{"id":383,"date":"2008-11-29T04:30:46","date_gmt":"2008-11-29T04:30:46","guid":{"rendered":"http:\/\/blogs.thesocialmedia.com\/leblogmoto\/2008\/11\/29\/album-du-vend-4\/"},"modified":"2012-07-11T16:40:40","modified_gmt":"2012-07-11T16:40:40","slug":"album-du-vend-4","status":"publish","type":"post","link":"https:\/\/blogs.thesocialmedia.com\/leblogmoto\/2008\/11\/29\/album-du-vend-4\/","title":{"rendered":"Album du vendredi, Calendrier Pirelli 2009 &#8211; Coulisses"},"content":{"rendered":"<p><a href=\"http:\/\/blogs.thesocialmedia.com\/leblogmoto\/files\/2012\/07\/peter1_2.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"470\" height=\"241\"  src=\"http:\/\/www.leblogmoto.com\/images\/2008\/11\/28\/peter1_2.jpg\" alt=\"Peter1_2\" \/><\/a> <\/p>\n<p>Depuis pr\u00e8s de 45 ans. <a href=\"http:\/\/www.pirelli.com\/\">Pirelli<\/a> dispose de ce formidable v\u00e9hicule publicitaire qu\u2019est son calendrier annuel.<br \/>Mais depuis quelques ann\u00e9es, web et t\u00e9l\u00e9r\u00e9alit\u00e9 obligent, le produit fini semble parfois ne servir que de pr\u00e9texte pour toute une kyrielle de produits d\u00e9riv\u00e9s (quoi, vous n\u2019avez pas encore le t-shirt?). D\u00e9sormais, on ne peut pas seulement le voir, on doit aussi le savoir, rendant l\u2019entreprise documentaire tout autant d\u00e9sirable, sinon plus.<\/p>\n<p>Ce regard des coulisses est devenu un incontournable, une caution servant \u00e0 mettre en \u00e9vidence la d\u00e9mesure, le dur labeur et le s\u00e9rieux de l\u2019affaire. Regardez tout ce que l\u2019on doit subir pour vous amuser et vous faire r\u00eaver, cela vaut bien vos euros et vos dollars.<\/p>\n<p>Le mythe ne s\u2019invente plus \u00e0 partir de la finalit\u00e9 de l\u2019\u0153uvre, on nous l\u2019impose \u00e0 grand renfort de formules pr\u00e9dig\u00e9r\u00e9es, abondamment sucr\u00e9es et bien emball\u00e9es. On nous prend par la main, regarde petit, c\u2019est le chemin \u00e0 suivre, et ne va pas t\u2019imaginer d\u2019autres choses, je ne suis pas pay\u00e9 pour ces autres choses. Le vieil adage voulant que de donner un poisson, c\u2019est nourrir pour un jour, mais montrer \u00e0 p\u00eacher, c\u2019est nourrir pour la vie, ne tient plus.<br \/>Aujourd\u2019hui, son poisson, on le paye, et cher, et pour qui veux apprendre, ce sera encore plus cher, et ce n\u2019est pas certain que ce soit possible dans votre r\u00e9gion, \u00e9crivez \u00e0 votre d\u00e9put\u00e9.<\/p>\n<p>Alors, maintenant que j\u2019ai bien g\u00e2ch\u00e9 tout le plaisir que vous auriez pu y prendre, voici le \u00abmaking of\u00bb du Pirelli 2009 de <a href=\"http:\/\/www.peterbeard.com\/index.htm\">Peter Beard<\/a>.<\/p>\n<p><a href=\"http:\/\/clabedan.typepad.com\/.shared\/image.html?\/photos\/uncategorized\/2008\/11\/28\/peter3_2.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"470\" height=\"240\"  src=\"http:\/\/www.leblogmoto.com\/images\/2008\/11\/28\/peter3_2.jpg\" alt=\"Peter3_2\" \/><\/a> <\/p>\n<p><a href=\"http:\/\/blogs.thesocialmedia.com\/leblogmoto\/files\/2012\/07\/peter4_2.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"470\" height=\"243\"  src=\"http:\/\/www.leblogmoto.com\/images\/2008\/11\/28\/peter4_2.jpg\" alt=\"Peter4_2\" \/><\/a> <\/p>\n<p><a href=\"http:\/\/blogs.thesocialmedia.com\/leblogmoto\/files\/2012\/07\/peter5_2.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"470\" height=\"243\"  src=\"http:\/\/www.leblogmoto.com\/images\/2008\/11\/28\/peter5_2.jpg\" alt=\"Peter5_2\" \/><\/a> <\/p>\n<p><a href=\"http:\/\/blogs.thesocialmedia.com\/leblogmoto\/files\/2012\/07\/peter6_2.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"470\" height=\"242\"  src=\"http:\/\/www.leblogmoto.com\/images\/2008\/11\/28\/peter6_2.jpg\" alt=\"Peter6_2\" \/><\/a> <\/p>\n<p><a href=\"http:\/\/blogs.thesocialmedia.com\/leblogmoto\/files\/2012\/07\/peter7_2.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"470\" height=\"243\"  src=\"http:\/\/www.leblogmoto.com\/images\/2008\/11\/28\/peter7_2.jpg\" alt=\"Peter7_2\" \/><\/a> <\/p>\n<p><a href=\"http:\/\/blogs.thesocialmedia.com\/leblogmoto\/files\/2012\/07\/peter8_2.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"470\" height=\"242\"  src=\"http:\/\/www.leblogmoto.com\/images\/2008\/11\/28\/peter8_2.jpg\" alt=\"Peter8_2\" \/><\/a> <\/p>\n<p><a href=\"http:\/\/blogs.thesocialmedia.com\/leblogmoto\/files\/2012\/07\/peter9_2.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"470\" height=\"243\"  src=\"http:\/\/www.leblogmoto.com\/images\/2008\/11\/28\/peter9_2.jpg\" alt=\"Peter9_2\" \/><\/a> <\/p>\n<p><a href=\"http:\/\/blogs.thesocialmedia.com\/leblogmoto\/files\/2012\/07\/peter10_2.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"470\" height=\"244\"  src=\"http:\/\/www.leblogmoto.com\/images\/2008\/11\/28\/peter10_2.jpg\" alt=\"Peter10_2\" \/><\/a> <\/p>\n<p><a href=\"http:\/\/blogs.thesocialmedia.com\/leblogmoto\/files\/2012\/07\/peter11_2.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"470\" height=\"243\"  src=\"http:\/\/www.leblogmoto.com\/images\/2008\/11\/28\/peter11_2.jpg\" alt=\"Peter11_2\" \/><\/a> <\/p>\n<p><a href=\"http:\/\/blogs.thesocialmedia.com\/leblogmoto\/files\/2012\/07\/peter12_2.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"470\" height=\"243\"  src=\"http:\/\/www.leblogmoto.com\/images\/2008\/11\/28\/peter12_2.jpg\" alt=\"Peter12_2\" \/><\/a> <\/p>\n<p><object width=\"425\" height=\"349\"><param name=\"movie\" value=\"http:\/\/www.youtube.com\/v\/h9YxRmpUFsM&amp;hl=fr&amp;fs=1&amp;rel=0&amp;border=1&amp;ap=%2526fmt%3D18\" \/><param name=\"allowFullScreen\" value=\"true\" \/><param name=\"allowscriptaccess\" value=\"always\" \/><embed width=\"425\" height=\"349\" src=\"http:\/\/www.youtube.com\/v\/h9YxRmpUFsM&amp;hl=fr&amp;fs=1&amp;rel=0&amp;border=1&amp;ap=%2526fmt%3D18\" type=\"application\/x-shockwave-flash\"><\/embed><\/object><\/p>\n<p><a href=\"http:\/\/www.leblogmoto.com\/2008\/11\/album-du-vend-3.html\">Le calendrier 2009<\/a><br \/><a href=\"http:\/\/www.leblogmoto.com\/2008\/11\/album-du-vend-5.html\">Coups de c\u0153ur<\/a><em><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Depuis pr\u00e8s de 45 ans. Pirelli dispose de ce formidable v\u00e9hicule publicitaire qu\u2019est son calendrier annuel.Mais depuis quelques ann\u00e9es, web et t\u00e9l\u00e9r\u00e9alit\u00e9 obligent, le produit fini semble parfois ne servir que de pr\u00e9texte pour toute une kyrielle de produits d\u00e9riv\u00e9s (quoi, vous n\u2019avez pas encore le t-shirt?). D\u00e9sormais, on ne peut pas seulement le voir, [&hellip;]<\/p>\n","protected":false},"author":325,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[49,13,17,58,12],"tags":[],"class_list":["post-383","post","type-post","status-publish","format-standard","hentry","category-actualites-entreprise","category-aventure","category-divers","category-insolite","category-videos"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Album du vendredi, Calendrier Pirelli 2009 - Coulisses - leblogmoto.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogs.thesocialmedia.com\/leblogmoto\/2008\/11\/29\/album-du-vend-4\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Album du vendredi, Calendrier Pirelli 2009 - Coulisses - leblogmoto.com\" \/>\n<meta name=\"twitter:description\" content=\"Depuis pr\u00e8s de 45 ans. Pirelli dispose de ce formidable v\u00e9hicule publicitaire qu\u2019est son calendrier annuel.Mais depuis quelques ann\u00e9es, web et t\u00e9l\u00e9r\u00e9alit\u00e9 obligent, le produit fini semble parfois ne servir que de pr\u00e9texte pour toute une kyrielle de produits d\u00e9riv\u00e9s (quoi, vous n\u2019avez pas encore le t-shirt?). 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