{"id":889,"date":"2009-05-18T17:36:04","date_gmt":"2009-05-18T17:36:04","guid":{"rendered":"http:\/\/blogs.thesocialmedia.com\/leblogenergie\/2009\/05\/18\/sanyo-malgre-un-produit-photovoltaique-techniquement-au-top-a-du-mal-a-batir-une-politique-commercia\/"},"modified":"2012-07-12T11:37:59","modified_gmt":"2012-07-12T11:37:59","slug":"sanyo-malgre-un-produit-photovoltaique-techniquement-au-top-a-du-mal-a-batir-une-politique-commercia","status":"publish","type":"post","link":"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/2009\/05\/18\/sanyo-malgre-un-produit-photovoltaique-techniquement-au-top-a-du-mal-a-batir-une-politique-commercia\/","title":{"rendered":"Sanyo, malgr\u00e9 un produit photovolta\u00efque techniquement au top, a du mal \u00e0 b\u00e2tir une politique commerciale agressive"},"content":{"rendered":"<p>&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160; <strong>C<\/strong>&#039;est dans le comportement g\u00e9n\u00e9tique de cette Compagnie, que ce soit dans le domaine des batteries ou celui des cellules solaires, elle se doit de pr\u00e9senter le meilleur produit du march\u00e9. Alors le Pr\u00e9sident Seiichiro Sano, au cours d&#039;une conf\u00e9rence de presse pr\u00e9sentant les r\u00e9sultats 2008 de sa Compagnie a annonc\u00e9 que Sanyo savait produire, en laboratoire, une cellule solaire en technologie HIT (heterojunction with intrinsic thin layer couplant Si cristallin et Si amorphe)&#160;pr\u00e9sentant un <span>taux de conversion de 23%<\/span>. Cela signifie que Sanyo sera capable, \u00e0 quelques encablures&#160;d&#039;ici, de proposer des modules solaires capables de g\u00e9n\u00e9rer&#160;dans les&#160;200&#160;watts\/m<sup>2<\/sup> de puissance cr\u00eate ou 275W dans la format HDE1 de Sanyo (<a href=\"http:\/\/www.sanyo-solar.eu\/uploads\/media\/SANYO_HIP-230_225_220HDE1_FR_screen.pdf\" target=\"_blank\" title=\"HIT de Sanyo\">Voir la notice<\/a> du produit standard de 230W). La mont\u00e9e en performance&#160;est s\u00fbrement une voie pour imposer&#160;ce produit haut de&#160;gamme&#160;dans des emplacements de surfaces limit\u00e9es (toits, v\u00e9hicules)&#160;ou pour des applications cherchant la performance et&#160;pour lesquelles le prix est un param\u00e8tre de second ordre.<\/p>\n<p><a href=\"http:\/\/clabedan.typepad.com\/.a\/6a00d83451b18369e201156f9b2fd2970c-pi\"><img decoding=\"async\" alt=\"Sanyo-HIT-85microns\" class=\"at-xid-6a00d83451b18369e201156f9b2fd2970c \" src=\"http:\/\/blogs.thesocialmedia.com\/leblogenergie\/files\/2012\/07\/6a00d83451b18369e201156f9b2fd2970c-450wi.jpg\" \/><\/a>&#160;<span><\/span><span><\/span> <\/p>\n<p>&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160; Sanyo ne fait donc pas la course au volume \u00e0 tout prix, mais il envisagerait pour r\u00e9duire ses co\u00fbts d&#039;int\u00e9grer une partie des productions de ses wafers (20% en 2011) dans son usine de l&#039;Or\u00e9gon. Il envisage d&#039;accro\u00eetre ses volumes vendus de 20% cette ann\u00e9e essentiellement sur le march\u00e9 japonais qui va profiter de nouvelles subventions gouvernementales.<\/p>\n<p>&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160; Pour les produits de masse en couches minces, plus bas de gamme, Sanyo s&#039;est associ\u00e9 avec <strong><span>Nippon Oil<\/span><\/strong> pour cr\u00e9er une filiale commune, <strong><span>Eneos<\/span><\/strong>, dont le plan d&#039;investissement reste \u00e0 d\u00e9finir mais qui devrait atteindre 2GW de capacit\u00e9 de production&#160;vers&#160;2020. Le management de Sanyo maintient en effet sa vision d&#039;un <span>march\u00e9 mondial de 40 GW \u00e0 l&#039;horizon 2020 dont il d\u00e9tiendrait 10% de part de march\u00e9<\/span>, la moiti\u00e9 dans le Silicium cristallin tr\u00e8s haut de gamme et l&#039;autre moiti\u00e9 en technologie couche mince. Mais cette strat\u00e9gie risque de se heurter de front avec celles de concurrents chinois, ta\u00efwanais&#160;ou am\u00e9ricains,&#160;beaucoup plus agressifs en prix et qui risquent de la mettre \u00e0 mal, en particulier dans le segment bas de gamme et gros volumes.<\/p>\n<p>Le 18 Mai 2009.<\/p>\n<p>&#8211;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160; C&#039;est dans le comportement g\u00e9n\u00e9tique de cette Compagnie, que ce soit dans le domaine des batteries ou celui des cellules solaires, elle se doit de pr\u00e9senter le meilleur produit du march\u00e9. Alors le Pr\u00e9sident Seiichiro Sano, au cours d&#039;une conf\u00e9rence de presse pr\u00e9sentant les r\u00e9sultats 2008 de sa Compagnie a annonc\u00e9 que Sanyo savait [&hellip;]<\/p>\n","protected":false},"author":341,"featured_media":20281,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"class_list":["post-889","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-solaire"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Sanyo, malgr\u00e9 un produit photovolta\u00efque techniquement au top, a du mal \u00e0 b\u00e2tir une politique commerciale agressive - leblogenergie.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/2009\/05\/18\/sanyo-malgre-un-produit-photovoltaique-techniquement-au-top-a-du-mal-a-batir-une-politique-commercia\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Sanyo, malgr\u00e9 un produit photovolta\u00efque techniquement au top, a du mal \u00e0 b\u00e2tir une politique commerciale agressive - leblogenergie.com\" \/>\n<meta name=\"twitter:description\" content=\"&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160; C&#039;est dans le comportement g\u00e9n\u00e9tique de cette Compagnie, que ce soit dans le domaine des batteries ou celui des cellules solaires, elle se doit de pr\u00e9senter le meilleur produit du march\u00e9. 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