With the expected sales (launch?) of Jaguar and Land Rover over the coming months, Ford will lose its tiny premium brand market share. Lincoln appears to be the only brand able to fight the German clique, but Ford has no plan to move the American icon upmarket.
Instead of losing money in the upper segments, Ford wants Lincoln to focus on the segments that are below the £30,000 tag. The brand will expand its line-up. This week, it will unveil its new MKS flagship at the Los Angeles Auto Show.
Internally dubbed D385, the MKS is a saloon based on the Ford D3 platform, which in turn is based on the Volvo P2 platform used by the current S60 and XC90. The new saloon is expected to be powered by the Duratec 35 3.5 liter V6, but in bigger version up to 3.7 liter.
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