{"id":483,"date":"2008-09-26T23:58:39","date_gmt":"2008-09-26T23:58:39","guid":{"rendered":"http:\/\/blogs.thesocialmedia.com\/leblogmoto\/2008\/09\/26\/harley-ragit-fa\/"},"modified":"2012-07-11T16:23:14","modified_gmt":"2012-07-11T16:23:14","slug":"harley-ragit-fa","status":"publish","type":"post","link":"https:\/\/blogs.thesocialmedia.com\/leblogmoto\/2008\/09\/26\/harley-ragit-fa\/","title":{"rendered":"Harley r\u00e9agit face aux prix \u00e0 la pompe (et du cr\u00e9dit) qui gr\u00e8vent ses b\u00e9n\u00e9fices."},"content":{"rendered":"

\"Harley_mpg_ad\"<\/a><\/p>\n

"Am\u00e9rique, s’il te pla\u00eet, n’ach\u00e8te pas de Harley en raison de la possibilit\u00e9 de rouler 50 miles avec un gallon<\/em>. Le sigle mpg* d\u00e9crit la conduite \u00e0 son guidon, comme la biologie d\u00e9crit le sexe. C’est l’histoire qui a fa\u00e7onn\u00e9 son r\u00e9servoir, pas les caprices du p\u00e9trole \u00e9tranger. Et les travailleurs am\u00e9ricains ont vers\u00e9 leur \u00e2me dedans. Alors chassons les couchers de soleil, que l’essence soit \u00e0 six dollars ou six cents<\/em>. Rendons-nous aux soir\u00e9es comme des rock stars. Remplissons le r\u00e9servoir qui nous rend plus de chose que nous lui en donnons. On s’en fout, let’s ride." Voici donc, rapidement traduit, la nouvelle publicit\u00e9 de Harley Davidson<\/a> que l’on peut voir dans la presse sp\u00e9cialis\u00e9e. Et il le faut bien, car sur son march\u00e9 int\u00e9rieur les ventes de la firme de Milwaukee ont chut\u00e9 de 10,2 % sur le premier semestre par rapport \u00e0 la m\u00eame p\u00e9riode l’ann\u00e9e pr\u00e9c\u00e9dente, tandis que les plus grosses concessions de Californie et Floride grondent, et que son action a joliment d\u00e9gringol\u00e9 en bourse. Un d\u00e9clin qui ne doit pas faire oublier que la marque affiche une sant\u00e9 insolente \u00e0 l’\u00e9tranger.  <\/p>\n

\"Harley_la_times_ventes_rrapports_ac\"<\/a><\/p>\n

Sans surprise l’essence devenant ch\u00e8re, on constate une augmentation des ventes des mod\u00e8les Sportster et des Buell Blast (roadster d’entr\u00e9e de gamme de pr\u00e8s de 500cc, en photo), loin des gas guzzlers<\/em> (avaleurs d’essence) que sont les Hog<\/em>. On pourrait croire que le march\u00e9 des motos est lui aussi touch\u00e9 par le downsizing<\/em> comme le march\u00e9 auto, si ce n’est, comme le font justement remarquer ses d\u00e9fenseurs, qu’un mod\u00e8le Harley "classique" peut tout de m\u00eame rouler 40 miles avec un gallon, pour seulement 27,5 miles chez une voiture "moyenne". <\/p>\n

\"Moto_roadster_buell_blast\"<\/a> <\/p>\n

Un autre probl\u00e8me relev\u00e9 par les concessionnaires sont les difficult\u00e9s de plus en grandes que les clients potentiels ont pour faire financer leur achat avec la crise actuelle. S’ajoute \u00e0 cela un ph\u00e9nom\u00e8ne logique quoique subtil: les gros cruisers sont utilis\u00e9s en majeure partie le week end alors que beaucoup de motards lambda veulent justement un deux-roues utilisable tous les jours pour pouvoir remplacer… leur voiture. On en veut pour preuve cette \u00e9volution du rapport cruisers\/scooters du graphique. M\u00eame si j’ai du mal \u00e0 croire qu’un motard qui aspire \u00e0 acheter Harley se rabatte sur un scoot, h\u00e9h\u00e9.<\/p>\n

*l’acronyme mpg (miles per gallon)<\/em> n’indique pas \u00e0 proprement parler une consommation d’essence, du moins pas au sens o\u00f9 on l’entend chez nous (x litres par 100 kilom\u00e8tres) sans compter le probl\u00e8me des unit\u00e9s de volumes et de distances qui changent \u00e9videmment. En fait aux USA le rapport s’inverse: c’est la possibilit\u00e9 de rouler x kilom\u00e8tres avec un gallon, soit pr\u00e8s de 3,8 litres.<\/em><\/p>\n

Via le LA Times et Autobloggreen.<\/em><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

"Am\u00e9rique, s’il te pla\u00eet, n’ach\u00e8te pas de Harley en raison de la possibilit\u00e9 de rouler 50 miles avec un gallon. Le sigle mpg* d\u00e9crit la conduite \u00e0 son guidon, comme la biologie d\u00e9crit le sexe. C’est l’histoire qui a fa\u00e7onn\u00e9 son r\u00e9servoir, pas les caprices du p\u00e9trole \u00e9tranger. Et les travailleurs am\u00e9ricains ont vers\u00e9 leur […]<\/p>\n","protected":false},"author":324,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,29],"tags":[],"class_list":["post-483","post","type-post","status-publish","format-standard","hentry","category-actualite","category-harley-davidson"],"yoast_head":"\nHarley r\u00e9agit face aux prix \u00e0 la pompe (et du cr\u00e9dit) qui gr\u00e8vent ses b\u00e9n\u00e9fices. - leblogmoto.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogs.thesocialmedia.com\/leblogmoto\/2008\/09\/26\/harley-ragit-fa\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Harley r\u00e9agit face aux prix \u00e0 la pompe (et du cr\u00e9dit) qui gr\u00e8vent ses b\u00e9n\u00e9fices. - leblogmoto.com\" \/>\n<meta name=\"twitter:description\" content=\""Am\u00e9rique, s’il te pla\u00eet, n’ach\u00e8te pas de Harley en raison de la possibilit\u00e9 de rouler 50 miles avec un gallon. 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