After the Fiesta, Ford has plan to sell other European vehicles in the US. The next-generation Mondeo was previously reported to come to the US. Closer to us, the next Focus will be developed in the US and sold in the US.
Ford executives seem to understand that global platform sharing might be its savior as Mark Fields said in an interview with automotive News that the carmaker will bring the next-generation Focus in the US. The current American Focus is still based on the former model platform which makes impossible for the carmaker to bring derived models to the US.
With the next-generation platform intended to be built in the US, Ford will be able to choose and adapt the American range to the economic environment.
The Fiesta will be the first European model to be sold in the US in 2010. In the past Ford imported the Ford Scorpio sold under the Merkur badge, but the European hatchback didn’t generate the expected sales. Ford also developed the Ford Contour on the first generation Ford Mondeo which didn’t convince the American market either.
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