{"id":1979,"date":"2006-03-22T21:36:02","date_gmt":"2006-03-22T21:36:02","guid":{"rendered":"http:\/\/blogs.thesocialmedia.com\/leblogmoto\/2006\/03\/22\/ducati-cest-le\/"},"modified":"2012-07-11T14:18:08","modified_gmt":"2012-07-11T14:18:08","slug":"ducati-cest-le","status":"publish","type":"post","link":"https:\/\/blogs.thesocialmedia.com\/leblogmoto\/2006\/03\/22\/ducati-cest-le\/","title":{"rendered":"DUCATI: C&rsquo;est le patron qui vous le demande."},"content":{"rendered":"<p><a href=\"http:\/\/blogs.thesocialmedia.com\/leblogmoto\/files\/2012\/07\/020001041612_2.jpg\"><img loading=\"lazy\" decoding=\"async\" height=\"261\" alt=\"020001041612_2\" src=\"http:\/\/www.leblogmoto.com\/images\/020001041612_2.jpg\" width=\"250\"  \/><\/a>DUCATI n&rsquo;a pas mis longtemps pour v\u00e9ritablement faire vivre son blog. Le boss lui-m\u00eame, <strong>Frederico<\/strong> <strong>MINOLI<\/strong>, appelle directement les motards \u00e0 travers cette caisse de r\u00e9sonnance, pour conna\u00eetre leur opinion sur le devenir du concept <a href=\"http:\/\/www.leblogmoto.com\/2006\/03\/lhypermotard_de.html\">Hypermotard<\/a>.<\/p>\n<p>Et les questions pos\u00e9es sont tr\u00e8s cibl\u00e9es si bien que le patron affirme qu&rsquo;il partira au <strong>conseil<\/strong> <strong>d&rsquo;administration<\/strong> avec la synth\u00e8se des r\u00e9ponses ainsi donn\u00e9es sous le bras. <\/p>\n<p>De quoi d\u00e9montrer, de mani\u00e8re on ne peut plus concr\u00e8te, la place de plus en plus importante prise par le ph\u00e9nom\u00e8ne <a href=\"http:\/\/www.thesocialmediagroup.com\/\">blog<\/a> dans le paysage g\u00e9n\u00e9ral de la communication&#8230;&nbsp; &nbsp;<\/p>\n<p><a href=\"http:\/\/clabedan.typepad.com\/.shared\/image.html?\/photos\/uncategorized\/pic_hm34.jpg\"><img loading=\"lazy\" decoding=\"async\" height=\"187\" alt=\"Pic_hm34\" src=\"http:\/\/www.leblogmoto.com\/images\/pic_hm34.jpg\" width=\"250\"  \/><\/a>Voici le <a href=\"http:\/\/www.ducati.com\/profile\/survey_moto\/page_intro.jsp?lng=fr\">questionnaire<\/a>. On le voit, le motard entre v\u00e9ritablement au coeur de la reflexion d&rsquo;entreprise sur le devenir d&rsquo;une moto. Cette sorte de responsabilisation est enthousiasmante tout en \u00e9tant ing\u00e9nieuse du point de vue marketing. D&rsquo;ores et d\u00e9j\u00e0, par ce biais, il y a comme une sorte de relation charnelle qui s&rsquo;installe entre l&rsquo;individu et le projet.<\/p>\n<p>Une strat\u00e9gie intelligente de la part de <a href=\"http:\/\/www.leblogmoto.com\/2006\/03\/ducati_aprs_les.html\">DUCATI<\/a> qui, en plus, rend le dirigeant s&rsquo;ouvrant sur ses interrogations, \u00e9tonnamment proche. Quant \u00e0 l<a href=\"http:\/\/www.leblogmoto.com\/2005\/11\/ducati_hm_10.html\">&lsquo;Hypermotard<\/a>, qu&rsquo;il soit un mod\u00e8le \u00e0 part enti\u00e8re ou une \u00e9volution de la <strong>Multistrada<\/strong>, on lui souha\u00eete quand m\u00eame une \u00e9volution finale vers les concessions&#8230;&nbsp; &nbsp;<\/p>\n<p><a href=\"http:\/\/clabedan.typepad.com\/.shared\/image.html?\/photos\/uncategorized\/desmoblog_title_2.gif\"><img loading=\"lazy\" decoding=\"async\" height=\"26\" alt=\"Desmoblog_title_2\" src=\"http:\/\/www.leblogmoto.com\/images\/desmoblog_title_2.gif\" width=\"250\"  \/><\/a> SOURCE: <a href=\"http:\/\/blog.ducati.com\/\">http:\/\/blog.ducati.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>DUCATI n&rsquo;a pas mis longtemps pour v\u00e9ritablement faire vivre son blog. Le boss lui-m\u00eame, Frederico MINOLI, appelle directement les motards \u00e0 travers cette caisse de r\u00e9sonnance, pour conna\u00eetre leur opinion sur le devenir du concept Hypermotard. Et les questions pos\u00e9es sont tr\u00e8s cibl\u00e9es si bien que le patron affirme qu&rsquo;il partira au conseil d&rsquo;administration avec [&hellip;]<\/p>\n","protected":false},"author":336,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[49,41],"tags":[],"class_list":["post-1979","post","type-post","status-publish","format-standard","hentry","category-actualites-entreprise","category-ducati"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>DUCATI: C&#039;est le patron qui vous le demande. - leblogmoto.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogs.thesocialmedia.com\/leblogmoto\/2006\/03\/22\/ducati-cest-le\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"DUCATI: C&#039;est le patron qui vous le demande. - leblogmoto.com\" \/>\n<meta name=\"twitter:description\" content=\"DUCATI n&rsquo;a pas mis longtemps pour v\u00e9ritablement faire vivre son blog. Le boss lui-m\u00eame, Frederico MINOLI, appelle directement les motards \u00e0 travers cette caisse de r\u00e9sonnance, pour conna\u00eetre leur opinion sur le devenir du concept Hypermotard. Et les questions pos\u00e9es sont tr\u00e8s cibl\u00e9es si bien que le patron affirme qu&rsquo;il partira au conseil d&rsquo;administration avec [&hellip;]\" \/>\n<meta name=\"twitter:image\" content=\"http:\/\/www.leblogmoto.com\/images\/020001041612_2.jpg\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"andre leconde\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blogs.thesocialmedia.com\/leblogmoto\/2006\/03\/22\/ducati-cest-le\/\",\"url\":\"https:\/\/blogs.thesocialmedia.com\/leblogmoto\/2006\/03\/22\/ducati-cest-le\/\",\"name\":\"DUCATI: C'est le patron qui vous le demande. - leblogmoto.com\",\"isPartOf\":{\"@id\":\"https:\/\/blogs.thesocialmedia.com\/leblogmoto\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/blogs.thesocialmedia.com\/leblogmoto\/2006\/03\/22\/ducati-cest-le\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/blogs.thesocialmedia.com\/leblogmoto\/2006\/03\/22\/ducati-cest-le\/#primaryimage\"},\"thumbnailUrl\":\"http:\/\/www.leblogmoto.com\/images\/020001041612_2.jpg\",\"datePublished\":\"2006-03-22T21:36:02+00:00\",\"dateModified\":\"2012-07-11T14:18:08+00:00\",\"author\":{\"@id\":\"https:\/\/blogs.thesocialmedia.com\/leblogmoto\/#\/schema\/person\/1a1dcfc7cec206573105eb4af91155c2\"},\"breadcrumb\":{\"@id\":\"https:\/\/blogs.thesocialmedia.com\/leblogmoto\/2006\/03\/22\/ducati-cest-le\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/blogs.thesocialmedia.com\/leblogmoto\/2006\/03\/22\/ducati-cest-le\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/blogs.thesocialmedia.com\/leblogmoto\/2006\/03\/22\/ducati-cest-le\/#primaryimage\",\"url\":\"http:\/\/www.leblogmoto.com\/images\/020001041612_2.jpg\",\"contentUrl\":\"http:\/\/www.leblogmoto.com\/images\/020001041612_2.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/blogs.thesocialmedia.com\/leblogmoto\/2006\/03\/22\/ducati-cest-le\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/blogs.thesocialmedia.com\/leblogmoto\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"DUCATI: C&rsquo;est le patron qui vous le demande.\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/blogs.thesocialmedia.com\/leblogmoto\/#website\",\"url\":\"https:\/\/blogs.thesocialmedia.com\/leblogmoto\/\",\"name\":\"leblogmoto\",\"description\":\"Toute l&#039;actualit\u00e9 des 2 roues\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/blogs.thesocialmedia.com\/leblogmoto\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/blogs.thesocialmedia.com\/leblogmoto\/#\/schema\/person\/1a1dcfc7cec206573105eb4af91155c2\",\"name\":\"andre leconde\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/blogs.thesocialmedia.com\/leblogmoto\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g\",\"caption\":\"andre leconde\"},\"url\":\"https:\/\/blogs.thesocialmedia.com\/leblogmoto\/author\/andre-leconde\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"DUCATI: C'est le patron qui vous le demande. - leblogmoto.com","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blogs.thesocialmedia.com\/leblogmoto\/2006\/03\/22\/ducati-cest-le\/","twitter_card":"summary_large_image","twitter_title":"DUCATI: C'est le patron qui vous le demande. - leblogmoto.com","twitter_description":"DUCATI n&rsquo;a pas mis longtemps pour v\u00e9ritablement faire vivre son blog. Le boss lui-m\u00eame, Frederico MINOLI, appelle directement les motards \u00e0 travers cette caisse de r\u00e9sonnance, pour conna\u00eetre leur opinion sur le devenir du concept Hypermotard. Et les questions pos\u00e9es sont tr\u00e8s cibl\u00e9es si bien que le patron affirme qu&rsquo;il partira au conseil d&rsquo;administration avec [&hellip;]","twitter_image":"http:\/\/www.leblogmoto.com\/images\/020001041612_2.jpg","twitter_misc":{"\u00c9crit par":"andre leconde","Dur\u00e9e de lecture estim\u00e9e":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/blogs.thesocialmedia.com\/leblogmoto\/2006\/03\/22\/ducati-cest-le\/","url":"https:\/\/blogs.thesocialmedia.com\/leblogmoto\/2006\/03\/22\/ducati-cest-le\/","name":"DUCATI: C'est le patron qui vous le demande. - leblogmoto.com","isPartOf":{"@id":"https:\/\/blogs.thesocialmedia.com\/leblogmoto\/#website"},"primaryImageOfPage":{"@id":"https:\/\/blogs.thesocialmedia.com\/leblogmoto\/2006\/03\/22\/ducati-cest-le\/#primaryimage"},"image":{"@id":"https:\/\/blogs.thesocialmedia.com\/leblogmoto\/2006\/03\/22\/ducati-cest-le\/#primaryimage"},"thumbnailUrl":"http:\/\/www.leblogmoto.com\/images\/020001041612_2.jpg","datePublished":"2006-03-22T21:36:02+00:00","dateModified":"2012-07-11T14:18:08+00:00","author":{"@id":"https:\/\/blogs.thesocialmedia.com\/leblogmoto\/#\/schema\/person\/1a1dcfc7cec206573105eb4af91155c2"},"breadcrumb":{"@id":"https:\/\/blogs.thesocialmedia.com\/leblogmoto\/2006\/03\/22\/ducati-cest-le\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blogs.thesocialmedia.com\/leblogmoto\/2006\/03\/22\/ducati-cest-le\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/blogs.thesocialmedia.com\/leblogmoto\/2006\/03\/22\/ducati-cest-le\/#primaryimage","url":"http:\/\/www.leblogmoto.com\/images\/020001041612_2.jpg","contentUrl":"http:\/\/www.leblogmoto.com\/images\/020001041612_2.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/blogs.thesocialmedia.com\/leblogmoto\/2006\/03\/22\/ducati-cest-le\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/blogs.thesocialmedia.com\/leblogmoto\/"},{"@type":"ListItem","position":2,"name":"DUCATI: C&rsquo;est le patron qui vous le demande."}]},{"@type":"WebSite","@id":"https:\/\/blogs.thesocialmedia.com\/leblogmoto\/#website","url":"https:\/\/blogs.thesocialmedia.com\/leblogmoto\/","name":"leblogmoto","description":"Toute l&#039;actualit\u00e9 des 2 roues","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blogs.thesocialmedia.com\/leblogmoto\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Person","@id":"https:\/\/blogs.thesocialmedia.com\/leblogmoto\/#\/schema\/person\/1a1dcfc7cec206573105eb4af91155c2","name":"andre leconde","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/blogs.thesocialmedia.com\/leblogmoto\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g","caption":"andre leconde"},"url":"https:\/\/blogs.thesocialmedia.com\/leblogmoto\/author\/andre-leconde\/"}]}},"_links":{"self":[{"href":"https:\/\/blogs.thesocialmedia.com\/leblogmoto\/wp-json\/wp\/v2\/posts\/1979","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.thesocialmedia.com\/leblogmoto\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.thesocialmedia.com\/leblogmoto\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.thesocialmedia.com\/leblogmoto\/wp-json\/wp\/v2\/users\/336"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.thesocialmedia.com\/leblogmoto\/wp-json\/wp\/v2\/comments?post=1979"}],"version-history":[{"count":2,"href":"https:\/\/blogs.thesocialmedia.com\/leblogmoto\/wp-json\/wp\/v2\/posts\/1979\/revisions"}],"predecessor-version":[{"id":7193,"href":"https:\/\/blogs.thesocialmedia.com\/leblogmoto\/wp-json\/wp\/v2\/posts\/1979\/revisions\/7193"}],"wp:attachment":[{"href":"https:\/\/blogs.thesocialmedia.com\/leblogmoto\/wp-json\/wp\/v2\/media?parent=1979"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.thesocialmedia.com\/leblogmoto\/wp-json\/wp\/v2\/categories?post=1979"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.thesocialmedia.com\/leblogmoto\/wp-json\/wp\/v2\/tags?post=1979"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}