A few weeks after Mahindra & Mahindra, the Chinese carmaker FAW has entered the bid over Bertone acquisition.
Carmakers from emerging markets are launched in a race to acquire as soon as possible the expertise needed to sell their vehicles worldwide. Fortunately for them, Italian coachbuilders are in the doldrums and make perfect preys for the ambitious players. Bertone sales is a new example of the competition between them.
Like the Indian carmaker, FAw is very interested in Bertone’s production facility located at Grugliasco in Italy which has a capacity of 100,000 cars per year. FAW owns joint venture in China with Volkswagen and Toyota and builds under licence Daihatsu and Mazda models.
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