It looks like an revolution. For the first time in 102 years, the Big Three American carmakers have lost their majority market share to imported brands. According to Automotive News, American carmakers sold 629,569 vehicles while imported brands delivered 679,523 vehicles in July. This gave the latter a 51.4% market share.
Some defeatists may say that this is the beginning of the end, but actually it is just an economic cycle for the American giants. After years of suffering (slightly dramatic word?), all American players are focusing on core products in order not to spread themselves too thinly. They are also restructuring their plants to cut production costs and reducing sales discounts to keep their finances afloat. In the near future, the Big Three will come back with better products, will start to expand again and will win back their majority market share. Unless, that is, imported brands decided to fight back…
Source: Automotive News
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