The Bond Bug could be the automobile equivalent of Cheddar. It is the colour of Cheddar, it resembles a car just like Cheddar resembles cheese, but its three wheels make you doubt it from the start just like the initial tasting of Cheddar makes you regret the experiment.
The Bug is the fruit of a team of men who aim to marry the best of two car manufacturers. On my left, the British manufacturer Bond with the heterogeneous catalogue which ranged from the jet ski to the three wheeled car while also including 2 litres coupes with the evocative name of “Bombshell”. 
On my right the other British craftsman of the three wheeled car, Reliant, which purchased the first one in 1969. The power taken by Reliant predicted the worst and the inconceivable happened. In a stroke of genius, they decided to design a three wheeled car in the spirit of the late Bombshell coupes. In order to be ‘hip’, they asked the famous Ogle studio to design the new car, and the studio did its best to draw an inimitable car.
The distinguishing feature of the Bug was that it was available in a single colour, orange, which enhanced a slender shape where aesthetic research and economy dominated: the originally retractable headlights for aesthetic concerns became fixed for accounting concerns; the cockpit opened completely conferring on all drives a space mission ambiance while the doors were out of plastic to reduce the cost; finally, the optional black stripes on the side pillars conferring on Bug its sporting character completed the piece of work.
All this work with an unanticipated result was nothing compared with handling of the Bug. The problem was that this bug was lighter than an insect and the addition of the driver in the equation transformed the handling in an amusing way. Numbers of driver tried to improve this by installing a sand bag in the trunk, but the operation caused the unexpected effect of the front wheel lifting off the ground. With those inimitable qualities and a high price, one will understand well that the Bug had some difficulties in meeting with success, something which surprised the optimistic managers who had built more than 350 units in anticipation. This failure announced the end for Bond, but not for Bug, which continued its career at Reliant and found nearly 2 500 owners during its five years of production.
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