{"id":44,"date":"2009-10-16T04:30:51","date_gmt":"2009-10-16T04:30:51","guid":{"rendered":"http:\/\/blogs.thesocialmedia.com\/leblogmoto\/2009\/10\/16\/harleydavidson-lache-du-lest\/"},"modified":"2012-07-11T17:40:35","modified_gmt":"2012-07-11T17:40:35","slug":"harleydavidson-lache-du-lest","status":"publish","type":"post","link":"https:\/\/blogs.thesocialmedia.com\/leblogmoto\/2009\/10\/16\/harleydavidson-lache-du-lest\/","title":{"rendered":"Harley-Davidson l\u00e2che du lest"},"content":{"rendered":"<p><a href=\"http:\/\/blogs.thesocialmedia.com\/leblogmoto\/files\/2012\/07\/6a00d83451b18369e20120a5ebc6ec970b-popup.png\"><img decoding=\"async\" alt=\"Harley\" class=\"asset asset-image at-xid-6a00d83451b18369e20120a5ebc6ec970b \" src=\"http:\/\/blogs.thesocialmedia.com\/leblogmoto\/files\/2012\/07\/6a00d83451b18369e20120a5ebc6ec970b-500wi.jpg\" style=\"width: 470px\" \/><\/a>  <\/p>\n<p><a href=\"http:\/\/www.harley-davidson.com\/\">Harley-Davidson<\/a> annon\u00e7ait ce jeudi de grands chambardements \u00e0 la suite de r\u00e9sultats financiers d\u00e9sastreux. Afin de tenter de redresser une situation financi\u00e8re cahoteuse et d&#039;apaiser la nervosit\u00e9 de ses investisseurs, Harley met fin \u00e0 la marque <a href=\"http:\/\/www.buell.com\/en_us\/\">Buell<\/a>, et met en vente <a href=\"http:\/\/www.mvagusta.com\/\">MV Agusta<\/a>.<br \/>Les ventes mondiales de Harley-Davidson devraient chuter d&#039;environ 25% pour l&#039;ann\u00e9e 2009 par rapport \u00e0 l&#039;ann\u00e9e 2008, ce qui donne pour le premier trimestre de cette ann\u00e9e des revenus de 26 millions, une sacr\u00e9e baisse en comparaison des 166 millions pour la m\u00eame p\u00e9riode un an plus t\u00f4t.<\/p>\n<p> La fin de Buell et la mise \u00e0 pied de pr\u00e8s de ses 200 employ\u00e9s, juste \u00e0 temps pour les f\u00eates de fin d&#039;ann\u00e9e, permettront une \u00e9conomie d&#039;environ 125 millions, et reste \u00e0 voir combien rapportera la vente (\u00e0 perte!?) de MV Agusta (on parle d\u00e9j\u00e0 de VW comme acheteur potentiel).<\/p>\n<p>Harley-Davidson voit donc ses ventes et ses revenus chut\u00e9, son service financier accumulant lui aussi les pertes, son taux d&#039;emprunt \u00e9tant plus \u00e9lev\u00e9 que celui qu&#039;il fait \u00e0 ses clients, et avec un climat social dans ses usines qui ne risque pas de s&#039;am\u00e9liorer, on parle de fermeture en Pennsylvanie, la petite bouff\u00e9e d&#039;air que lui donnera ce lestage risque de ne pas durer bien longtemps.<\/p>\n<p>La direction de H-D, encourag\u00e9 par un ralentissement du d\u00e9clin (ce sont eux qui le disent) dans la vente de leurs produits (le bateau coule toujours, mais moins vite; la belle affaire), l&#039;accent sera d\u00e9sormais mis sur les seuls produits Harley-Davidson, T-Shirts et accessoirement quand elles trouveront preneur, des motos (ici, c&#039;est moi qui ironise), tout cela sur la voie d&#039;une croissance soutenue et significative (toujours eux, pas d&#039;ironie ici, mais beaucoup d&#039;illusion).<\/p>\n<p>Il est quand m\u00eame \u00e9tonnant de voir que c&#039;est la d\u00e9g\u00e9n\u00e9rescence par consanguinit\u00e9 (7 Sportster, 5 Dyna, 7 Softail, 3 V-Rod, 7 Touring, 2 Tricycle et 4 Custom &#8211; inventaire am\u00e9ricain) qui est pour une bonne part la cause de la plupart de leurs d\u00e9boires, et qu&#039;ils ne trouvent rien de mieux que de faire encore plus de la m\u00eame chose pour esp\u00e9rer s&#039;en sortir.<\/p>\n<p>N\u00e9anmoins, les investisseurs semblent avoir aim\u00e9, puisque l&#039;action (<a href=\"http:\/\/www.google.com\/finance?q=NYSE:HOG\">NYSE:HOG<\/a>) de Harley-Davidson s&#039;est appr\u00e9ci\u00e9e de 1.43$ dans la journ\u00e9e d&#039;hier, cl\u00f4turant \u00e0 27.69$, puisque \u00e9videment, il n&#039;est question que d&#039;argent ici.<\/p>\n<p><a href=\"http:\/\/clabedan.typepad.com\/.a\/6a00d83451b18369e20120a642c507970c-popup\"><img decoding=\"async\" alt=\"Mv_buell\" class=\"asset asset-image at-xid-6a00d83451b18369e20120a642c507970c \" src=\"http:\/\/blogs.thesocialmedia.com\/leblogmoto\/files\/2012\/07\/6a00d83451b18369e20120a642c507970c-500wi.jpg\" style=\"width: 470px\" \/><\/a> <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Harley-Davidson annon\u00e7ait ce jeudi de grands chambardements \u00e0 la suite de r\u00e9sultats financiers d\u00e9sastreux. Afin de tenter de redresser une situation financi\u00e8re cahoteuse et d&#039;apaiser la nervosit\u00e9 de ses investisseurs, Harley met fin \u00e0 la marque Buell, et met en vente MV Agusta.Les ventes mondiales de Harley-Davidson devraient chuter d&#039;environ 25% pour l&#039;ann\u00e9e 2009 par [&hellip;]<\/p>\n","protected":false},"author":325,"featured_media":14242,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[49,47,29,50],"tags":[],"class_list":["post-44","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-entreprise","category-buell","category-harley-davidson","category-mv-agusta"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Harley-Davidson l\u00e2che du lest - leblogmoto.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogs.thesocialmedia.com\/leblogmoto\/2009\/10\/16\/harleydavidson-lache-du-lest\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Harley-Davidson l\u00e2che du lest - leblogmoto.com\" \/>\n<meta name=\"twitter:description\" content=\"Harley-Davidson annon\u00e7ait ce jeudi de grands chambardements \u00e0 la suite de r\u00e9sultats financiers d\u00e9sastreux. 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