{"id":846,"date":"2009-06-16T17:04:51","date_gmt":"2009-06-16T17:04:51","guid":{"rendered":"http:\/\/blogs.thesocialmedia.com\/leblogenergie\/2009\/06\/16\/un-exemple-daction-de-relance-reussie-la-prime-a-la-casse-allemande\/"},"modified":"2012-07-12T11:41:40","modified_gmt":"2012-07-12T11:41:40","slug":"un-exemple-daction-de-relance-reussie-la-prime-a-la-casse-allemande","status":"publish","type":"post","link":"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/2009\/06\/16\/un-exemple-daction-de-relance-reussie-la-prime-a-la-casse-allemande\/","title":{"rendered":"Un exemple d&rsquo;action de relance r\u00e9ussie: la prime \u00e0 la casse allemande"},"content":{"rendered":"<p>&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160; Le mois de Janvier avait \u00e9t\u00e9 catastrophique pour les ventes de voitures en Allemagne, avec 22% des voitures vendues dans la Zone Euro et en baisse de 14% par rapport au m\u00eame mois de 2008. Mais depuis l&#039;effet de relance de la prime \u00e0 la casse a convaincu le consommateur allemand de ne plus reporter son intention d&#039;achat et d\u00e8s le mois de F\u00e9vrier les ventes affichaient des progressions par rapport \u00e0 il y a un an. Au mois de Mai les ventes de voitures en Allemagne ont repr\u00e9sent\u00e9, en nombre,&#160;33% des ventes dans la Zone Euro et la progression&#160;mensuelle par rapport \u00e0 l&#039;an dernier est de 40% en nombre de voitures vendues (FIG.). Cet exemple illustre l&#039;efficacit\u00e9 de la prime \u00e0 la casse et des efforts commerciaux des vendeurs sur le changement de comportement des consommateurs qui, sans cette mesure, comme l&#039;illustrent d&#039;autres pays europ\u00e9ens voisins comme la Belgique ou les Pays-Bas, auraient poursuivi leur politique d&#039;attentisme&#160; pour changer de v\u00e9hicule.<\/p>\n<p>&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160; &#160;L&#039;Allemagne et la France qui repr\u00e9sentent \u00e0 toutes les deux 51% des v\u00e9hicules vendus, gr\u00e2ce \u00e0 leur progression portent les ventes&#160;dans la Zone Euro&#160;au mois de Mai&#160;\u00e0 un&#160;niveau proche de celui de l&#039;an&#160;dernier.&#160;<\/p>\n<p><a href=\"http:\/\/blogs.thesocialmedia.com\/leblogenergie\/files\/2012\/07\/6a00d83451b18369e201157024dfd4970c-pi.jpg\"><img decoding=\"async\" alt=\"Ventes-voitures-europe-2009-05\" class=\"at-xid-6a00d83451b18369e201157024dfd4970c \" src=\"http:\/\/blogs.thesocialmedia.com\/leblogenergie\/files\/2012\/07\/6a00d83451b18369e201157024dfd4970c-450wi.jpg\" \/><\/a>&#160;<\/p>\n<p><a href=\"http:\/\/www.leblogenergie.com\/2009\/06\/des-reports-dachats-limit%C3%A9s-de-la-part-des-consommateurs-plongent-lindustrie-automobile-dans-une-lon.html\" title=\"simulation\">LIRE<\/a> la simulation de l&#039;impact du report d&#039;achat sur les ventes.<\/p>\n<p>Le 16 Juin 2009<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160; Le mois de Janvier avait \u00e9t\u00e9 catastrophique pour les ventes de voitures en Allemagne, avec 22% des voitures vendues dans la Zone Euro et en baisse de 14% par rapport au m\u00eame mois de 2008. Mais depuis l&#039;effet de relance de la prime \u00e0 la casse a convaincu le consommateur allemand de ne plus [&hellip;]<\/p>\n","protected":false},"author":341,"featured_media":20442,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-846","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Un exemple d&#039;action de relance r\u00e9ussie: la prime \u00e0 la casse allemande - leblogenergie.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/2009\/06\/16\/un-exemple-daction-de-relance-reussie-la-prime-a-la-casse-allemande\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Un exemple d&#039;action de relance r\u00e9ussie: la prime \u00e0 la casse allemande - leblogenergie.com\" \/>\n<meta name=\"twitter:description\" content=\"&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160; Le mois de Janvier avait \u00e9t\u00e9 catastrophique pour les ventes de voitures en Allemagne, avec 22% des voitures vendues dans la Zone Euro et en baisse de 14% par rapport au m\u00eame mois de 2008. 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