{"id":182,"date":"2009-04-16T03:09:11","date_gmt":"2009-04-16T03:09:11","guid":{"rendered":"http:\/\/blogs.thesocialmedia.com\/leblogmoto\/2009\/04\/16\/harleydavidson-comme-une-lettre-a-la-poste\/"},"modified":"2012-07-11T17:18:43","modified_gmt":"2012-07-11T17:18:43","slug":"harleydavidson-comme-une-lettre-a-la-poste","status":"publish","type":"post","link":"https:\/\/blogs.thesocialmedia.com\/leblogmoto\/2009\/04\/16\/harleydavidson-comme-une-lettre-a-la-poste\/","title":{"rendered":"Harley-Davidson, comme une lettre \u00e0 la poste"},"content":{"rendered":"<p><a href=\"http:\/\/blogs.thesocialmedia.com\/leblogmoto\/files\/2012\/07\/6a00d83451b18369e201156f2b4d86970c-popup.png\"><img decoding=\"async\" alt=\"Matt_l\" class=\"at-xid-6a00d83451b18369e201156f2b4d86970c \" src=\"http:\/\/blogs.thesocialmedia.com\/leblogmoto\/files\/2012\/07\/6a00d83451b18369e201156f2b4d86970c-500wi.jpg\" style=\"width: 470px\" \/><\/a> <\/p>\n<p>Via le blog de <a href=\"http:\/\/www.cyrilhuzeblog.com\">Cyril Huze<\/a> et cet <a href=\"http:\/\/www.cyrilhuzeblog.com\/2009\/04\/15\/a-letter-from-matt-levatich-new-president-and-coo-of-harley-davidson-to-the-us-dealers-network\/\">article<\/a> en particulier.<\/p>\n<p>Le nouveau directeur des op\u00e9rations chez <a href=\"http:\/\/www.harley-davidson.com\/wcm\/Content\/Pages\/home.jsp?locale=fr_FR\">Harley-Davidson<\/a>, Matt Levatich, qui entrera officiellement en fonction le 1er mai, s\u2019est permis une lettre ouverte au r\u00e9seau nord-am\u00e9ricain des concessionnaires H-D.<br \/>Il y dresse les grandes lignes de ce que sera sa philosophie de travail aupr\u00e8s du r\u00e9seau, tout en y allant des v\u0153ux pieux habituels pour toute nouvelle affectation.<br \/>Pas de grande r\u00e9v\u00e9lation ici (la lettre en VOA ci-dessous), mais tout de m\u00eame 2, 3 choses int\u00e9ressantes.<\/p>\n<p> Il reconna\u00eet d\u2019entr\u00e9e de jeu que les temps sont difficiles, mais que ce n\u2019est qu\u2019une question de conjonctures d\u00e9favorables, rien \u00e0 voir avec Harley-Davidson qui en est victime. Le seul r\u00e9confort offert aux concessionnaires est de faire preuve de patience, et que s\u2019ils ont des solutions, il est pr\u00eat \u00e0 \u00e9couter. En d\u2019autres mots, c\u2019est arrangez-vous avec vos probl\u00e8mes, j\u2019ai assez des miens, c\u2019est la jungle en ce moment, que le plus fort survive.<br \/>Son seul engagement est celui de cr\u00e9er du silence (create silence), ce qui dans un pays o\u00f9 le credo est \u00abLoud pipes save lives\u00bb, le risque d\u2019\u00eatre mal compris est pr\u00e9sent. Son silence r\u00e9f\u00e8re bien \u00e9videmment au bruit de fond g\u00e9n\u00e9r\u00e9 par les probl\u00e8mes du quotidien, mais \u00e7a, ce n\u2019est rien de plus que de la t\u00e2che m\u00e9nag\u00e8re quotidienne, la base d\u2019une saine gestion. Avec 106 ans d\u2019histoire, comme il se pla\u00eet \u00e0 le rappeler, l\u2019intendance du bruit de fond devrait depuis longtemps \u00eatre affaire class\u00e9e. Qu\u2019il se soit trouv\u00e9 un slogan pour le travail qu\u2019il DOIT faire, d\u2019accord, mais rien pour \u00e9crire \u00e0 sa m\u00e8re, suffisant par contre pour son r\u00e9seau de concessionnaires.<br \/>Autre point abord\u00e9 par monsieur Levatich est celui d\u2019une future croissance (to grow and grow profitably). J\u2019imagine qu\u2019il a des chiffres, des graphiques et une boule de cristal, parce que la croissance pour H-D, personne ne la voit venir. Sa base est vieillissante, la g\u00e9n\u00e9ration suivante regarde ailleurs, la division finance croule sous les dettes, car elle a soutenu sa croissance justement par le cr\u00e9dit et que c\u2019est maintenant le temps de payer, et que les nouveaux march\u00e9s, les pays du BIC notamment (Br\u00e9sil, Inde, Chine) n\u2019\u00e9mergent pas aussi rapidement que pr\u00e9vu.<br \/>La solution, s\u2019il la poss\u00e8de, Matt Levatich la garde pour lui. H\u00e9! Il est celui qui a en sa possession&#160;chiffres, graphiques et boule de cristal.<br \/>On lui souhaite quand m\u00eame bonne chance.<br \/>&#8230;<\/p>\n<p><em>Dear Dealers, \u201cYou hear us say it often &#8211; a key reason for the success of Harley-Davidson is our outstanding dealer network, and the passion, dedication and business acumen that you bring to the retail experience as we create customers for life. So, as I begin to prepare to assume my new role as President and Chief Operating Officer of Harley-Davidson Motor Company next month, I wanted to share some brief thoughts on how I am planning to approach working with you\u2014the best dealer network in the motorcycle business, bar none.<br \/>First, I want to express not only how honored and excited I am, but also convey what an awesome responsibility I know it is to lead this legendary 106-year-old company that I have come to love over the past 15 years. And I want to assure you that I will do everything possible to provide for our continued mutual success.<br \/>There\u2019s no doubt that the market is tough right now, and I fully recognize the challenges that you are facing. But I also know that businesses with strong fundamentals, like the Harley-Davidson motorcycles business, can emerge even stronger and more disciplined from environments like this, if time, energy and resources are properly focused. And because I\u2019ve seen the commitment and dedication you have to this business and the Harley-Davidson brand, I am absolutely confident about our long-term future of mutual success together.<br \/>Some of you may recall from when I was the Vice President of P&amp;A in 07 and 08, my belief in working hard to \u201ccreate silence.\u201d Simply put, \u201ccreating silence\u201d means eliminating the noise created by problems\u2014fixing them and delivering results \u2013 so that we can all enjoy our mutual success. As we go forward together, my philosophy hasn\u2019t changed. I intend to create silence for you, so in turn, you can focus on taking care of your customers.<br \/>And beyond creating silence, I look forward to doing everything we can to take advantage of the many opportunities that lie ahead for all of us to grow and grow profitably \u2013 especially through the great products we produce. Dealer profitability is a vitally important part of the decisions we make throughout the organization and how we go to market. After all, profitability is what enables you to provide the kind of customer experience that is so critical to our value proposition.<br \/>As we get to know one another better, you\u2019ll learn that what drives me is working hard and finding ways to do things better. And in working hard and doing things better, we create space for having fun, which I also believe is critically important. Fun is the payoff, along with financial reward, and there is no better business where this can all come together with power and purpose than ours.<br \/>&#160;<br \/>Speaking of hard work and having fun, those are traits that absolutely describe the Motor Company President for the past eight years, Jim McCaslin. I\u2019d like to thank Jim and acknowledge his tremendous contributions to Harley-Davidson and to the dealer network. Jim has worked tirelessly with you to achieve an enormous amount of success and forge a strong partnership based on trust. We all owe Jim our gratitude for his many accomplishments.<br \/>I\u2019m looking forward to building on this foundation to drive future growth, along with Jim in his new role, all of you in the dealer network, our new CEO Keith Wandell and the entire team at Harley-Davidson.<br \/>I begin my new responsibilities on May 1 and my first official duty will be traveling on one of the U.S. Dealer Town Hall circuits. The timing couldn\u2019t be better and I look forward to seeing many of you then, and listening to your thoughts and ideas for making this great business even greater\u201d<\/em><\/p>\n<p>Sincerely, Matt<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Via le blog de Cyril Huze et cet article en particulier. Le nouveau directeur des op\u00e9rations chez Harley-Davidson, Matt Levatich, qui entrera officiellement en fonction le 1er mai, s\u2019est permis une lettre ouverte au r\u00e9seau nord-am\u00e9ricain des concessionnaires H-D.Il y dresse les grandes lignes de ce que sera sa philosophie de travail aupr\u00e8s du r\u00e9seau, [&hellip;]<\/p>\n","protected":false},"author":325,"featured_media":13251,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29],"tags":[],"class_list":["post-182","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-harley-davidson"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Harley-Davidson, comme une lettre \u00e0 la poste - leblogmoto.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogs.thesocialmedia.com\/leblogmoto\/2009\/04\/16\/harleydavidson-comme-une-lettre-a-la-poste\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Harley-Davidson, comme une lettre \u00e0 la poste - leblogmoto.com\" \/>\n<meta name=\"twitter:description\" content=\"Via le blog de Cyril Huze et cet article en particulier. 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