{"id":442,"date":"2008-10-23T17:21:16","date_gmt":"2008-10-23T17:21:16","guid":{"rendered":"http:\/\/blogs.thesocialmedia.com\/leblogmoto\/2008\/10\/23\/campagne-scurit\/"},"modified":"2012-07-11T16:28:26","modified_gmt":"2012-07-11T16:28:26","slug":"campagne-scurit","status":"publish","type":"post","link":"https:\/\/blogs.thesocialmedia.com\/leblogmoto\/2008\/10\/23\/campagne-scurit\/","title":{"rendered":"Campagne de pr\u00e9vention routi\u00e8re"},"content":{"rendered":"

\"Scurit_routire1_3\"<\/a> <\/p>\n

Tu pr\u00e9f\u00e8res avoir l’air d’une tortue sur ton scoot ou … d’un l\u00e9gume sur ton lit d’h\u00f4pital ?<\/p>\n

Voici la nouvelle campagne de s\u00e9curit\u00e9 routi\u00e8re de l’agence Lowe Strateus qui cible tout particuli\u00e8rement les jeunes. Les mots employ\u00e9s sont assez durs et contrastent avec le graphisme assez ludique. <\/p>\n

Cette campagne a le m\u00e9rite de faire r\u00e9fl\u00e9chir et je pense que l’impact sur les jeunes sera r\u00e9el. L’id\u00e9e se d\u00e9cline assez bien et d’autres versions de l’annonce ciblent les diff\u00e9rents usagers de la route :<\/p>\n

– les automobilistes,
\"Scurit_routire2_3\"<\/a>
<\/a> <\/p>\n

– les pi\u00e9tons,
\"Scurit_routire3_2\"<\/a>
<\/a> <\/p>\n

– et enfin les cyclistes.
<\/a>\"Scurit_routire4_2\"<\/a> <\/p>\n","protected":false},"excerpt":{"rendered":"

Tu pr\u00e9f\u00e8res avoir l’air d’une tortue sur ton scoot ou … d’un l\u00e9gume sur ton lit d’h\u00f4pital ? Voici la nouvelle campagne de s\u00e9curit\u00e9 routi\u00e8re de l’agence Lowe Strateus qui cible tout particuli\u00e8rement les jeunes. Les mots employ\u00e9s sont assez durs et contrastent avec le graphisme assez ludique. Cette campagne a le m\u00e9rite de faire […]<\/p>\n","protected":false},"author":328,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-442","post","type-post","status-publish","format-standard","hentry","category-actualite"],"yoast_head":"\nCampagne de pr\u00e9vention routi\u00e8re - leblogmoto.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogs.thesocialmedia.com\/leblogmoto\/2008\/10\/23\/campagne-scurit\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Campagne de pr\u00e9vention routi\u00e8re - leblogmoto.com\" \/>\n<meta name=\"twitter:description\" content=\"Tu pr\u00e9f\u00e8res avoir l’air d’une tortue sur ton scoot ou … d’un l\u00e9gume sur ton lit d’h\u00f4pital ? Voici la nouvelle campagne de s\u00e9curit\u00e9 routi\u00e8re de l’agence Lowe Strateus qui cible tout particuli\u00e8rement les jeunes. Les mots employ\u00e9s sont assez durs et contrastent avec le graphisme assez ludique. 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