{"id":237,"date":"2009-03-09T21:42:05","date_gmt":"2009-03-09T21:42:05","guid":{"rendered":"http:\/\/blogs.thesocialmedia.com\/leblogmoto\/2009\/03\/09\/les-crations-pu\/"},"modified":"2012-07-11T17:11:22","modified_gmt":"2012-07-11T17:11:22","slug":"les-crations-pu","status":"publish","type":"post","link":"https:\/\/blogs.thesocialmedia.com\/leblogmoto\/2009\/03\/09\/les-crations-pu\/","title":{"rendered":"Les cr\u00e9ations publicitaires de Brock Davis pour Harley Davidson."},"content":{"rendered":"

\"Hd_1a\"<\/a> <\/p>\n

\"Hd_fatboyhires\"<\/a><\/p>\n

Depuis quelques ann\u00e9es, l’agence de Minneapolis Carmichael Lynch, et son directeur artistique B.Davis r\u00e9alisent des vid\u00e9os et des visuels tr\u00e8s accrocheurs pour Harley. Des cr\u00e9ations originales qui ont sans doute contribu\u00e9 \u00e0 rajeunir l’image de la firme de Milwaukee<\/a>, l’un de ses probl\u00e8mes majeur \u00e9tant, selon le Time magazine<\/em> lui-m\u00eame, le vieillissement de sa client\u00e8le. La premi\u00e8re campagne intitul\u00e9e Build Yours<\/em> (Construisez la v\u00f4tre), repr\u00e9sente en trois affiches intitul\u00e9es Eric Black, Jen Redstripe, et Keith Red, des motos \u00e9clat\u00e9es et dont les parties diss\u00e9min\u00e9es finissent par \u00e9voquer des visages, toujours jeunes; voire f\u00e9minin, pour l’un. Le tout est accompagn\u00e9 du slogan "No right, no wrong, just chrome, steel, and endless possibilities". La seconde campagne d’affichage part du principe inverse: des mots \u00e9crits \u00e0 la vol\u00e9e sur une feuille s’agr\u00e8gent pour dessiner les contours d’un des mod\u00e8les de la marque. Si vous le pouvez, pr\u00eatez attention aux mots employ\u00e9s qui sont sens\u00e9s pr\u00e9senter la passion qui anime les proprios de la marque (et guider leur achat !). D’ailleurs la catch phrase<\/em> qui accompagne ces r\u00e9alisations ne s’y trompe pas: "Your bike says who you are; Start telling your story with Harley Davidson". Certaines de ces pubs ont \u00e9t\u00e9 rep\u00e9r\u00e9es sur le site, Trenhunter, Adsoftheworld et advertbox<\/a>. Advertbox qui nous avait d\u00e9got\u00e9 la publicit\u00e9, beaucoup moins sobre, de PG<\/a> pour ses v\u00e9hicules \u00e9conomes en carburant.<\/p>\n

\"Hd_2a\"<\/a> <\/p>\n

\"Hd_roadkinghires\"<\/a> <\/p>\n

\"Hd_3a\"<\/a> <\/p>\n

\"Hd_softailhires\"<\/a> <\/p>\n

Via trendhunter, adsoftheworld et advertbox.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Depuis quelques ann\u00e9es, l’agence de Minneapolis Carmichael Lynch, et son directeur artistique B.Davis r\u00e9alisent des vid\u00e9os et des visuels tr\u00e8s accrocheurs pour Harley. Des cr\u00e9ations originales qui ont sans doute contribu\u00e9 \u00e0 rajeunir l’image de la firme de Milwaukee, l’un de ses probl\u00e8mes majeur \u00e9tant, selon le Time magazine lui-m\u00eame, le vieillissement de sa client\u00e8le. […]<\/p>\n","protected":false},"author":324,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29],"tags":[],"class_list":["post-237","post","type-post","status-publish","format-standard","hentry","category-harley-davidson"],"yoast_head":"\nLes cr\u00e9ations publicitaires de Brock Davis pour Harley Davidson. - leblogmoto.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogs.thesocialmedia.com\/leblogmoto\/2009\/03\/09\/les-crations-pu\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Les cr\u00e9ations publicitaires de Brock Davis pour Harley Davidson. - leblogmoto.com\" \/>\n<meta name=\"twitter:description\" content=\"Depuis quelques ann\u00e9es, l’agence de Minneapolis Carmichael Lynch, et son directeur artistique B.Davis r\u00e9alisent des vid\u00e9os et des visuels tr\u00e8s accrocheurs pour Harley. 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