{"id":901,"date":"2008-02-16T04:52:05","date_gmt":"2008-02-16T04:52:05","guid":{"rendered":"http:\/\/blogs.thesocialmedia.com\/leblogmoto\/2008\/02\/16\/brp-ski-doo-les\/"},"modified":"2012-07-11T15:22:40","modified_gmt":"2012-07-11T15:22:40","slug":"brp-ski-doo-les","status":"publish","type":"post","link":"https:\/\/blogs.thesocialmedia.com\/leblogmoto\/2008\/02\/16\/brp-ski-doo-les\/","title":{"rendered":"BRP Ski-Doo, les prix fondent plus vite au sud"},"content":{"rendered":"

\"Bkg_01\"<\/a> <\/p>\n

Le Ski-Doo<\/a> a d\u00e9j\u00e0 50 ans, si l’on compte l’ann\u00e9e de d\u00e9veloppement, puisque la premi\u00e8re motoneige de Joseph-Armand Bombardier<\/a> verra sa production d\u00e9marr\u00e9e en 1949. Mais les r\u00e9jouissances ne seront peut-\u00eatre pas pour tout de suite. En effet, la grogne des amateurs se fait de plus en plus persistante devant la politique de prix mise de l’avant par BRP envers ses clients canadiens et qu\u00e9b\u00e9cois.<\/p>\n

Depuis des d\u00e9cennies que notre devise \u00e9tait d\u00e9valu\u00e9e face \u00e0 celle de nos voisins du sud, on s’\u00e9tait fait \u00e0 l’id\u00e9e de payer plus cher la majorit\u00e9 de nos biens de consommation import\u00e9s. Mais voil\u00e0 que la conjecture politique et \u00e9conomique aidant, notre dollar canadien est maintenant \u00e0 parit\u00e9 avec le dollar \u00e9tasunien, plus d’excuses donc pour payer plus cher notre Chevrolet, construite m\u00eame au Canada. \u00c9tait-il na\u00eff de croire qu’ils allaient renoncer \u00e0 leurs beaux profits juste pour les beaux yeux de leur client\u00e8le? Oui!<\/p>\n

Et ce qui ajoute l’insulte au m\u00e9pris, dans le cas qui nous int\u00e9resse, est que BRP,une entreprise qu\u00e9b\u00e9coise, vend ses produits plus cher \u00e0 sa famille qu’aux voisins. Par exemple, un d\u00e9taillant Ski-Doo ayant pignon sur rue tout pr\u00e8s de l’usine de BRP, trouverait plus profitable d’acheter les motoneiges chez un commer\u00e7ant des \u00c9tats-Unis plut\u00f4t que de l’usine dont il voit la chemin\u00e9e de sa fen\u00eatre.<\/p>\n

\"Bkg_02\"<\/a> <\/p>\n

BRP r\u00e9pond aux accusations en signifiant que sa strat\u00e9gie est \u00e9tablie en fonction du march\u00e9 de l’offre et de la demande, et non celle du taux de change. Pourtant, le logo Ski-Doo appara\u00eet sur plus de 70% des motoneiges sur les sentiers du Qu\u00e9bec, il serait donc temps que l’offre s’apparente \u00e0 la demande.<\/p>\n

Le constructeur de Valcourt annonce du m\u00eame souffle que sa nouvelle politique de prix sera d\u00e9voil\u00e9e sous peu… en Floride. Les motoneigistes canadiens en ont d\u00e9j\u00e0 des frissons.<\/p>\n

\"Bkg_03\"<\/a> <\/p>\n

\"Bkg_04\"<\/a> <\/p>\n

\"Bkg_05\"<\/a> <\/p>\n","protected":false},"excerpt":{"rendered":"

Le Ski-Doo a d\u00e9j\u00e0 50 ans, si l’on compte l’ann\u00e9e de d\u00e9veloppement, puisque la premi\u00e8re motoneige de Joseph-Armand Bombardier verra sa production d\u00e9marr\u00e9e en 1949. Mais les r\u00e9jouissances ne seront peut-\u00eatre pas pour tout de suite. En effet, la grogne des amateurs se fait de plus en plus persistante devant la politique de prix mise […]<\/p>\n","protected":false},"author":325,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,67,68],"tags":[],"class_list":["post-901","post","type-post","status-publish","format-standard","hentry","category-actualite","category-brp","category-rotax"],"yoast_head":"\nBRP Ski-Doo, les prix fondent plus vite au sud - leblogmoto.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogs.thesocialmedia.com\/leblogmoto\/2008\/02\/16\/brp-ski-doo-les\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"BRP Ski-Doo, les prix fondent plus vite au sud - leblogmoto.com\" \/>\n<meta name=\"twitter:description\" content=\"Le Ski-Doo a d\u00e9j\u00e0 50 ans, si l’on compte l’ann\u00e9e de d\u00e9veloppement, puisque la premi\u00e8re motoneige de Joseph-Armand Bombardier verra sa production d\u00e9marr\u00e9e en 1949. 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