Audi R8 Spider aired at the Superbowl XLII

Brodcasting an ad at the Superbowl XLII is the best way for a foreign car makers to show its devotion to the American market. Audi will join Toyota and will feature a 60-second ad at the event on February 3 2008.

This is not the first time for Audi as it aired an ad twenty years ago, but this is a serious attempt from the German manufacturer to boost its brand image. “It’s time for us to not only let the experts and aficionados know about Audi; we want America to know about Audi,“ said Scott Keogh, CMO of Audi of America in an interview with AdWeek

The R8 Spider is a clever choice, of course, as the coupé quickly became a symbol of Audi’s hard work to catch with BMW and Mercedes-Benz. Sales have been low with 104 vehicles in October and 67 units in November, but American motoring press unanimously acclaimed the Audi’s supercar. Audi will unveil the Spider at the next Detroit Motor Show and all car aficionados will hear about it. With the Superbowl’s ad, Audi will go mainstream. What a challenge for the German carmaker and a serious contender for competitors!