{"id":28,"date":"2009-11-24T00:52:17","date_gmt":"2009-11-24T00:52:17","guid":{"rendered":"http:\/\/blogs.thesocialmedia.com\/leblogmoto\/2009\/11\/24\/zero-engineering-le-calendrier\/"},"modified":"2012-07-11T17:42:42","modified_gmt":"2012-07-11T17:42:42","slug":"zero-engineering-le-calendrier","status":"publish","type":"post","link":"https:\/\/blogs.thesocialmedia.com\/leblogmoto\/2009\/11\/24\/zero-engineering-le-calendrier\/","title":{"rendered":"Zero Engineering, le calendrier"},"content":{"rendered":"

\"Zero1\"<\/a> <\/p>\n

Cette p\u00e9riode magique de l\u2019ann\u00e9e o\u00f9 dans notre h\u00e9misph\u00e8re nord l\u2019humidit\u00e9 glaciale s\u2019installe, o\u00f9 le soleil se couche aussit\u00f4t lev\u00e9 pour cause de d\u00e9prime hivernale, o\u00f9 la moto perd son statut ludique pour ne conserver que celui, plus terre \u00e0 terre, de moyen de transport, o\u00f9 la beaut\u00e9 des femmes dispara\u00eet sous des couches de tissus, griff\u00e9 ou pas, mais o\u00f9 les jeunes enfants (certains grands aussi) r\u00eavent au P\u00e8re Noel, les artistes aux remises de prix de fin d\u2019ann\u00e9e, o\u00f9 certains anticipent avec joie les vacances \u00e0 la plage, loin, plus au sud, ou \u00e0 la montagne, plus au nord, et alors que ne reste pour les plus d\u00e9munis que la douce pens\u00e9e d\u2019un printemps h\u00e2tif, alors que l\u2019hiver n\u2019est m\u00eame pas encore install\u00e9, il y a de l\u2019espoir, du moins, il faut y croire.<\/p>\n

Et ce sont ces calendriers que les marchands roulants les m\u00e9caniques nous proposent enfin. Il y a le Pirelli<\/a>, la m\u00e8re sup\u00e9rieure des calendriers qui r\u00e9chauffent le c\u0153ur des mortels, et puis celui-ci, express\u00e9ment pour les motards aux doigts engourdis par le froid (les poign\u00e9s chauffantes sont un luxe que seuls ceux qui peuvent se payer une voiture ont, et qu\u2019ils n\u2019utilisent pas, parce qu\u2019en voiture), de Zero Engineering<\/a>.
Zero Engineering fut fond\u00e9 au Japon au d\u00e9but des ann\u00e9es 90 par Shinya Kimura (ce dernier travaille maintenant en Californie sous le nom de Chabot Engineering<\/a>).
Rapidement, le style \u00e9pur\u00e9 et raffin\u00e9 de leurs machines de leurs machines aux allures r\u00e9tro et \u00e0 propulsion Harley Davidson fit \u00e9cole, tellement que l\u2019on parle maintenant d\u2019un style Z\u00e9ro.
Pas en reste, leur calendrier 2010 risque bien de faire \u00e9cole \u00e9galement. L\u00e0 o\u00f9 la plupart des autres p\u00eachent par exc\u00e8s de vulgarit\u00e9 ou de coquetterie, on ne nommera personne, mais ces pauvres filles mimant l\u2019orgasme, alanguies sur un chopper aussi inconfortable \u00e0 rouler qu\u2019\u00e0 se coucher dessus se reconna\u00eetront, et BMW (d\u2019accord, j\u2019en nomme un) avec ses mannequins de catalogues aussi \u00e0 l\u2019aise autour d\u2019une moto qu\u2019un singe dans une fus\u00e9e (parlez-en \u00e0 Albert<\/a>), ces gens se payent l\u2019audace d\u2019\u00eatre authentique.<\/p>\n

\"Zero2\"<\/a> <\/p>\n

Zero Engineering et le photographe Ben Schkade<\/a> nous proposent donc ce qui pourrait \u00eatre le prototype parfait du calendrier moto. Attention, inspiration et imitation sont deux choses, ici, tout fonctionne parce que le caract\u00e8re des motos est projet\u00e9 dans l\u2019imagerie mise en sc\u00e8ne. Le choix des mod\u00e8les d\u2019abord, on se les repr\u00e9sente tr\u00e8s bien roulant sur une de ces motos, objets certes, mais ni potiches, ni chairs offertes. La lumi\u00e8re est soign\u00e9e, sugg\u00e9rant la moiteur des interminables nuits du sud, o\u00f9 la seule possibilit\u00e9 de fra\u00eecheur est de rouler sur une moto de Zero Engineering, m\u00eame le design du calendrier est en ad\u00e9quation avec son sujet.
Sans aucun doute un objet de collection.<\/p>\n

\"Zero3\"<\/a> <\/p>\n

\"Zero4\"<\/a> <\/p>\n

\"Zero5\"<\/a> <\/p>\n","protected":false},"excerpt":{"rendered":"

Cette p\u00e9riode magique de l\u2019ann\u00e9e o\u00f9 dans notre h\u00e9misph\u00e8re nord l\u2019humidit\u00e9 glaciale s\u2019installe, o\u00f9 le soleil se couche aussit\u00f4t lev\u00e9 pour cause de d\u00e9prime hivernale, o\u00f9 la moto perd son statut ludique pour ne conserver que celui, plus terre \u00e0 terre, de moyen de transport, o\u00f9 la beaut\u00e9 des femmes dispara\u00eet sous des couches de […]<\/p>\n","protected":false},"author":325,"featured_media":14348,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16,8,34,29],"tags":[],"class_list":["post-28","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-art-moto","category-chaines-et-cuirs","category-charme","category-harley-davidson"],"yoast_head":"\nZero Engineering, le calendrier - leblogmoto.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogs.thesocialmedia.com\/leblogmoto\/2009\/11\/24\/zero-engineering-le-calendrier\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Zero Engineering, le calendrier - 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