{"id":805,"date":"2008-04-05T03:04:38","date_gmt":"2008-04-05T03:04:38","guid":{"rendered":"http:\/\/blogs.thesocialmedia.com\/leblogmoto\/2008\/04\/05\/harley-davids-1-3\/"},"modified":"2012-07-11T15:33:37","modified_gmt":"2012-07-11T15:33:37","slug":"harley-davids-1-3","status":"publish","type":"post","link":"https:\/\/blogs.thesocialmedia.com\/leblogmoto\/2008\/04\/05\/harley-davids-1-3\/","title":{"rendered":"Harley-Davidson, publicit\u00e9s-chocs qui choquent"},"content":{"rendered":"

\"Pubhog1\"<\/a> <\/p>\n

La nouvelle campagne d’affichage au Qu\u00e9bec par l’agence OSL Marketing<\/a> pour Harley-Davidson<\/a> indispose certains \u00e9lus<\/a> selon La Presse Canadienne.
N’emp\u00eache, l’angle choisi par les concepteurs va r\u00e9solument du c\u00f4t\u00e9 \u00abmauvais gar\u00e7on\u00bb de la marque, et est susceptible de faire grincer des dents. Rien de bien s\u00e9rieux \u00e0 premi\u00e8re vue, sauf que Harley-Davidson a longtemps \u00e9t\u00e9 apparent\u00e9, dans l’imaginaire collectif qu\u00e9b\u00e9cois, aux groupes du type Hell’s Angels<\/a>, aux motos bruyantes et polluantes et des comportements antisociaux.<\/p>\n

Ce portrait est quand m\u00eame loin de la r\u00e9alit\u00e9, qui voit plut\u00f4t des baby-boomers <\/a>sortir leur Electra Glide les week-ends pour une balade bucolique entre amis.
On peut alors se demander \u00e0 qui s’adressent ces pubs? Les acqu\u00e9reurs de Harley ne sont pas les jeunes rebelles qui leurs pr\u00e9f\u00e8rent les rapides et nerveuses Japonaises sports, alors que la client\u00e8le traditionnelle cherche plut\u00f4t \u00e0 att\u00e9nuer ce type de pr\u00e9juger.
Au moment o\u00f9 l’\u00c9tat d\u00e9cide de taxer les grosses cylindr\u00e9es et que les inventaires s’accumulent dans les salles de montres d\u00e9sert\u00e9es, il peut sembler maladroit de se lancer dans l’irr\u00e9v\u00e9rence et la provocation dans l’espoir de doper ses ventes.<\/p>\n

\"Pubhog2\"<\/a> <\/p>\n

Le temps et les statistiques sauront bien dire s’ils ont eu raison ou tort.
(Le chiffre dans les pubs fait r\u00e9f\u00e9rence au num\u00e9ro de la route qu’il faut emprunter pour se rendre \u00e0 la destination cit\u00e9e.)<\/p>\n

\"Pubhog3\"<\/a> <\/p>\n

La campagne de l’ann\u00e9e pr\u00e9c\u00e9dente mettait d\u00e9j\u00e0 la table, mais en se gardant une petite g\u00eane quand m\u00eame, ne faisant r\u00e9f\u00e9rence qu’aux nombreux villages qu\u00e9b\u00e9cois portant des noms de Saints.<\/p>\n","protected":false},"excerpt":{"rendered":"

La nouvelle campagne d’affichage au Qu\u00e9bec par l’agence OSL Marketing pour Harley-Davidson indispose certains \u00e9lus selon La Presse Canadienne.N’emp\u00eache, l’angle choisi par les concepteurs va r\u00e9solument du c\u00f4t\u00e9 \u00abmauvais gar\u00e7on\u00bb de la marque, et est susceptible de faire grincer des dents. Rien de bien s\u00e9rieux \u00e0 premi\u00e8re vue, sauf que Harley-Davidson a longtemps \u00e9t\u00e9 apparent\u00e9, […]<\/p>\n","protected":false},"author":325,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[49,29],"tags":[],"class_list":["post-805","post","type-post","status-publish","format-standard","hentry","category-actualites-entreprise","category-harley-davidson"],"yoast_head":"\nHarley-Davidson, publicit\u00e9s-chocs qui choquent - leblogmoto.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogs.thesocialmedia.com\/leblogmoto\/2008\/04\/05\/harley-davids-1-3\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Harley-Davidson, publicit\u00e9s-chocs qui choquent - leblogmoto.com\" \/>\n<meta name=\"twitter:description\" content=\"La nouvelle campagne d’affichage au Qu\u00e9bec par l’agence OSL Marketing pour Harley-Davidson indispose certains \u00e9lus selon La Presse Canadienne.N’emp\u00eache, l’angle choisi par les concepteurs va r\u00e9solument du c\u00f4t\u00e9 \u00abmauvais gar\u00e7on\u00bb de la marque, et est susceptible de faire grincer des dents. Rien de bien s\u00e9rieux \u00e0 premi\u00e8re vue, sauf que Harley-Davidson a longtemps \u00e9t\u00e9 apparent\u00e9, […]\" \/>\n<meta name=\"twitter:image\" content=\"http:\/\/www.leblogmoto.com\/images\/2008\/04\/04\/pubhog1.jpg\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"jacques lesage\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blogs.thesocialmedia.com\/leblogmoto\/2008\/04\/05\/harley-davids-1-3\/\",\"url\":\"https:\/\/blogs.thesocialmedia.com\/leblogmoto\/2008\/04\/05\/harley-davids-1-3\/\",\"name\":\"Harley-Davidson, publicit\u00e9s-chocs qui choquent - leblogmoto.com\",\"isPartOf\":{\"@id\":\"https:\/\/blogs.thesocialmedia.com\/leblogmoto\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/blogs.thesocialmedia.com\/leblogmoto\/2008\/04\/05\/harley-davids-1-3\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/blogs.thesocialmedia.com\/leblogmoto\/2008\/04\/05\/harley-davids-1-3\/#primaryimage\"},\"thumbnailUrl\":\"http:\/\/www.leblogmoto.com\/images\/2008\/04\/04\/pubhog1.jpg\",\"datePublished\":\"2008-04-05T03:04:38+00:00\",\"dateModified\":\"2012-07-11T15:33:37+00:00\",\"author\":{\"@id\":\"https:\/\/blogs.thesocialmedia.com\/leblogmoto\/#\/schema\/person\/e82a0ca8a9a63d031586097a3ed58526\"},\"breadcrumb\":{\"@id\":\"https:\/\/blogs.thesocialmedia.com\/leblogmoto\/2008\/04\/05\/harley-davids-1-3\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/blogs.thesocialmedia.com\/leblogmoto\/2008\/04\/05\/harley-davids-1-3\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/blogs.thesocialmedia.com\/leblogmoto\/2008\/04\/05\/harley-davids-1-3\/#primaryimage\",\"url\":\"http:\/\/www.leblogmoto.com\/images\/2008\/04\/04\/pubhog1.jpg\",\"contentUrl\":\"http:\/\/www.leblogmoto.com\/images\/2008\/04\/04\/pubhog1.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/blogs.thesocialmedia.com\/leblogmoto\/2008\/04\/05\/harley-davids-1-3\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/blogs.thesocialmedia.com\/leblogmoto\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Harley-Davidson, publicit\u00e9s-chocs qui choquent\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/blogs.thesocialmedia.com\/leblogmoto\/#website\",\"url\":\"https:\/\/blogs.thesocialmedia.com\/leblogmoto\/\",\"name\":\"leblogmoto\",\"description\":\"Toute l'actualit\u00e9 des 2 roues\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/blogs.thesocialmedia.com\/leblogmoto\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/blogs.thesocialmedia.com\/leblogmoto\/#\/schema\/person\/e82a0ca8a9a63d031586097a3ed58526\",\"name\":\"jacques lesage\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/blogs.thesocialmedia.com\/leblogmoto\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g\",\"caption\":\"jacques lesage\"},\"url\":\"https:\/\/blogs.thesocialmedia.com\/leblogmoto\/author\/jacques-lesage\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Harley-Davidson, publicit\u00e9s-chocs qui choquent - leblogmoto.com","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blogs.thesocialmedia.com\/leblogmoto\/2008\/04\/05\/harley-davids-1-3\/","twitter_card":"summary_large_image","twitter_title":"Harley-Davidson, publicit\u00e9s-chocs qui choquent - leblogmoto.com","twitter_description":"La nouvelle campagne d’affichage au Qu\u00e9bec par l’agence OSL Marketing pour Harley-Davidson indispose certains \u00e9lus selon La Presse Canadienne.N’emp\u00eache, l’angle choisi par les concepteurs va r\u00e9solument du c\u00f4t\u00e9 \u00abmauvais gar\u00e7on\u00bb de la marque, et est susceptible de faire grincer des dents. Rien de bien s\u00e9rieux \u00e0 premi\u00e8re vue, sauf que Harley-Davidson a longtemps \u00e9t\u00e9 apparent\u00e9, […]","twitter_image":"http:\/\/www.leblogmoto.com\/images\/2008\/04\/04\/pubhog1.jpg","twitter_misc":{"\u00c9crit par":"jacques lesage","Dur\u00e9e de lecture estim\u00e9e":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/blogs.thesocialmedia.com\/leblogmoto\/2008\/04\/05\/harley-davids-1-3\/","url":"https:\/\/blogs.thesocialmedia.com\/leblogmoto\/2008\/04\/05\/harley-davids-1-3\/","name":"Harley-Davidson, publicit\u00e9s-chocs qui choquent - leblogmoto.com","isPartOf":{"@id":"https:\/\/blogs.thesocialmedia.com\/leblogmoto\/#website"},"primaryImageOfPage":{"@id":"https:\/\/blogs.thesocialmedia.com\/leblogmoto\/2008\/04\/05\/harley-davids-1-3\/#primaryimage"},"image":{"@id":"https:\/\/blogs.thesocialmedia.com\/leblogmoto\/2008\/04\/05\/harley-davids-1-3\/#primaryimage"},"thumbnailUrl":"http:\/\/www.leblogmoto.com\/images\/2008\/04\/04\/pubhog1.jpg","datePublished":"2008-04-05T03:04:38+00:00","dateModified":"2012-07-11T15:33:37+00:00","author":{"@id":"https:\/\/blogs.thesocialmedia.com\/leblogmoto\/#\/schema\/person\/e82a0ca8a9a63d031586097a3ed58526"},"breadcrumb":{"@id":"https:\/\/blogs.thesocialmedia.com\/leblogmoto\/2008\/04\/05\/harley-davids-1-3\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blogs.thesocialmedia.com\/leblogmoto\/2008\/04\/05\/harley-davids-1-3\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/blogs.thesocialmedia.com\/leblogmoto\/2008\/04\/05\/harley-davids-1-3\/#primaryimage","url":"http:\/\/www.leblogmoto.com\/images\/2008\/04\/04\/pubhog1.jpg","contentUrl":"http:\/\/www.leblogmoto.com\/images\/2008\/04\/04\/pubhog1.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/blogs.thesocialmedia.com\/leblogmoto\/2008\/04\/05\/harley-davids-1-3\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/blogs.thesocialmedia.com\/leblogmoto\/"},{"@type":"ListItem","position":2,"name":"Harley-Davidson, publicit\u00e9s-chocs qui choquent"}]},{"@type":"WebSite","@id":"https:\/\/blogs.thesocialmedia.com\/leblogmoto\/#website","url":"https:\/\/blogs.thesocialmedia.com\/leblogmoto\/","name":"leblogmoto","description":"Toute l'actualit\u00e9 des 2 roues","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blogs.thesocialmedia.com\/leblogmoto\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Person","@id":"https:\/\/blogs.thesocialmedia.com\/leblogmoto\/#\/schema\/person\/e82a0ca8a9a63d031586097a3ed58526","name":"jacques lesage","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/blogs.thesocialmedia.com\/leblogmoto\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g","caption":"jacques lesage"},"url":"https:\/\/blogs.thesocialmedia.com\/leblogmoto\/author\/jacques-lesage\/"}]}},"_links":{"self":[{"href":"https:\/\/blogs.thesocialmedia.com\/leblogmoto\/wp-json\/wp\/v2\/posts\/805","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.thesocialmedia.com\/leblogmoto\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.thesocialmedia.com\/leblogmoto\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.thesocialmedia.com\/leblogmoto\/wp-json\/wp\/v2\/users\/325"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.thesocialmedia.com\/leblogmoto\/wp-json\/wp\/v2\/comments?post=805"}],"version-history":[{"count":2,"href":"https:\/\/blogs.thesocialmedia.com\/leblogmoto\/wp-json\/wp\/v2\/posts\/805\/revisions"}],"predecessor-version":[{"id":10323,"href":"https:\/\/blogs.thesocialmedia.com\/leblogmoto\/wp-json\/wp\/v2\/posts\/805\/revisions\/10323"}],"wp:attachment":[{"href":"https:\/\/blogs.thesocialmedia.com\/leblogmoto\/wp-json\/wp\/v2\/media?parent=805"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.thesocialmedia.com\/leblogmoto\/wp-json\/wp\/v2\/categories?post=805"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.thesocialmedia.com\/leblogmoto\/wp-json\/wp\/v2\/tags?post=805"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}