{"id":1002,"date":"2007-12-25T13:53:57","date_gmt":"2007-12-25T13:53:57","guid":{"rendered":"http:\/\/blogs.thesocialmedia.com\/leblogmoto\/2007\/12\/25\/ktm-des-ventes\/"},"modified":"2012-07-11T15:07:36","modified_gmt":"2012-07-11T15:07:36","slug":"ktm-des-ventes","status":"publish","type":"post","link":"https:\/\/blogs.thesocialmedia.com\/leblogmoto\/2007\/12\/25\/ktm-des-ventes\/","title":{"rendered":"KTM : Des ventes, des ventes&#8230;"},"content":{"rendered":"<p><a href=\"http:\/\/blogs.thesocialmedia.com\/leblogmoto\/files\/2012\/07\/ktm2.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"470\" height=\"313\"  src=\"http:\/\/www.leblogmoto.com\/images\/2007\/12\/25\/ktm.jpg\" alt=\"Ktm\" style=\"margin: 0px 5px 5px 0px;float: left\" \/><\/a> Il y a quinze ans <a href=\"http:\/\/www.ktm.fr\/\">KTM<\/a> ne vendait que 7 000 motos par an. Maintenant, la firme autrichienne est sur les talons de <a href=\"http:\/\/www.bmw-motorrad.com.fr\/fr\/fr\/index.html\">BMW Motorrad<\/a> avec 100 000 ventes contre 115 000 pour son homologue allemand.<\/p>\n<p>Cette ancienne PME qui a fait faillite en vendant des radiateurs et des v\u00e9los avait \u00e9t\u00e9 reprise pour devenir la marque que l&rsquo;on connait de nos jours, et qui s&rsquo;est impos\u00e9e sur le secteur du tout-terrain. Tout cela renforc\u00e9 par sept victoires sur le Paris-Dakar.<br \/>En novembre, le constructeur autrichien rentre dans le capital de Bajaj, un constructeur indien de scooter, ce qui permet \u00e0 <a href=\"http:\/\/www.ktm.fr\/\">KTM<\/a> de maintenir une croissance de 15% par an dont 5% en Europe.<br \/>&quot;On leur apporte nos technologies sur les mod\u00e8les d\u2019entr\u00e9e de gamme de 125 cm3 et moins, sur lesquels nous sommes peu pr\u00e9sents. Eux , nous apprennent \u00e0 produire \u00e0 bas co\u00fbts.&quot; explique Karl Pernull, le patron de KTM France. Et il rajoute en comparant KTM aux marques asiatiques, &quot;les Japonais restent cantonn\u00e9s sur les deux attributs de toujours de la moto, puissance et vitesse. R\u00e9sultat, les Chinois les imitent et arrivent \u00e0 produire de bons mod\u00e8les de substitution .&quot; <\/p>\n<p>D\u00e9fendant toujours son image de marque &quot;plus jeune et plus agressive&quot;, KTM ne rentre pas dans le jeu des autres marques asiatiques mais cherche n\u00e9anmoins \u00e0 renverser <a href=\"http:\/\/www.bmw-motorrad.com.fr\/fr\/fr\/index.html\">BMW Motorrad<\/a>.<\/p>\n<p>Esp\u00e9rons que cela se fera pour la joie des utilisateurs motards&#8230;<\/p>\n<p>Source : <a href=\"http:\/\/www.liberation.fr\/\">Lib\u00e9ration<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Il y a quinze ans KTM ne vendait que 7 000 motos par an. Maintenant, la firme autrichienne est sur les talons de BMW Motorrad avec 100 000 ventes contre 115 000 pour son homologue allemand. Cette ancienne PME qui a fait faillite en vendant des radiateurs et des v\u00e9los avait \u00e9t\u00e9 reprise pour devenir [&hellip;]<\/p>\n","protected":false},"author":329,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[39],"tags":[],"class_list":["post-1002","post","type-post","status-publish","format-standard","hentry","category-ktm"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>KTM : Des ventes, des ventes... - leblogmoto.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogs.thesocialmedia.com\/leblogmoto\/2007\/12\/25\/ktm-des-ventes\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"KTM : Des ventes, des ventes... - leblogmoto.com\" \/>\n<meta name=\"twitter:description\" content=\"Il y a quinze ans KTM ne vendait que 7 000 motos par an. Maintenant, la firme autrichienne est sur les talons de BMW Motorrad avec 100 000 ventes contre 115 000 pour son homologue allemand. 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