It is no secret that the Cadillac BLS is a failure on the European market. This a bad news for the American carmaker, who had planned to establish the brand on the continent with the mid-sized saloon. The time has therefore come to review the sales target. At the Cadillac headquarters there is no room for niceties. From the originally planned 20,000 units in 2003, the target will be 10,000 for 2007.
In order to reach the target, distribution duties will be transferred from the Dutch group Kroymans to its UK division. The latter already handles the Chevrolet, Vauxhall and Saab brands. On the British market, the UK met success with the Saab brand. GM hopes that the experience acquired with Saab will be useful to the relaunch of the Cadillac.
Unfortunately, at the pace recorded for the first semester of 2007, Cadillac will never achieve its target. Over the first five months, the company has delivered only 1,314 cars.
Source: Automotive News
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