The current design strategy led by Peugeot doesn’t please everybody, especially since the car maker has released the 4007 model sporting a Hannibal Lecter grille. The discontented group might have found its most powerful ally in the PSA CEO, Christian Streiff, who wants Peugeot to make a big design change in the future.
According to company sources, Christian Streiff wants Peugeot to drop its sporty character in order to come back to the roots: robustness, trust and bourgeois elegance. One doesn’t know what sporty character means for Streiff as Peugeot cars are not very famous for being sporty. On the other hand, robustness, trust and bourgeois elegance rhymes with taxi’s requirements for a car. Does Peugeot plan to sell taxi models all around the world as it did 40 years ago with the 404 model and then the 504 model. This is an unexpected challenge for the new Peugeot CEO Jean-Philippe Collin!
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