{"id":706,"date":"2008-05-08T03:57:38","date_gmt":"2008-05-08T03:57:38","guid":{"rendered":"http:\/\/blogs.thesocialmedia.com\/leblogmoto\/2008\/05\/08\/harley-davidson-6\/"},"modified":"2012-07-11T15:46:15","modified_gmt":"2012-07-11T15:46:15","slug":"harley-davidson-6","status":"publish","type":"post","link":"https:\/\/blogs.thesocialmedia.com\/leblogmoto\/2008\/05\/08\/harley-davidson-6\/","title":{"rendered":"Harley-Davidson, une autre pub choc"},"content":{"rendered":"<p><a href=\"http:\/\/blogs.thesocialmedia.com\/leblogmoto\/files\/2012\/07\/fear.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"470\" height=\"306\"  src=\"http:\/\/www.leblogmoto.com\/images\/2008\/05\/07\/fear.jpg\" alt=\"Fear\" \/><\/a> <\/p>\n<p><a href=\"http:\/\/www.harley-davidson.com\/screwit\/\">Harley-Davidson<\/a> ne marche pas \u00e0 la peur, mais envoie promener ses fans dans sa nouvelle publicit\u00e9. Apparaissant dans des hebdos \u00e0 grand tirage comme USA Today et Sports Illustrated, l&rsquo;affiche montre sur fond de banni\u00e8re \u00e9toil\u00e9e ayant connu de meilleurs jours, la silhouette d&rsquo;un motard au guidon du nouveau <a href=\"http:\/\/www.harley-davidson.com\/wcm\/Content\/Pages\/2008_Motorcycles\/2008_Motorcycles.jsp?locale=en_US&amp;swfsection=family&amp;swffamily=so\">Cross Bones<\/a>, avec la profession de foi du jour. D\u00e9non\u00e7ant l&rsquo;actuelle morosit\u00e9 ambiante aux \u00c9tats-Unis, Harley ne propose rien de mieux comme solution que de tout laisser tomber et de prendre la route, au guidon d&rsquo;un nouveau mod\u00e8le, en attendant que \u00e7a passe. Dit comme \u00e7a, c&rsquo;est une chose, mais leur slogan est on ne peut plus plus direct, avec ce savoureux \u00abScrew It, Let&rsquo;s Ride\u00bb.<\/p>\n<p>Voil\u00e0 une invitation qui plaira sans doute un peu moins aux 730 employ\u00e9s de la compagnie qui ont perdu leur emploi depuis le d\u00e9but de l&rsquo;ann\u00e9e, tout comme les investisseurs qui voient le titre continuer de perdre de sa valeur alors que les ventes sont en chute de pr\u00e8s de 13% au premier trimestre de 2008 sur leur march\u00e9 domestique, et 5.6% ailleurs dans le monde. Ce qui fera 27,000 motos de moins \u00e0 sortir des usines par rapport \u00e0 l&rsquo;ann\u00e9e pr\u00e9c\u00e9dente.<\/p>\n<p>Un site web accompagne cette nouvelle offensive marketing, car ce n&rsquo;est rien d&rsquo;autre malgr\u00e9 des airs de rh\u00e9toriques politiques, demandant aux internautes-motards de partager leurs histoires. Un bandeau arborant leur accroche est disponibles chez les revendeurs, id\u00e9al pour qui aime \u00eatre grossier sans avoir \u00e0 m\u00eame ouvrir la bouche.<\/p>\n<p><a href=\"http:\/\/clabedan.typepad.com\/.shared\/image.html?\/photos\/uncategorized\/2008\/05\/07\/screw.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"470\" height=\"506\"  src=\"http:\/\/www.leblogmoto.com\/images\/2008\/05\/07\/screw.jpg\" alt=\"Screw\" \/><\/a> <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Harley-Davidson ne marche pas \u00e0 la peur, mais envoie promener ses fans dans sa nouvelle publicit\u00e9. Apparaissant dans des hebdos \u00e0 grand tirage comme USA Today et Sports Illustrated, l&rsquo;affiche montre sur fond de banni\u00e8re \u00e9toil\u00e9e ayant connu de meilleurs jours, la silhouette d&rsquo;un motard au guidon du nouveau Cross Bones, avec la profession de [&hellip;]<\/p>\n","protected":false},"author":325,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,29],"tags":[],"class_list":["post-706","post","type-post","status-publish","format-standard","hentry","category-actualite","category-harley-davidson"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Harley-Davidson, une autre pub choc - leblogmoto.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogs.thesocialmedia.com\/leblogmoto\/2008\/05\/08\/harley-davidson-6\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Harley-Davidson, une autre pub choc - leblogmoto.com\" \/>\n<meta name=\"twitter:description\" content=\"Harley-Davidson ne marche pas \u00e0 la peur, mais envoie promener ses fans dans sa nouvelle publicit\u00e9. Apparaissant dans des hebdos \u00e0 grand tirage comme USA Today et Sports Illustrated, l&rsquo;affiche montre sur fond de banni\u00e8re \u00e9toil\u00e9e ayant connu de meilleurs jours, la silhouette d&rsquo;un motard au guidon du nouveau Cross Bones, avec la profession de [&hellip;]\" \/>\n<meta name=\"twitter:image\" content=\"http:\/\/www.leblogmoto.com\/images\/2008\/05\/07\/fear.jpg\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"jacques lesage\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blogs.thesocialmedia.com\/leblogmoto\/2008\/05\/08\/harley-davidson-6\/\",\"url\":\"https:\/\/blogs.thesocialmedia.com\/leblogmoto\/2008\/05\/08\/harley-davidson-6\/\",\"name\":\"Harley-Davidson, une autre pub choc - leblogmoto.com\",\"isPartOf\":{\"@id\":\"https:\/\/blogs.thesocialmedia.com\/leblogmoto\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/blogs.thesocialmedia.com\/leblogmoto\/2008\/05\/08\/harley-davidson-6\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/blogs.thesocialmedia.com\/leblogmoto\/2008\/05\/08\/harley-davidson-6\/#primaryimage\"},\"thumbnailUrl\":\"http:\/\/www.leblogmoto.com\/images\/2008\/05\/07\/fear.jpg\",\"datePublished\":\"2008-05-08T03:57:38+00:00\",\"dateModified\":\"2012-07-11T15:46:15+00:00\",\"author\":{\"@id\":\"https:\/\/blogs.thesocialmedia.com\/leblogmoto\/#\/schema\/person\/e82a0ca8a9a63d031586097a3ed58526\"},\"breadcrumb\":{\"@id\":\"https:\/\/blogs.thesocialmedia.com\/leblogmoto\/2008\/05\/08\/harley-davidson-6\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/blogs.thesocialmedia.com\/leblogmoto\/2008\/05\/08\/harley-davidson-6\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/blogs.thesocialmedia.com\/leblogmoto\/2008\/05\/08\/harley-davidson-6\/#primaryimage\",\"url\":\"http:\/\/www.leblogmoto.com\/images\/2008\/05\/07\/fear.jpg\",\"contentUrl\":\"http:\/\/www.leblogmoto.com\/images\/2008\/05\/07\/fear.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/blogs.thesocialmedia.com\/leblogmoto\/2008\/05\/08\/harley-davidson-6\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/blogs.thesocialmedia.com\/leblogmoto\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Harley-Davidson, une autre pub choc\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/blogs.thesocialmedia.com\/leblogmoto\/#website\",\"url\":\"https:\/\/blogs.thesocialmedia.com\/leblogmoto\/\",\"name\":\"leblogmoto\",\"description\":\"Toute l&#039;actualit\u00e9 des 2 roues\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/blogs.thesocialmedia.com\/leblogmoto\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/blogs.thesocialmedia.com\/leblogmoto\/#\/schema\/person\/e82a0ca8a9a63d031586097a3ed58526\",\"name\":\"jacques lesage\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/blogs.thesocialmedia.com\/leblogmoto\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g\",\"caption\":\"jacques lesage\"},\"url\":\"https:\/\/blogs.thesocialmedia.com\/leblogmoto\/author\/jacques-lesage\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Harley-Davidson, une autre pub choc - leblogmoto.com","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blogs.thesocialmedia.com\/leblogmoto\/2008\/05\/08\/harley-davidson-6\/","twitter_card":"summary_large_image","twitter_title":"Harley-Davidson, une autre pub choc - leblogmoto.com","twitter_description":"Harley-Davidson ne marche pas \u00e0 la peur, mais envoie promener ses fans dans sa nouvelle publicit\u00e9. 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