The German carmaker’s war has found a new battlefield in India. After BMW which announced its plan to become the first premium bran din India, Audi has announced it will increase its efforts there to keep up with BMW and Mercedes Benz.
The German carmaker has announced it plans to sell 1,200 vehicles on the Indian market this year. “We are expecting to sell 1,200 of our cars in the Indian market in 2008 compared to 350 cars sold last year on the back of growing demand for luxury cars in the market,” said Audi India managing director Benoit Tiers.
“The sale of total luxury cars in India during first two months of this year posted 176 per cent growth, while the car industry as a whole posted just 9 per cent growth, which shows the demand for luxury cars is growing at a tremendous pace,” he said, adding “soon India will be among five major car markets for the company.”
The carmaker will soon start building the A4 at its plant located in Aurangabad with the plan to sell the saloon on the Indian market from July of this year. Along with the A4, Audi is also considering selling the new Q5 there. At present, Audi assembles A6 variant at its plant and has so far invested €20 million/ £16 million. An additional €10 million/£8 million will be invested for the A4 production.
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