{"id":982,"date":"2009-03-31T14:49:27","date_gmt":"2009-03-31T14:49:27","guid":{"rendered":"http:\/\/blogs.thesocialmedia.com\/leblogenergie\/2009\/03\/31\/nombreux-pensent-que-le-depot-de-bilan-est-la-seule-issue-possible-pour-general-motors\/"},"modified":"2012-07-12T11:29:41","modified_gmt":"2012-07-12T11:29:41","slug":"nombreux-pensent-que-le-depot-de-bilan-est-la-seule-issue-possible-pour-general-motors","status":"publish","type":"post","link":"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/2009\/03\/31\/nombreux-pensent-que-le-depot-de-bilan-est-la-seule-issue-possible-pour-general-motors\/","title":{"rendered":"Nombreux pensent que le d\u00e9p\u00f4t de bilan est la seule issue possible pour General Motors"},"content":{"rendered":"

\"Business-update\"<\/a>                               La publication par l'Administration am\u00e9ricaine de la liste des raisons pour lesquelles elle consid\u00e9rait le plan Wagoner de r\u00e9tablissement de General Motors comme "bidon" a fait du bruit dans le Landernau financier, industriel et syndical  am\u00e9ricain. On peut lire dans ce memo de quatre pages les argumentations suivantes d\u00e9molissant le plan soumis par Wagoner. 1) GM va continuer \u00e0 perdre des parts de march\u00e9 en raison de l'arr\u00eat de certaines marques qui ne sont pas prises en compte correctement, 2) le plan pr\u00e9voit une am\u00e9lioration des prix dans un march\u00e9 en d\u00e9tresse qui va se diriger vers les petits mod\u00e8les, 3) les probl\u00e8mes pos\u00e9s par la pl\u00e9thore de revendeurs et de marques ne sont pas pas correctement abord\u00e9s, 4) le mix produit comportant beaucoup de gros v\u00e9hicules n'est pas adapt\u00e9 \u00e0 l'\u00e9volution pr\u00e9visible du march\u00e9 et \u00e0 l'apparition de contraintes l\u00e9gales sur la r\u00e9duction des consommations des v\u00e9hicules, 5) GM a au moins une g\u00e9n\u00e9ration de retard dans les nouveaux mod\u00e8les hybrides par rapport \u00e0 Toyota, la VOLT trop on\u00e9reuse sera invendable, 6) les besoins en cash croissants seront incompatibles avec le niveau de fonds propres et pousseront GM \u00e0 vouloir faire du chiffre \u00e0 tout prix. <\/p>\n

                    Cuisante condamnation d'un plan dont le seul objectif \u00e9tait de r\u00e9colter le maximum de subsides de l'Etat F\u00e9d\u00e9ral et de gagner du temps.<\/p>\n

                    Alors il ya aujourd'hui deux \u00e9coles: ceux qui pensent que cet \u00e9chec va inciter les actionnaires et les syndicats \u00e0 aller plus \u00e0 fond dans les remises en causes et conduire \u00e0 un nouveau plan strat\u00e9gique viable. En face, comme John Murphy de Bank of America, il y a ceux qui pensent que les carottes sont cuites et que la seule issue raisonnable sera le Chapter 11. Au vu du retard accumul\u00e9 par GM sur sa gamme de produits et de l'\u00e9tat du march\u00e9 am\u00e9ricain, la deuxi\u00e8me option semble effectivement la plus r\u00e9aliste. Le management de GM dispose de deux mois pour se d\u00e9terminer.<\/p>\n

                  Mais alors, dans cette hypoth\u00e8se de d\u00e9p\u00f4t de bilan, il faut aussi inclure Chrysler, encore plus largu\u00e9 que GM sur sa gamme de produits et dont on voit mal comment FIAT pourrait apporter les connaissances produits et marketing suffisantes pour le sortir de la panade. Mais que viendrait faire FIAT dans cette gal\u00e8re avec 20% du capital et des engagements financiers de Chrysler?<\/p>\n

                  Les prochains \u00e9pisodes nous promettent donc un printemps agit\u00e9.<\/p>\n

LIRE<\/a> le rapport sal\u00e9 de l'Administration am\u00e9ricaine sur le plan Wagoner.<\/p>\n

Le 31 Mars 2009.<\/p>\n

–<\/p>\n","protected":false},"excerpt":{"rendered":"

                               La publication par l'Administration am\u00e9ricaine de la liste des raisons pour lesquelles elle consid\u00e9rait le plan Wagoner de r\u00e9tablissement de General Motors comme "bidon" a fait du bruit dans le Landernau financier, industriel et syndical  am\u00e9ricain. On peut lire dans ce memo de quatre pages les argumentations suivantes d\u00e9molissant le plan soumis par Wagoner. 1) GM […]<\/p>\n","protected":false},"author":341,"featured_media":19917,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-982","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites"],"yoast_head":"\nNombreux pensent que le d\u00e9p\u00f4t de bilan est la seule issue possible pour General Motors - leblogenergie.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogs.thesocialmedia.com\/leblogenergie\/2009\/03\/31\/nombreux-pensent-que-le-depot-de-bilan-est-la-seule-issue-possible-pour-general-motors\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Nombreux pensent que le d\u00e9p\u00f4t de bilan est la seule issue possible pour General Motors - leblogenergie.com\" \/>\n<meta name=\"twitter:description\" content=\"                               La publication par l'Administration am\u00e9ricaine de la liste des raisons pour lesquelles elle consid\u00e9rait le plan Wagoner de r\u00e9tablissement de General Motors comme "bidon" a fait du bruit dans le Landernau financier, industriel et syndical  am\u00e9ricain. 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