During the presentation of the new Fiat 500 Abarth, a Fiat spokesman revealed that Alfa Romeo would launch the baby Alfa in July, about two months earlier than planned.
The launch date of the upcoming small Alfa was the Paris Motor Show in next October. But quick progress allowed the carmaker to move the launch date in July. This is a good news for the carmaker which struggles to increase its sales.
This news might also confirm the fragile situation of Alfa Romeo. In order to increase its sales globally, the company has no other choice than releasing the eagerly-awaited small model as soon as possible.
The baby Alfa will share its inner structure, powertrains and suspensions, with the Grande Punto, but will feature a unique exterior and interior styling. With this new model, the Italian marque plans to take on the established BMW Mini and hopes its Italian charm will convince people to choose the Junior/Furiosa.
Source: Thomson Financial
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