{"id":743,"date":"2009-08-21T07:10:42","date_gmt":"2009-08-21T07:10:42","guid":{"rendered":"http:\/\/blogs.thesocialmedia.com\/leblogenergie\/2009\/08\/21\/photovoltaique-la-strategie-produit-du-n1-chinois-suntech-pousse-vers-le-haut-de-gamme\/"},"modified":"2012-07-12T11:48:57","modified_gmt":"2012-07-12T11:48:57","slug":"photovoltaique-la-strategie-produit-du-n1-chinois-suntech-pousse-vers-le-haut-de-gamme","status":"publish","type":"post","link":"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/2009\/08\/21\/photovoltaique-la-strategie-produit-du-n1-chinois-suntech-pousse-vers-le-haut-de-gamme\/","title":{"rendered":"Photovolta\u00efque : une strat\u00e9gie produit du N\u00b01 chinois, Suntech, pouss\u00e9e vers le haut de gamme"},"content":{"rendered":"<p>&#160; &#160;&#160; La publication des r\u00e9sultats d&#039;activit\u00e9 du N\u00b01 chinois du photovolta\u00efque, Suntech, durant le second trimestre 2009 illustre la nature g\u00e9n\u00e9ral des probl\u00e8mes pos\u00e9s aux Groupes chinois et la strat\u00e9gie particuli\u00e8re adopt\u00e9e par cet industriel pour r\u00e9soudre ses probl\u00e8mes.<\/p>\n<p>1- Les ventes de Suntech sont focalis\u00e9es sur l&#039;Europe: elles repr\u00e9sentaient 84% des ventes au premier trimestre, elles p\u00e8sent encore 78% du chiffre d&#039;affaire au second trimestre (FIG.I)<\/p>\n<p><a href=\"http:\/\/blogs.thesocialmedia.com\/leblogenergie\/files\/2012\/07\/6a00d83451b18369e20120a50b18c3970b-pi.jpg\"><img decoding=\"async\" alt=\"Suntech-2009-Q2-Europ-share\" class=\"at-xid-6a00d83451b18369e20120a50b18c3970b \" src=\"http:\/\/blogs.thesocialmedia.com\/leblogenergie\/files\/2012\/07\/6a00d83451b18369e20120a50b18c3970b-450wi.jpg\" \/><\/a><\/p>\n<p>2- Dans un march\u00e9 en surproduction, les prix des modules ou des cellules photovolta\u00efques s&#039;effondrent. La qualit\u00e9 et les performances du produit sont les seuls arguments qui permettent de se d\u00e9marquer de la concurrence.<\/p>\n<p>&#160;&#160; &#160; &#160;D&#039;o\u00f9 la strat\u00e9gie de Suntech de volont\u00e9 de prise de parts de march\u00e9 en dehors de l&#039;Europe (Etats-Unis, Chine, Japon) \u00e0 l&#039;aide de sa nouvelle gamme de produit Pluto dont les performances sont mises en avant. Elle est pr\u00e9sent\u00e9e comme la meilleure dans sa cat\u00e9gorie en Silicium polycristallin, avec un rendement homologu\u00e9 de conversion en module de 15,6%. Suntech revendique par exemple une part de march\u00e9 en Californie de 25% durant ce dernier trimestre. La bataille commerciale avec First Solar doit \u00eatre terrible. <\/p>\n<p>&#160;&#160;&#160; Gr\u00e2ce \u00e0 cette strat\u00e9gie Suntech pr\u00e9voit pour 2009 des volumes de ventes en croissance (FIG.III) qu&#039;il actualise de 800 MW en d\u00e9but d&#039;ann\u00e9e \u00e0 600 MW aujourd&#039;hui, pour une capacit\u00e9 de production de 1000 MW. Bien s\u00fbr cette croissance en volume ne sera pas suffisante pour maintenir le chiffre d&#039;affaires annuel qui devrait plonger d&#039;un quart environ. Mais la rentabilit\u00e9 devrait \u00eatre assur\u00e9e gr\u00e2ce \u00e0 la baisse des prix du silicium et des wafers chinois.<\/p>\n<p><a href=\"http:\/\/blogs.thesocialmedia.com\/leblogenergie\/files\/2012\/07\/6a00d83451b18369e20120a50b1fcc970b-pi.jpg\"><img decoding=\"async\" alt=\"Suntech-2009-Q2-volumes\" class=\"at-xid-6a00d83451b18369e20120a50b1fcc970b \" src=\"http:\/\/blogs.thesocialmedia.com\/leblogenergie\/files\/2012\/07\/6a00d83451b18369e20120a50b1fcc970b-450wi.jpg\" \/><\/a> <\/p>\n<p>&#160;&#160; &#160;&#160;&#160; &#160;Suntech&#160;semble vouloir aborder 2010 avec une capacit\u00e9 globale de production conserv\u00e9e de 1000 MW mais surtout avec 30% de cette capacit\u00e9 d\u00e9di\u00e9e \u00e0 la production de son produit haut de gamme Pluto (FIG.III).<\/p>\n<p><a href=\"http:\/\/blogs.thesocialmedia.com\/leblogenergie\/files\/2012\/07\/6a00d83451b18369e20120a50b21a3970b-pi.jpg\"><img decoding=\"async\" alt=\"Suntech-2009-Q2-Pluto\" class=\"at-xid-6a00d83451b18369e20120a50b21a3970b \" src=\"http:\/\/blogs.thesocialmedia.com\/leblogenergie\/files\/2012\/07\/6a00d83451b18369e20120a50b21a3970b-450wi.jpg\" \/><\/a> <\/p>\n<p><a href=\"http:\/\/phx.corporate-ir.net\/External.File?item=UGFyZW50SUQ9MzQ4NjQ3fENoaWxkSUQ9MzM3NTk0fFR5cGU9MQ==&amp;t=1\" target=\"_blank\" title=\"Suntech 2009 Q2\">CONSULTER<\/a> la pr\u00e9sentation de Suntech du deuxi\u00e8me trimestre.<\/p>\n<p>Le 21 Ao\u00fbt 2009<\/p>\n<p>&#8211;<\/p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#160; &#160;&#160; La publication des r\u00e9sultats d&#039;activit\u00e9 du N\u00b01 chinois du photovolta\u00efque, Suntech, durant le second trimestre 2009 illustre la nature g\u00e9n\u00e9ral des probl\u00e8mes pos\u00e9s aux Groupes chinois et la strat\u00e9gie particuli\u00e8re adopt\u00e9e par cet industriel pour r\u00e9soudre ses probl\u00e8mes. 1- Les ventes de Suntech sont focalis\u00e9es sur l&#039;Europe: elles repr\u00e9sentaient 84% des ventes au [&hellip;]<\/p>\n","protected":false},"author":341,"featured_media":20774,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"class_list":["post-743","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-solaire"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Photovolta\u00efque : une strat\u00e9gie produit du N\u00b01 chinois, Suntech, pouss\u00e9e vers le haut de gamme - leblogenergie.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/2009\/08\/21\/photovoltaique-la-strategie-produit-du-n1-chinois-suntech-pousse-vers-le-haut-de-gamme\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Photovolta\u00efque : une strat\u00e9gie produit du N\u00b01 chinois, Suntech, pouss\u00e9e vers le haut de gamme - leblogenergie.com\" \/>\n<meta name=\"twitter:description\" content=\"&#160; &#160;&#160; La publication des r\u00e9sultats d&#039;activit\u00e9 du N\u00b01 chinois du photovolta\u00efque, Suntech, durant le second trimestre 2009 illustre la nature g\u00e9n\u00e9ral des probl\u00e8mes pos\u00e9s aux Groupes chinois et la strat\u00e9gie particuli\u00e8re adopt\u00e9e par cet industriel pour r\u00e9soudre ses probl\u00e8mes. 1- Les ventes de Suntech sont focalis\u00e9es sur l&#039;Europe: elles repr\u00e9sentaient 84% des ventes au [&hellip;]\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/files\/2012\/07\/6a00d83451b18369e20120a50b18c3970b-450wi.jpg\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Raymond Bonnaterre\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/2009\/08\/21\/photovoltaique-la-strategie-produit-du-n1-chinois-suntech-pousse-vers-le-haut-de-gamme\/\",\"url\":\"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/2009\/08\/21\/photovoltaique-la-strategie-produit-du-n1-chinois-suntech-pousse-vers-le-haut-de-gamme\/\",\"name\":\"Photovolta\u00efque : une strat\u00e9gie produit du N\u00b01 chinois, Suntech, pouss\u00e9e vers le haut de gamme - leblogenergie.com\",\"isPartOf\":{\"@id\":\"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/2009\/08\/21\/photovoltaique-la-strategie-produit-du-n1-chinois-suntech-pousse-vers-le-haut-de-gamme\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/2009\/08\/21\/photovoltaique-la-strategie-produit-du-n1-chinois-suntech-pousse-vers-le-haut-de-gamme\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/files\/2012\/07\/6a00d83451b18369e20120a50b18c3970b-450wi.jpg\",\"datePublished\":\"2009-08-21T07:10:42+00:00\",\"dateModified\":\"2012-07-12T11:48:57+00:00\",\"author\":{\"@id\":\"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/#\/schema\/person\/debca67b8b93370360bdbd19ceb00794\"},\"breadcrumb\":{\"@id\":\"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/2009\/08\/21\/photovoltaique-la-strategie-produit-du-n1-chinois-suntech-pousse-vers-le-haut-de-gamme\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/2009\/08\/21\/photovoltaique-la-strategie-produit-du-n1-chinois-suntech-pousse-vers-le-haut-de-gamme\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/2009\/08\/21\/photovoltaique-la-strategie-produit-du-n1-chinois-suntech-pousse-vers-le-haut-de-gamme\/#primaryimage\",\"url\":\"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/files\/2012\/07\/6a00d83451b18369e20120a50b18c3970b-450wi.jpg\",\"contentUrl\":\"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/files\/2012\/07\/6a00d83451b18369e20120a50b18c3970b-450wi.jpg\",\"width\":\"450\",\"height\":\"346\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/2009\/08\/21\/photovoltaique-la-strategie-produit-du-n1-chinois-suntech-pousse-vers-le-haut-de-gamme\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Photovolta\u00efque : une strat\u00e9gie produit du N\u00b01 chinois, Suntech, pouss\u00e9e vers le haut de gamme\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/#website\",\"url\":\"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/\",\"name\":\"leblogenergie\",\"description\":\"Just another The Social Media Group Network site\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/#\/schema\/person\/debca67b8b93370360bdbd19ceb00794\",\"name\":\"Raymond Bonnaterre\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/4c04f9e9aab7489452c52f805e42fbd3?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/4c04f9e9aab7489452c52f805e42fbd3?s=96&d=mm&r=g\",\"caption\":\"Raymond Bonnaterre\"},\"url\":\"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/author\/raymond-bonnaterre\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Photovolta\u00efque : une strat\u00e9gie produit du N\u00b01 chinois, Suntech, pouss\u00e9e vers le haut de gamme - leblogenergie.com","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/2009\/08\/21\/photovoltaique-la-strategie-produit-du-n1-chinois-suntech-pousse-vers-le-haut-de-gamme\/","twitter_card":"summary_large_image","twitter_title":"Photovolta\u00efque : une strat\u00e9gie produit du N\u00b01 chinois, Suntech, pouss\u00e9e vers le haut de gamme - leblogenergie.com","twitter_description":"&#160; &#160;&#160; La publication des r\u00e9sultats d&#039;activit\u00e9 du N\u00b01 chinois du photovolta\u00efque, Suntech, durant le second trimestre 2009 illustre la nature g\u00e9n\u00e9ral des probl\u00e8mes pos\u00e9s aux Groupes chinois et la strat\u00e9gie particuli\u00e8re adopt\u00e9e par cet industriel pour r\u00e9soudre ses probl\u00e8mes. 1- Les ventes de Suntech sont focalis\u00e9es sur l&#039;Europe: elles repr\u00e9sentaient 84% des ventes au [&hellip;]","twitter_image":"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/files\/2012\/07\/6a00d83451b18369e20120a50b18c3970b-450wi.jpg","twitter_misc":{"\u00c9crit par":"Raymond Bonnaterre","Dur\u00e9e de lecture estim\u00e9e":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/2009\/08\/21\/photovoltaique-la-strategie-produit-du-n1-chinois-suntech-pousse-vers-le-haut-de-gamme\/","url":"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/2009\/08\/21\/photovoltaique-la-strategie-produit-du-n1-chinois-suntech-pousse-vers-le-haut-de-gamme\/","name":"Photovolta\u00efque : une strat\u00e9gie produit du N\u00b01 chinois, Suntech, pouss\u00e9e vers le haut de gamme - leblogenergie.com","isPartOf":{"@id":"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/#website"},"primaryImageOfPage":{"@id":"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/2009\/08\/21\/photovoltaique-la-strategie-produit-du-n1-chinois-suntech-pousse-vers-le-haut-de-gamme\/#primaryimage"},"image":{"@id":"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/2009\/08\/21\/photovoltaique-la-strategie-produit-du-n1-chinois-suntech-pousse-vers-le-haut-de-gamme\/#primaryimage"},"thumbnailUrl":"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/files\/2012\/07\/6a00d83451b18369e20120a50b18c3970b-450wi.jpg","datePublished":"2009-08-21T07:10:42+00:00","dateModified":"2012-07-12T11:48:57+00:00","author":{"@id":"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/#\/schema\/person\/debca67b8b93370360bdbd19ceb00794"},"breadcrumb":{"@id":"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/2009\/08\/21\/photovoltaique-la-strategie-produit-du-n1-chinois-suntech-pousse-vers-le-haut-de-gamme\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blogs.thesocialmedia.com\/leblogenergie\/2009\/08\/21\/photovoltaique-la-strategie-produit-du-n1-chinois-suntech-pousse-vers-le-haut-de-gamme\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/2009\/08\/21\/photovoltaique-la-strategie-produit-du-n1-chinois-suntech-pousse-vers-le-haut-de-gamme\/#primaryimage","url":"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/files\/2012\/07\/6a00d83451b18369e20120a50b18c3970b-450wi.jpg","contentUrl":"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/files\/2012\/07\/6a00d83451b18369e20120a50b18c3970b-450wi.jpg","width":"450","height":"346"},{"@type":"BreadcrumbList","@id":"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/2009\/08\/21\/photovoltaique-la-strategie-produit-du-n1-chinois-suntech-pousse-vers-le-haut-de-gamme\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/"},{"@type":"ListItem","position":2,"name":"Photovolta\u00efque : une strat\u00e9gie produit du N\u00b01 chinois, Suntech, pouss\u00e9e vers le haut de gamme"}]},{"@type":"WebSite","@id":"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/#website","url":"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/","name":"leblogenergie","description":"Just another The Social Media Group Network site","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Person","@id":"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/#\/schema\/person\/debca67b8b93370360bdbd19ceb00794","name":"Raymond Bonnaterre","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/4c04f9e9aab7489452c52f805e42fbd3?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/4c04f9e9aab7489452c52f805e42fbd3?s=96&d=mm&r=g","caption":"Raymond Bonnaterre"},"url":"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/author\/raymond-bonnaterre\/"}]}},"_links":{"self":[{"href":"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/wp-json\/wp\/v2\/posts\/743","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/wp-json\/wp\/v2\/users\/341"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/wp-json\/wp\/v2\/comments?post=743"}],"version-history":[{"count":2,"href":"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/wp-json\/wp\/v2\/posts\/743\/revisions"}],"predecessor-version":[{"id":20780,"href":"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/wp-json\/wp\/v2\/posts\/743\/revisions\/20780"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/wp-json\/wp\/v2\/media\/20774"}],"wp:attachment":[{"href":"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/wp-json\/wp\/v2\/media?parent=743"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/wp-json\/wp\/v2\/categories?post=743"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/wp-json\/wp\/v2\/tags?post=743"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}