e comme une possibilit\u00e9 de choix \u00e0 consid\u00e9rer pour un prochain achat (FIG., somme des barres rouges et oranges). C&#039;est alors le japonais <span style=\"text-decoration: underline\">Toyota qui fait le meilleur score avec 54%<\/span>, suivi de Ford (48%) qui se place devant GM et Honda, tous les deux \u00e0 44%. Cet indicateur, illustrant les potentialit\u00e9s commerciales des marques, permet de mieux mesurer l&#039;attractivit\u00e9 des deux leaders japonais et de l&#039;int\u00e9r\u00eat qu&#039;ils suscitent aupr\u00e8s de la client\u00e8le am\u00e9ricaine.<\/p>\n<p class=\"asset asset-image\">\n<p class=\"asset asset-image\"><a href=\"http:\/\/blogs.thesocialmedia.com\/leblogenergie\/files\/2012\/07\/6a00d83451b18369e20120a5950fa1970b-pi.jpg\"><img decoding=\"async\" alt=\"Sondage-rasmussen-2009\" class=\"at-xid-6a00d83451b18369e20120a5950fa1970b\" src=\"http:\/\/blogs.thesocialmedia.com\/leblogenergie\/files\/2012\/07\/6a00d83451b18369e20120a5950fa1970b-450wi.jpg\" \/><\/a> <\/p>\n<\/p>\n<p class=\"asset asset-image\">&#160;<a href=\"http:\/\/www.rasmussenreports.com\/public_content\/business\/auto_industry\/september_2009\/gm_ford_toyota_are_cars_americans_plan_to_buy_next\" target=\"_blank\" title=\"Rasmussen marques automobiles\">LIRE<\/a> les commentaires de Rasmussen et l&#039;engouement (11%!!) pour les voitures Mercedes de la part des fonctionnaires am\u00e9ricains. <\/p>\n<p>. <\/p>\n<p>Le 24 Septembre 2009<\/p>\n<\/p>\n<\/p>\n<\/p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#160;L&#039;Institut de sondage Rasmussen \u00e9value p\u00e9riodiquement l&#039;attractivit\u00e9 des marques automobiles aupr\u00e8s de la client\u00e8le am\u00e9ricaine, \u00e0 l&#039;aide de questions sur les intentions de choix de marque concernant l&#039;achat du prochain v\u00e9hicule. Le r\u00e9sultat publi\u00e9 ce mois-ci montre que les choix fermes de marque (FIG., barres rouges) mettent en t\u00eate GM (14%), Ford (13%) et Toyota [&hellip;]<\/p>\n","protected":false},"author":341,"featured_media":20971,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-682","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Etats-Unis: l&#039;attractivit\u00e9 des marques automobiles en plein chamboulement - leblogenergie.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/2009\/09\/24\/etatsunis-lattractivite-des-marques-automobiles-en-plein-chamboulement\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Etats-Unis: l&#039;attractivit\u00e9 des marques automobiles en plein chamboulement - leblogenergie.com\" \/>\n<meta name=\"twitter:description\" content=\"&#160;L&#039;Institut de sondage Rasmussen \u00e9value p\u00e9riodiquement l&#039;attractivit\u00e9 des marques automobiles aupr\u00e8s de la client\u00e8le am\u00e9ricaine, \u00e0 l&#039;aide de questions sur les intentions de choix de marque concernant l&#039;achat du prochain v\u00e9hicule. 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