Porsche has been elected in a survey conducted with 2,500 owners of small businesses as the brand with the best brand image in Germany. BMW ranked second and Audi arrived at the third rank.
The survey asked the 2,500 polled businessmen to rate each company on five topics: ethics, innovation, customer service, product quality and products. Porsche took the first rank for the eighth consecutive year.
Porsche totalized 893 points while BMW was ahead of Audi by only three points with 853 points for the former versus 850 points for the latter. Unexpectedly, Volkswagen jumped forward from the 76th rank to 26th rank.
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