Alfa Romeo’s CEO has unveiled the future direction for the Italian marque in an interview with Auto Motor und Sport.
Nominated in last December, Luca Di Meo has the huge task to turn Alfa Romeo profitable. He said that Alfa Romeo won’t be cheap models any more. Alfa Romeo will improve the build quality and ask people to pay for it. The carmaker has also set the ambitious plan to cover all the market segments like the German clique does and to expand in new markets.
This year will be dedicated to the new Mi.To. Alfa Romeo expects to sell 75,000 units per year. However 60,000 units will be enough to make a profit on the Baby Alfa. In comparison MIni sells more than 200,00 units per year. In 2009, the carmaker will finally unveil the next-generation 147. The next model will be powered by a wide engine range with a topping-unit which will deliver a power output of 265bhp. Alfa Romeo plans to sell 85,00 units per year. The rumoured SUV will be launched in 2010 and Alfa Romeo wants to sell 40,00 units per year.
The company will expand in new or current markets. China, Japan and Australia will be a priority, but the main focus will be the relaunch in the US. Luca Di Meo has still the ambition to sell 300,000 vehicles in 2010. However, the carmaker will be profitable with 250,000 sales.
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